Child's Play adds Gund to client roster

February 07, 2012

NEW YORK: Child's Play Communications has added plush toy manufacturer Gund to its client roster.
 

Fresh Produce taps Susan Magrino as AOR

February 06, 2012

BOULDER, CO: Sportswear and casual apparel retailer Fresh Produce has selected Susan Magrino Agency as its AOR.
 

Nutrisystem picks Impression Partners as AOR

February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
 

Ace Hardware ratchets up business with zombie campaign

February 03, 2012

Westlake Ace Hardware challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic. Bozell answered with a zombie campaign.
 

Goodyear NA appoints Curran VP, comms

February 01, 2012

AKRON, OH: Goodyear has appointed Chris Curran VP of PR and communications for its North American tire business, effective February 6.
 

Dunkin' Donuts taps into Boston's love of sports to attract new fans

February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.
 

Charity takes starring role as eBay launches celebrity auction website

February 01, 2012

Amanda Miller, eBay's senior manager of consumer communications, had her "aha!" moment when Justin Bieber's hair was up for bid - earning $40,000 for charity - and searches for Bieber-related items rose 107%.
 

Memorex remembers family in 50th anniversary initiative

February 01, 2012

Memorex, which became well known to consumers in the 1970s as a maker of cassette tapes, turned 50.
 

Opportunity Shoes takes its Ballasox brand to the streets

January 27, 2012

When Opportunity Shoes began selling Ballasox, its foldable ballet flat, the shoes sold so well that the company patented them and made Ballasox a standalone brand.
 

Hamp to leave top PepsiCo comms position

January 26, 2012

PURCHASE, NY: Julie Hamp, SVP of consumer relations and CCO of PepsiCo, has resigned her position. She will leave the food and beverage giant on March 2.
 

McDonald's learns lesson from Twitter campaign

January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.
 

Cohn & Wolfe promotes Beck to US consumer head

January 23, 2012

NEW YORK: Cohn & Wolfe has promoted Liz Beck to leader of its US consumer practice. She previously served as the agency's EVP and New York consumer practice leader.
 

Glidden taps Emanate as first PR AOR

January 23, 2012

STRONGSVILLE, OH: AkzoNobel Paints has selected Emanate PR as the first AOR for its Glidden Paint brand, following an RFP process.
 

Clearpoint adds Zodiac Pool Systems to roster

January 20, 2012

SAN DIEGO: Zodiac Pool Systems, a pool equipment company, has hired Clearpoint Agency as its AOR.
 

The PR Week - January 20, 2012

January 20, 2012

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss Weber Shandwick's injunction against Hill+Knowlton Strategies; US Cellular's agency search; SOPA/PIPA protests; and results of Ikea's agency review.
 

Video: Steve Shannon, Hyundai

January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.
 

Elizabeth Arden taps Lippe Taylor as AOR

January 19, 2012

NEW YORK: Cosmetics company Elizabeth Arden has selected Lippe Taylor as its first AOR to handle the brand's consumer PR efforts.
 

IPG acquires Nicole Weber, adds firm to Golin network

January 19, 2012

CHICAGO: Interpublic Group has acquired German consumer lifestyle agency Nicole Weber Communications, which it will add to GolinHarris' European network.
 

LifeSpan taps Adam Ritchie Brand Direction as AOR

January 19, 2012

SALT LAKE CITY: Fitness equipment manufacturer LifeSpan has selected Adam Ritchie Brand Direction as its AOR.
 

Ikea retains Lippe Taylor for corporate work

January 16, 2012

PLYMOUTH MEETING, PA: Ikea has retained Lippe Taylor as its corporate agency following a competitive review.
 

Costa Crociere blames 'human error' for dramatic accident

January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.
 

Wholly Guacamole drives nutritional messaging

January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.
 

The PR Week - January 13, 2012

January 13, 2012

Steve Barrett, Frank Washkuch, Danielle Drolet and Lindsay Stein discuss Edelman's newly created agency for Kellogg; Tony Blankley's death; updates on the California High-Speed Rail Authority account; the 2012 International Consumer Electronics Show; and ICR XChange.
 

