Sales

B-to-B lead nurturing is critical to the sales cycle

Amy Epstein October 08, 2010

The goals of a b-to-b PR program can span a wide spectrum, from brand awareness and brand-building to reputation and crisis management.
 

IBM's Iwata keeps CEO remit under new reporting line

July 20, 2010

ARMONK, NY: IBM's comms trailblazer Jon Iwata will still counsel chief executive officer Sam Palmisano despite the fact he will now report to Virginia Rometty, who added marketing and strategy to her sales brief in a reshuffle announced on July 20.
 

Welcome 2010 and the marketing mash-up

Susan Thomas December 23, 2009

You may remember when the term mash-up became popular in 2001 as a reference to blending music to create new songs.
 
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