SAN RAFAEL, CA: Annie Chun's, a producer of gourmet Pan-Asian foods, hired Formula PR as its AOR

FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.

A presentation by a corporate product manager-turned-cartoonist Tom Fishburne, senior marketing director of Europe at Method Products, captured the complex vibe of this week's SXSW Interactive conference.

Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.

SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.

MySpace co-presidents talked to 'USA Today' about the struggling social network's ambitious rebranding.

Reebok is helping a Canadian Olympic star relocate his stolen (or lost?) hockey gear.

NEW YORK: Ogilvy PR promoted Bill Reihl to head of the agency's North American consumer marketing practice, a new position for the agency.

DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010.

MINNEAPOLIS: Best Buy has issued an RFP that would consolidate, and expand, the agency PR work around its two holiday campaigns.