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sampling
Bringing back Bud
Kimberly Maul
September 22, 2010
Anheuser-Busch is planning to promote Budweiser to the under-30 crowd through sampling and a "Budweiser National Happy Hour" on September 29.
Changes with tchotchkes
Don Spetner
June 01, 2010
In every businessperson's heart there is warm place set aside for tchotchkes.
MillerCoors relies on Prohibition story to test-market new beer
Kimberly Maul
March 31, 2010
CHICAGO: MillerCoors is giving history lessons in four markets in the US to test a new beer for the company, Batch 19.
Freebies with Dunkin' and Mickey-Ds
Kimberly Maul
May 15, 2008
Today is busy for anyone looking to get free samples at major chains.
Dunkin' Donuts
is offering a free 16-oz. Iced Coffee from 10am...
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