Ruder Finn

PepsiCo selects Weber for Mountain Dew brand

April 23, 2012

PURCHASE, NY: PepsiCo has hired Weber Shandwick as the PR agency for its Mountain Dew brand after an RFP. Ruder Finn previously managed the account.
 

Consumers' online behavior studied in new Ruder Finn survey

June 29, 2009

More than 80% of people go online to socialize, compared to 39% of those who go online to do business, according to the Ruder Finn...
 

Returning to America's "can do" spirit

May 22, 2009

A company's stock can move on more than just its raw financial performance. As we've seen with the current downturn and those in our history,...
 

When pandemics go viral

May 20, 2009

When pandemics go viral

Last month, Twitter’s traffic exceeded traffic to nytimes.com by nearly 4 million visitors, and the site is...
 

Next week's guest blogger, Kathy Bloomgarden

May 15, 2009



Each week, PRWeekus.com will feature a guest blogger on its new "Insider" blog. Next week's blogger will be Kathy...
 

Johnny Sack visits Ruder Finn

July 24, 2008

"And you all want to know why the screen went black!" That's how Vincent Curatola, best known as Johnny 'Sack' Sacramoni on The Sopranos,...
 

Yes, lions roared

June 27, 2008

I was hoping to keep it a surprise for some time, but someone got a little overzealous (Thanks Richard!). PRWeek recently held a luncheon...
 
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