Saville joins Staples as VP, global comms

January 13, 2012

FRAMINGHAM, MA: Staples has hired Kirk Saville, former Hershey VP, as VP of global communications.
 

Content is a connection with the social consumer

Aedhmar Hynes, Text 100 January 13, 2012

Every company is a media company. It's a phrase we've heard time and time again since Tom Foremski penned it.
 

Emmi retains S3 to boost brand awareness

January 11, 2012

BOONTON, NJ: Dairy brand Emmi of Switzerland has hired The S3 Agency to raise awareness of its yogurts, cheeses, and fondues in the US.
 

Weber's Morales joins Hill+Knowlton Strategies as NY consumer leader

January 10, 2012

NEW YORK: Hill+Knowlton Strategies has hired former Weber Shandwick VP Sergio Morales to serve as SVP and head of its New York consumer marketing practice.
 

Ogilvy picks Frohlich as EAME consumer MD

January 10, 2012

LONDON: Ogilvy PR Worldwide has selected Michael Frohlich as MD of the Europe, Africa, & Middle East (EAME) Consumer Marketing practice, a new position at the agency.
 

MWW wins Eventbrite AOR account

January 09, 2012

SAN FRANCISCO: Eventbrite, a self-service ticketing platform, has hired MWW Group as AOR.
 

The spokesperson evolution: executives to experts

Aedhmar Hynes, Text 100 January 09, 2012

Companies have historically relied on small groups of executives to get their messages out.
 

Weber wins Amway R&D work

January 05, 2012

ADA, MI: Direct selling company Amway has selected Weber Shandwick to work on a research and development project, following an RFP.
 

Consumer Roundtable: Creative connections

January 01, 2012

Consumer communications pros joined Rose Gordon in Chicago for this Edelman-sponsored roundtable to discuss how they ensure teams come up with the big idea that engages and excites stakeholders.
 

Lowdown: Lasting impact

January 01, 2012

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy.
 

Tic Tac effort looks to shake things up

January 01, 2012

Ferrero USA's Tic Tac brand will launch its Shake It Up initiative this month to connect with 18- to 35-year-olds.
 

Nature's Path adds distinct flavor to its outreach efforts

January 01, 2012

Organic cereal and granola manufacturer Nature's Path has a strong following among environmental loyalists.
 

Cause efforts foster stronger relationships with consumers

January 01, 2012

With the ability to closely follow companies on Facebook, Twitter, and other social media sites, consumers are becoming increasingly invested in and connected to their favorite brands.
 

Saffron Road picks a perfect time for new consumer push

January 01, 2012

Looking to reach more consumers during August, the month of Ramadan, and raise awareness of its Halal-certified product line, Saffron Road developed a multifaceted digital effort in which it partnered with Whole Foods Market and a number of other retailers.
 

Interactive experience offers taste of Turkey Hill's past and present

January 01, 2012

Turkey Hill president Quintin Frey wanted the ice-cream producer to connect with consumers and give back to the community.
 

Greenpeace facilitates Ken-Barbie breakup for the rainforest's sake

January 01, 2012

Greenpeace needed a compelling effort to pressure companies to go with a more environmentally friendly paper supplier.
 

Butterfinger takes to the big screen to engage consumers

January 01, 2012

Butterfinger and AOR GolinHarris broke new ground on the consumer-engagement front with Butterfinger the 13th, an original comedy-horror short film.
 

Svedka keeps edge in Halloween promo

December 29, 2011

Svedka Vodka, a spirits brand known for its futuristic style, wanted a high-profile campaign to promote a costume for its well-known fembot girl.
 

Video: Paula Hoyas, La-Z-Boy

December 22, 2011

PRWeek's Lindsay Stein speaks to Paula Hoyas, VP of merchandising at La-Z-Boy, about the company's new marketing strategy to reach women.
 

