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Roundtables Articles

Energy Roundtable: The road to independence

Gideon Fidelzeid June 01, 2013

The US is making strides toward lowering its reliance on foreign energy sources. Industry leaders underscored this message as they joined Gideon Fidelzeid for this Saxum-hosted roundtable in Oklahoma City.

Entertainment Roundtable: Beyond the stars

Gideon Fidelzeid April 01, 2013

While celebrity work remains an entertainment PR staple, content and branding also play key roles, said industry leaders who joined Gideon Fidelzeid in Los Angeles for this PMK-BNC hosted roundtable.

Marketing Roundtable: It's good to share

Steve Barrett March 01, 2013

Senior brand marketers and agency heads joined Steve Barrett in New York City for this Ketchum-hosted roundtable to discuss how the purview of today's CMO has grown.

Davos Roundtable: Global emergence

Bernadette Casey February 25, 2013

Senior leaders convened at this MSLGroup-hosted gathering to discuss PR's growing role in shaping the key issues highlighted at this year's World Economic Forum.

Corporate Reputation Roundtable: Opinion formers

Steve Barrett January 01, 2013

The CEO's role in shaping impressions about a company and the rise of content creation were among topics discussed as industry leaders joined Steve Barrett in New York for this Burson-Marsteller-hosted roundtable.

Healthcare Roundtable: Detailed prognosis

Gideon Fidelzeid December 01, 2012

Industry leaders joined Gideon Fidelzeid at this Chandler Chicco Companies-hosted roundtable in New York City to discuss how the next administration and a more informed consumer impact outreach efforts.

Integrated Marketing Roundtable: Collaborative spirit

Gideon Fidelzeid November 12, 2012

Senior leaders representing PR firms, in-house arms, ad agencies, and mobile shops joined PRWeek for this Emanate-hosted roundtable in New York to discuss how the various marketing disciplines work together.

Food & Nutrition Roundtable: Essential ingredients

Gideon Fidelzeid November 01, 2012

Can you balance nutrition and taste in outreach? How do you talk sustainability? Sector leaders gathered in Minneapolis to cover these issues and more at the Carmichael Lynch Spong-hosted roundtable.

Measurement roundtable: Further analysis

Gideon Fidelzeid October 01, 2012

The business value of PR measurement and ongoing standardization efforts were just two topics covered as industry leaders joined Gideon Fidelzeid in New York for this BurrellesLuce-hosted roundtable.

Global-Local Roundtable: Helpful neighbors

Gideon Fidelzeid September 01, 2012

Industry leaders joined Gideon Fidelzeid for this Mitchell Communications Group-hosted roundtable to highlight how global companies are connecting with local audiences while maintaining their brand identities.

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