Rose Gordon

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Recent Articles

Comms team grows as Romney campaign takes shape

April 20, 2012

As the Mitt Romney presidential team prepares to take on a sitting president, it is adding to its communications team.

Candidates vie for Hispanic vote

April 18, 2012

This week the Obama reelection campaign launched its "Latinos for Obama" effort, which includes house parties around the country, online tools like a Spanish tax calculator, and Spanish-language advertising.

PR pro tangles with Mrs. Romney

April 12, 2012

If there's one thing that every marketer knows, it's don't mess with the moms. One PR pro, Democrat strategist, and commentator did just that last night.

Is this really the right time for Romney to address NRA?

April 10, 2012

I'm shocked that the Mitt Romney team has decided their candidate should address the National Rifle Association (NRA).

GOP seeks to paint Obama as hypocrite [VIDEO]

April 09, 2012

A new video from the Republican National Committee, "From 'Hope' to Hypocrisy," calls Obama a liar and a failure.

IBM, Romney, Obama & the 'Masters'

April 06, 2012

As pro-golfers enter the second day of the annual Masters tournament, politics and a high-profile woman CEO seem to be capturing more headlines than the players.

Politicos declare GOP presidential race over

April 04, 2012

After Mitt Romney captured three more primary wins last night, politicos have declared the Republican nomination for president all his but for the formality of August's convention.

Digital Roundtable: Social passions

April 01, 2012

As digital media prompts communicators to alter how they work, leading PR pros gathered in New York to discuss how they leverage, monitor, and tackle the new landscape.

Paul Ryan endorses Romney ahead of Wisconsin primary

March 30, 2012

Mitt Romney scooped up the endorsement of Republican-darling of the year, Rep. Paul Ryan (R-WI).

Video: March Communications

March 30, 2012

PRWeek's Rose Gordon speaks with Cheryl Gale and Martin Jones, managing partners of March Communications, about the PR market in Boston and client conflicts in technology.

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