NEW YORK: The Council for Responsible Nutrition Foundation is working with Ruder Finn on its “Life…Supplemented” public education campaign.
Life…Supplemented is a multimillion-dollar wellness campaign dedicated to raising awareness about the responsible use of dietary supplements as part of a healthy diet and fitness routine. The firm is working to enhance the program's digital components by developing a mobile application, naming a celebrity spokesperson, and supporting media strategy.
The campaign's target audience is women ages 35 to 65.