MTV chooses 'Power of 12' as new election year slogan

December 20, 2011

NEW YORK: MTV has ditched the "Choose or Lose" slogan it used to promote its campaign coverage for two decades in favor of the "Power of 12."
 

McDonald's Advertising Cooperative hires Shift

December 20, 2011

BOSTON: The McDonald's Advertising Cooperative, which represents about 300 restaurants in the New England region, has hired Shift Communications as its AOR for PR and social media.
 

Scholastic boosts 'Bookprints' campaign

December 19, 2011

NEW YORK: Scholastic is conducting the "One Million Bookprints for One Million Books" campaign to extend the reach of its donation efforts.
 

Grassroots campaign wants Google out of Chamber

December 16, 2011

WASHINGTON: Grassroots consumer group SumOfUs.org is pressuring Google to drop out of the US Chamber of Commerce.
 

The PR Week - December 15, 2011

December 16, 2011

Steve Barrett, Rose Gordon and Lindsay Stein discuss WPP's team Lincoln; Ogilvy's Women in Public Service Project; Richard Sorian's departure from HHS; and Brooks Sports' RFP.
 

WPP creates 'team Lincoln' for Ford luxury brand

December 15, 2011

WPP today unveiled a boutique agency to service the Lincoln brand of its client Ford.
 

Brooks Sports seeks AOR

December 15, 2011

BOTHELL, WA: Brooks Sports, an athletic shoe and apparel manufacturer, has issued an RFP seeking an AOR to lead traditional PR efforts.
 

Lowe's could face boycott after pulling ads

December 12, 2011

Retail chain Lowe's could face a boycott after its decision to pull advertising from TLC reality series 'All-American Muslim.'
 

Genius Brands hires IRTH for investor relations

December 12, 2011

SAN DIEGO: Genius Brands International, maker of the Baby Genius line of music and education products, has selected IRTH Communications to handle investor relations.
 

Marketers make holiday season easier for shoppers

December 09, 2011

Brands are bolstering their in-person and online interaction with customers to make this holiday shopping season less of a hassle.
 

Missoni launch misses the Target

Kathleen Reynolds, CooperKatz & Company December 09, 2011

You know you're doing something right when advertising, PR, and social media are activated to get customers buzzing ahead of a major launch.
 

JCP hopes to revive brand with Martha Stewart alliance

December 07, 2011

JCPenney has bought a minority stake in Martha Stewart Living Omnimedia for $38.5 million in an effort to refresh its department store image.
 

Kia adds Hope to PR team

December 06, 2011

IRVINE, CA: Kia Motors America has hired James Hope as national manager of product PR.
 

Dittoe named AOR for Atlas Van Lines

December 06, 2011

INDIANAPOLIS: Atlas Van Lines, a North American moving company, has selected Dittoe Public Relations as its AOR following a competitive review.
 

Rubinson joins Lippe Taylor as strategy chief

December 05, 2011

NEW YORK: Lippe Taylor Brand Communications has selected Lori Rubinson, a former executive at The Joey Company, as its chief strategy officer.
 

Jay-Z should not Occupy All Streets

December 01, 2011

Jay-Z just wanted to lend spiritual support to Occupy Wall Street when his Rocawear clothing label debuted "Occupy All Streets" T-shirts last month.
 

Habits: Marlo Fogelman, principal, Marlo Marketing/Communications

December 01, 2011

Never dismiss an opportunity. Especially in terms of business development, never say never.
 

A 'beautiful' effort empowers Latinas

December 01, 2011

Mary Kay and its nonprofit The Mary Kay Foundation will launch the second annual "You Are Beautiful" effort this month to support domestic abuse awareness and prevention among Latina women in the US.
 

DailyCandy's contest pays huge dividends for small businesses

December 01, 2011

To mark its 10th anniversary in 2010 and to support small business entrepreneurs, Meredith Howard, VP of communications at email newsletter and website DailyCandy, developed Start Small, Go Big.
 

