Retail

Levi's 'pioneers' a global interactive campaign

Alexandra Bruell July 02, 2009

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

Kekst aiding Eddie Bauer in Chapter 11 proceedings

Tonya Garcia June 17, 2009

SEATTLE: Kekst and Company is aiding Eddie Bauer Holdings in the outdoor retailer's Chapter 11 proceedings, according to the press release announcing the bankruptcy protection filing.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

AOL launches 'feel-good' news site

Alexandra Bruell June 11, 2009

NEW YORK: As part of its commitment to launch 30 new individual Web sites this year, AOL introduced Good News Now (GNN.com), a media outlet that delivers daily "feel-good" news.
 

Kmart offers transformation around Father's Day

Kimberly Maul June 10, 2009

HOFFMAN ESTATES, IL: Kmart is supporting the upcoming Paramount movie 'Transformers: Revenge of the Fallen' by encouraging customers to transform their dads for Father's Day.
 

IPG to buy back $750 million in debt

Frank Washkuch June 08, 2009

NEW YORK: The Interpublic Group announced June 8 that it will buy back up to $250 million in debt this year, as well as $500 million of a total of $700 million in notes that are due in 2010 and 2011. IPG's purchase offer expires July 6, 2009.
 

Nine West aims for viral success with launch of collection

Alexandra Bruell June 01, 2009

NEW YORK: Nine West, a mass market shoe brand, has announced a social media initiative to promote the introduction of a vintage-inspired line of shoes that will debut in late July. The company hopes the multidimensional effort goes viral.
 

GigaOM launches subscription service

Frank Washkuch June 01, 2009

SAN FRANCISCO: Technology blog GigaOM announced the launch of GigaOM Pro, a subscription-based research and analysis service featuring content by its analysts and an in-house editorial team, on May 28.
 

Sears, Kmart open their doors for interactive customer communication

Kimberly Maul June 01, 2009

Sears Holdings Corp. (SHC) introduced MySears.com and MyKmart.com, two new interactive platforms for customers to communicate with the brands, as well as each other.
 

Levi's bold stance hits the mark

May 29, 2009

Levi's recently took a bold step and visibly aligned its brand with those that support gay marriage rights.
 

NYC retailers and organizations collaborate for fashion cause

Alexandra Bruell May 27, 2009

NEW YORK: Vogue, NYC & Co., and the Council for Fashion Designers of America (CFDA) have come together for Fashion's Night Out, a global initiative tasking fashion retailers to devise special promotions for the evening of September 10th, the first day of New York Fashion Week.
 

Future US launches luxury title 'Guitar Aficionado'

Frank Washkuch May 27, 2009

NEW YORK: Future US launched Guitar Aficionado, an outlet targeting upscale men, this month. The publisher also produces Guitar World and a number of video-gaming titles.
 

Ketchum names three associate directors

Frank Washkuch May 27, 2009

NEW YORK: Ketchum appointed Esty Pujadas, Mike Doyle, and Nick Ragone associate directors, effective immediately.
 

JA Apparel ties new line to NBA

Alexandra Bruell May 22, 2009

Last year, JA Apparel's high-end Joseph Abboud line became NBA coaches' official clothier, so the company was looking for ways to expand on that success, explained Trudy Larson, VP of marketing and PR at JA Apparel.
 

OfficeMax organizes blogcast to showcase new line to women

Aarti Shah May 22, 2009

With the launch of [IN]Place System by Peter Walsh, a new line of products to help consumers organize their work life, OfficeMax wanted to move away from being associated with sterile, big box supplies and target women with its stylish, affordable products - without reverting to sexist stereotypes.
 

Threadless takes to Twitter for T-shirt campaign

Alexandra Bruell May 21, 2009

CHICAGO: T-shirt company Threadless partnered with Twitter to crowdsource designs for new "Twitter Tees" - T-shirts that feature Tweets submitted and voted on by Twitter users.
 

Portfolio.com to relaunch under bizjournals.com in July

Frank Washkuch May 21, 2009

NEW YORK: Portfolio.com, shuttered last month by Conde Nast along with print sibling Portfolio, will relaunch in July as a part of American City Business Journals' (ACBJ) bizjournals.com.
 

Jackson Spalding adds clients

Kimberly Maul May 19, 2009

ATLANTA: Jackson Spalding added three new clients to its roster during the first quarter of 2009, including real estate company Cousins Properties and Dominium Benefits, an employee benefits brokerage and human resources consultancy.
 

Gannett shutters 'Tucson Citizen'

Frank Washkuch May 18, 2009

MCLEAN, VA: Gannett announced that it is shuttering the print edition of the Tucson Citizen after its May 16 issue.
 

Q&A: 'O' magazine's creative director Adam Glassman

Nicole Zerillo May 18, 2009

Adam Glassman, creative director for 'O,The Oprah Magazine,' speaks with Nicole Zerillo about how he chooses featured objects, the O mindset, and the best way PR professionals can develop a relationship with the magazine.
 

Havas Q1 revenues fall 6% from last year

Frank Washkuch May 15, 2009

PARIS: Havas' first-quarter revenues fell 6% from the same period last year, dropping from about $467.5 million to $440.4 million. North American revenues, though, remained flat, increasing less than 1% over the year before, moving from about $154.3 million to $155.7 million.
 

Solid products win out over bargain prices, study finds

Kimberly Maul May 13, 2009

NEW YORK: Although about 75% of consumers are anxious about the economy, they increasingly factor in quality over price when analyzing the value of a product or service, according to a global Value Study from Euro RSCG Worldwide.
 

US African immigrant population offers marketing opportunities, study finds

Kimberly Maul May 12, 2009

LOS ANGELES: African immigrants in the US have purchasing power of $50 billion, according to a new study by multicultural research firm New American Dimensions and the US African Chamber of Commerce.
 

Vibe Media to launch tabloid magazine, Web site next month

Frank Washkuch May 12, 2009

NEW YORK: Vibe Media Group announced May 11 that it will launch tabloid magazine TheMost! and counterpart Web site TheMostMag.com next month.
 

Weber Merritt protests FCC contract awarded to Burson

Frank Washkuch May 12, 2009

WASHINGTON: Weber Merritt filed a formal protest on May 8 accusing the Federal Communications Commission (FCC) of improperly awarding a $3.5 million contract to Burson-Marsteller.
 

All American Pet Company looks to 5W

Kimberly Maul May 11, 2009

LOS ANGELES: All American Pet Company hired 5W PR to handle PR around the launch of its new line of heart-healthy dog food.
 

AFAR Media plans September launch for travel title

Frank Washkuch May 11, 2009

SAN FRANCISCO: Newly formed publisher AFAR Media will launch travel title AFAR magazine in September, targeting affluent consumers looking for a culture-focused vacation.
 

GuestMetrics goes to Big Apple for PR support

Kimberly Maul May 08, 2009

ASHBURN, VA: GuestMetrics, a provider of customer insight solutions for the hospitality industry and its suppliers and distributors, hired Big Apple Consulting as its PR agency.
 

E-retailers see the benefits of maximizing PR

Tonya Garcia May 07, 2009

As more and more eyeballs migrate online, e-retailers stand to reap the benefits if they smartly market to these audiences.
 

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