Retail

Sard Verbinnen aids Tommy Hilfiger acquisition

Alexandra Bruell March 17, 2010

NEW YORK: Sard Verbinnen & Co. is aiding with communications surrounding Phillips-Van Heusen's (PVH) $3 billion deal to acquire the Amsterdam-based Tommy Hilfiger Group from Apax Partners.
 

Spiegel rethinks strategy with anniversary campaign launch

Alexandra Bruell March 15, 2010

NEW YORK: As Spiegel celebrates its 145th anniversary this month, the apparel brand is focusing more on PR.
 

Reebok comes to aid of Canadian hockey star

Rose Gordon March 09, 2010

Reebok is helping a Canadian Olympic star relocate his stolen (or lost?) hockey gear.
 

Best Buy issues RFP for consolidated holiday work

Aarti Shah March 01, 2010

MINNEAPOLIS: Best Buy has issued an RFP that would consolidate, and expand, the agency PR work around its two holiday campaigns.
 

RetailMeNot takes to Twitter to give shoppers cause to celebrate

Aarti Shah March 01, 2010

RetailMeNot.com, a site for online discounts and coupon codes, sought to drive traffic. Knowing that Twitter users tend to shop online, it worked with Schwartz PR to reach its key demographic of women ages 18 and 39.
 

Journalist Q&A: Ed Nardoza, EIC, 'WWD'; associate editorial director, Fairchild Fashion Group

Alexandra Bruell March 01, 2010

Ed Nardoza began writing earnings reports at Fairchild 30 years ago and has since been a reporter and editor at 'Footwear News' and 'DNR.' 'WWD's' editor-in-chief spoke to Alexandra Bruell about his new gig at the soon-to-launch menswear trade and what makes a solid PR contact
 

Ann Taylor Loft gift gaffe annoys media

Kimberly Maul March 01, 2010

How many social media mistakes can a company make with one event? Ann Taylor Loft may have been trying for the record with its "Exclusive Blogger Preview" event for the summer 2010 collection on January 26.
 

Mamas & Papas seeks agency for US launch

Alexandra Bruell February 08, 2010

HUDDERSFIELD, UK: Mamas & Papas (M&P), a UK-based parenting retail company, is looking for a US agency to manage its consumer lifestyle PR and corporate branding ahead of its nationwide launch this summer.
 

J. Simms retains Click-n-Shout

Alexandra Bruell January 29, 2010

CLEVELAND: Click-n-Shout, a new Cleveland-based discount Web site, has retained J. Simms agency.
 

Seventh Generation begins brand awareness push

Chris Daniels January 13, 2010

BURLINGTON, VT: Seventh Generation has launched an expansive brand awareness effort for its environmentally responsible home cleaning products.
 

Gilt Groupe hires former Conde Digital PR pro as VP

Kimberly Maul January 13, 2010

NEW YORK: Gilt Group, an online luxury retail company, hired Jennifer Miller for the newly expanded role of VP of corporate communications.
 

Experiential strategy sets the right tone for sneaker launch

Tanya Lewis January 08, 2010

Jenny Shanley, head of US PR for Reebok, explains that the toning shoe category is hot despite the tepid economy, noting that some analysts have called it a $100 million category that is expected to continue to grow.
 

George Foreman hires Levine for new product launch

Alexandra Bruell January 07, 2010

LOS ANGELES: George Foreman hired Levine Communications Office to promote the launch of his environmentally friendly cleaning products.
 

H&M caught with waste and delayed comms

Alexandra Bruell January 06, 2010

This week, New York graduate student Cynthia Magnus found bags of discarded unworn H&M garments outside the Herald Square store.
 

Velcro hires Litzky PR for Velcro Kids brand

Alexandra Bruell January 06, 2010

HOBOKEN, NJ: Velcro Companies hired Litzky Public Relations to handle PR for its Velcro Kids brand which it plans to launch in spring 2010.
 

Economic tumult forces CEOs to consider value of visibility

Chris Daniels January 01, 2010

The economy has impacted CEO visibility in two significant ways, according to corporate PR pros. Some CEOs have retreated, in part because they don't want to expose themselves as a media target.
 

Waterford takes a youthful approach to revive its brand

Aarti Shah January 01, 2010

After being pushed to the brink of bankruptcy early last year, Waterford Crystal desperately needed to reinvigorate its brand. It launched its first campaign last fall after WWRD Holdings purchased it in April.
 

CMO Q&A: Mark Snyder, Kmart

Aarti Shah January 01, 2010

Kmart's Mark Snyder speaks to Aarti Shah about its parting ways with Martha Stewart and being creative with social media efforts
 

The Huffington Post finds a million babies hard to resist

David Ward January 01, 2010

Who is your client and what are its media goals?
 

DC Influencer Q&A: David Yarnold, executive director, Environmental Defense Fund

Jaimy Lee January 01, 2010

David Yarnold, executive director of the Environmental Defense Fund, speaks to Jaimy Lee about the wide- reaching influence of partnerships
 

Borders hires new VP of customer loyalty

Kimberly Maul December 31, 2009

ANN ARBOR, MI: Borders Group hired Dan Angus as VP of customer loyalty, reporting to Bill Dandy, group SVP of marketing, effective January 4.
 

Calgon targets retailers and consumers in rebranding efforts

Alexandra Bruell December 21, 2009

BALTIMORE: Bath and body brand Calgon launched a major PR push in its first phase of a multifaceted marketing campaign to promote its spring 2010 rebranding and product launches.
 

Starbucks realigns comms, hires duBrowa

Rose Gordon December 16, 2009

SEATTLE: Starbucks is reorganizing its PR and IR teams, including adding Waggener Edstrom's Corey duBrowa as VP, global communications and public affairs.
 

Ahava hires new AOR as it prepares for new launches

Alexandra Bruell December 08, 2009

NEW YORK: Israeli skincare brand Ahava hired Alison Brod PR [ABPR] as its AOR in the US as it seeks to gain more online exposure.
 

TSA-friendly skincare site eschews advertising in launch

Alexandra Bruell December 07, 2009

NEW YORK: The founders of a new e-commerce skincare site, 3floz.com, hope a viral marketing strategy will lead to a successful launch of the Web site in January.
 

Nobody wants a bleak holiday season

Lisa Rosenberg December 04, 2009

Here comes the holiday season, like a Category 5 hurricane about to make landfall.
 

Staples boosts holiday PR efforts

Alexandra Bruell December 01, 2009

FRAMINGHAM, MA: Staples is extending its holiday PR efforts this year with the addition of new social media efforts, including a Twitter Moms contest, and increased outreach surrounding its technology products.
 

Clear identification emerges as a focal point of messaging

Chris Daniels December 01, 2009

As a retailer-owned hardware cooperative, True Value Company provides guidance to almost 3,000 individual owners (or "associates", as it calls them) nationwide.
 

Nike misfires with Pro Combat event

Kimberly Maul December 01, 2009

Over several weeks this fall, Nike rolled out its new lightweight Pro Combat uniforms for its sponsored college football teams, including Virginia Tech, Texas Christian, and Ohio State.
 

National Retail Federation focuses on local, social media outreach

Kimberly Maul November 30, 2009

WASHINGTON: The National Retail Federation (NRF), which created the term Cyber Monday in 2005, is working to extend the life of the popular online shopping day through social media and more localized media outreach.
 

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