Honest Tea sets up shop to drive brand message with consumers

December 01, 2011

Honest Tea and AOR Formula PR set up unmanned pop-up stores asking passers-by to take a bottle of Honest Tea and leave a dollar while employees watched discreetly.
 

The Pantry broadens customer awareness via military support

December 01, 2011

The Pantry and AOR Largemouth Communications executed a multi-faceted campaign from Memorial Day to Labor Day aimed at deepening relationships with consumers, employees, and vendors while raising money for military-related nonprofits.
 

Marketing to Muslims: The results speak for themselves

Lisa Mabe, Hewar Social Communications November 23, 2011

With all this talk of the "new" opportunity to reach Muslim consumers, let's explore a timely example of a brand and retailer doing just that.
 

Glidden Paint issues RFP for first PR AOR

November 22, 2011

STRONGSVILLE, OH: AkzoNobel Paints has issued an RFP in search of an AOR for its Glidden Paint brand.
 

Should my brand reach out to Muslim consumers?

Lisa Mabe, Hewar Social Communications November 22, 2011

Does your brand want to be inclusive of more consumer groups and increase sales?
 

GNC searching for agency to bolster consumer outreach

November 21, 2011

PITTSBURGH: Nutritional supplement retailer GNC is searching for a PR agency to boost consumer engagement.
 

Fusion Garage uses ruse to launch new tablet

November 18, 2011

Fusion Garage suffered brand damage after its JooJoo tablet failed in 2010.
 

Cheerios, USO 'Cheer' military families

November 18, 2011

MINNEAPOLIS: General Mills' Cheerios brand and the USO have rolled out the "Cheer" campaign, encouraging consumers to send postcards to military families.
 

Kellogg seeks agency after Weber resigns

November 17, 2011

BATTLE CREEK, MI: Kellogg is looking for a new AOR for its US brands after Weber Shandwick, which won the account at the end of October, resigned its role.
 

Benetton pulls controversial ad hours after debut

November 17, 2011

Just hours after launching an ad campaign depicting world leaders kissing, Italian clothing company Benetton pulled the ad showing Pope Benedict XVI locking lips with prominent Egyptian imam Sheik Ahmed al-Tayeb.
 

Tullamore Dew engages consumers with 'Irish True'

November 17, 2011

NEW YORK: Tullamore Dew Irish Whiskey, a William Grant & Sons brand, has kicked off its first consumer-facing global communications campaign.
 

Women the new focus at La-Z-Boy

November 16, 2011

MONROE, MI: Furniture retail and manufacturing company La-Z-Boy is shifting its strategy to reach women between 25 and 45 years old.
 

French/West/Vaughan wins three accounts

November 15, 2011

RALEIGH, NC: French/West/Vaughan has added Gear4, Good Look Ink, and CompareCards.com to its client roster.
 

Qualcomm names Formula PR AOR

November 15, 2011

SAN DIEGO: Qualcomm Enterprise Services, a software and technology provider for fleet management, has hired Formula PR as its US AOR following an informal review process that began in July.
 

Ferrari NA names Vonder Meulen PR director

November 14, 2011

ENGLEWOOD CLIFFS, NJ: Ferrari North America has appointed Karen Vonder Meulen director of PR.
 

Cargill names Weber AOR for food security efforts

November 11, 2011

MINNEAPOLIS: Agricultural company Cargill has named Weber Shandwick AOR for food security.
 

Linhart wins Celestial Seasonings AOR

November 11, 2011

DENVER: Celestial Seasonings, a tea brand of The Hain Celestial Group, has selected Linhart Public Relations as AOR.
 

Brand USA searches for comms leader after launch

November 10, 2011

WASHINGTON: Brand USA is searching for a director of communications to help the organization determine its external PR needs for a global tourism marketing effort slated for next March.
 

Social media trust is key for boosting brand authenticity

November 09, 2011

NEW YORK: Christine Cea, director of marketing communications at Unilever, said Wednesday that trust is key for increasing brand authenticity.
 

Creating influential content is about listening first

November 08, 2011

NEW YORK: The key to creating integrated and influential content is listening to key audiences first, said David Tinson, VP of integrated communications at EA Sports.
 

Video: Simon Lowden, Pepsi Beverages Company

November 08, 2011

Simon Lowden, CMO of Pepsi Beverages Company, talks to Lindsay Stein about the company's global marketing challenges.
 

Video: Patrick Byrne, Overstock.com

November 08, 2011

Patrick Byrne, CEO of Overstock.com, tells Danielle Drolet how he became a believer in PR.
 

Video: PRWeek visits Chicago

November 07, 2011

PRWeek's Lindsay Stein met with PR executives in Chicago last week.
 

John Deere takes 'Project Can Do' to Facebook

November 04, 2011

OLATHE, KS: John Deere's agriculture and turf division has launched a Facebook component for its "Project Can Do" CSR initiative.
 

Fontainebleau Miami Beach taps Hagendorf as VP, CMO

November 04, 2011

MIAMI BEACH, FL: Resort brand Fountainbleau Miami Beach has named Dana Beth Hagendorf VP and CMO.
 

I'm not a mommy, but I am a consumer

Denise Vitola, MSLGroup November 04, 2011

It's that time of year again when holiday shopping is top of mind among marketers who want to get consumers in their stores purchasing their goods.
 

Video: Bill Ogle, Motorola

November 04, 2011

PRWeek's Lindsay Stein talks to Bill Ogle, SVP and CMO at Motorola Mobility, about the company's comms strategy for the launch of the Droid Razr smartphone.
 

Hearst's 'Country Living' props up blogger community

November 03, 2011

Country Living, a Hearst Corporation-owned magazine, recognized a number of bloggers today at its first Blue Ribbon Blogger Awards.
 

DailyCandy appoints Howard VP, communications

November 03, 2011

NEW YORK: DailyCandy has promoted Meredith Howard to VP of communications.
 

Syms' CEO offers personal message on Chapter 11 filing

November 03, 2011

Syms Corp. CEO Marcy Syms addressed the public Wednesday after the retailer, which also operates the iconic Filene's Basement brand, filed for Chapter 11 bankruptcy protection.
 

TiVo taps Wymer as corporate comms director

November 02, 2011

ALVISO, CA: TiVo has hired Steve Wymer as director of corporate communications, responsible for both external and internal efforts.
 

Mexican avocados look good on video

November 01, 2011

Avocados from Mexico, the brand name of Hass Avocados produced in Michoacán, Mexico, will launch the Mini Chef Video Contest this month to target moms and their families.
 

Wise comms counsel can do wonders for customer service

Jim Nichols, Stern & Associates November 01, 2011

This coming holiday season, consumers will have more information about pricing and retailer reputations than ever before.
 

YoCrunch selects opportune time to boost digital efforts

November 01, 2011

In August, YoCrunch kicked off its first integrated marketing campaign to build brand visibility and engage consumers.
 

Unilever gives marketers permission to fail

October 28, 2011

Unilever is shaking up its marcomms strategy to reward employees who take greater risks with campaigns, rather than allowing decisions to be dictated solely by quantitative data.
 

Awkward family photos a PR hit

October 28, 2011

Embassy Suites Hotels and AOR Emanate found great synergy in partnering with AwkwardFamilyPhotos.com on an "Awkward Family Vacation Photo Contest."
 

MWW promotes Cohen to SVP, consumer

October 27, 2011

EAST RUTHERFORD, NJ: MWW Group has promoted Joseph Cohen to SVP of the firm's consumer marketing practice, effective immediately.
 

Weber Shandwick wins Kellogg

October 25, 2011

BATTLE CREEK, MI: Kellogg has confirmed that it selected Weber Shandwick and sister agency Current Lifestyle Marketing to lead PR efforts for its US brands.
 

Sara Lee to sell coffee, tea biz

October 25, 2011

Sara Lee, which said earlier this year that it will split its business in two, has agreed to sell a majority of its North American coffee and tea operations to The JM Smucker Company for $350 million.
 
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