Retail

Opportunity Shoes takes its Ballasox brand to the streets

January 27, 2012

When Opportunity Shoes began selling Ballasox, its foldable ballet flat, the shoes sold so well that the company patented them and made Ballasox a standalone brand.
 

Dickies taps Zeno Group as AOR

January 13, 2012

FORT WORTH, TX: Work apparel manufacturer Williamson-Dickie has selected Zeno Group as AOR for its Dickies brand after an RFP.
 

Saville joins Staples as VP, global comms

January 13, 2012

FRAMINGHAM, MA: Staples has hired Kirk Saville, former Hershey VP, as VP of global communications.
 

AVT selects Barwicki Investor Relations

December 30, 2011

CORONA, CA: AVT Inc., a manufacturer of vending and other retail systems, has retained Barwicki Investor Relations to develop an IR program.
 

New York searches for agency for fashion project

December 20, 2011

NEW YORK: The New York City Economic Development Corporation has issued an RFP seeking an agency to run its "Project Pop-Up" fashion competition.
 

Lowe's could face boycott after pulling ads

December 12, 2011

Retail chain Lowe's could face a boycott after its decision to pull advertising from TLC reality series 'All-American Muslim.'
 

Walgreens, Express Scripts fight for customers

December 12, 2011

WASHINGTON: Pharmacy chain Walgreens and benefits manager Express Scripts are conducting dueling campaigns as the companies' contact nears its end.
 

Marketers make holiday season easier for shoppers

December 09, 2011

Brands are bolstering their in-person and online interaction with customers to make this holiday shopping season less of a hassle.
 

Missoni launch misses the Target

Kathleen Reynolds, CooperKatz & Company December 09, 2011

You know you're doing something right when advertising, PR, and social media are activated to get customers buzzing ahead of a major launch.
 

JCP hopes to revive brand with Martha Stewart alliance

December 07, 2011

JCPenney has bought a minority stake in Martha Stewart Living Omnimedia for $38.5 million in an effort to refresh its department store image.
 

The Toy Industry Association bolsters comms for big event

December 01, 2011

About 50% of toy industry sales come during this time of year, reports Stacy Leistner, VP of strategic communications for the Toy Industry Association.
 

Geo-based marketing opens many new doors for retailers

December 01, 2011

Location-based mobile comms has become an important method for retail stores to engage, retain, and draw consumers to stores.
 

Edelman named AOR for T.J. Maxx, Marshalls

November 11, 2011

FRAMINGHAM, MA: The TJX Companies has selected Edelman as AOR for its T.J. Maxx and Marshalls brands.
 

I'm not a mommy, but I am a consumer

Denise Vitola, MSLGroup November 04, 2011

It's that time of year again when holiday shopping is top of mind among marketers who want to get consumers in their stores purchasing their goods.
 

Syms' CEO offers personal message on Chapter 11 filing

November 03, 2011

Syms Corp. CEO Marcy Syms addressed the public Wednesday after the retailer, which also operates the iconic Filene's Basement brand, filed for Chapter 11 bankruptcy protection.
 

Site answers call of brands shopping for a retail surge

November 01, 2011

Payvment, a Facebook-based commerce platform, was designed to connect people, products, and conversations, as well as reinvent the online shopping experience.
 

Wise comms counsel can do wonders for customer service

Jim Nichols, Stern & Associates November 01, 2011

This coming holiday season, consumers will have more information about pricing and retailer reputations than ever before.
 

Senior PR executive exits OfficeMax

October 21, 2011

CHICAGO: Bill Bonner has left his position as senior director of external relations at OfficeMax.
 

Burwell to lead Walmart Foundation

October 14, 2011

BENTONVILLE, AR: Walmart has appointed Sylvia Mathews Burwell president of the Walmart Foundation, effective January 2012.
 

Newsmaker: Tita Freeman, National Retail Federation

October 01, 2011

As big banks can attest, the National Retail Federation's new SVP of comms and public affairs is quickly establishing the organization as a major voice on the Hill.
 

Coinstar taps MWW as corporate comms AOR

September 28, 2011

BELLEVUE, WA: Coinstar, the owner of automated retail platforms including Redbox, has hired MWW Group as its corporate communications AOR after a competitive review.
 

Retail trade group rolls out yearlong jobs campaign

September 20, 2011

WASHINGTON: The National Retail Federation is targeting the general public and Capitol Hill by instigating its first yearlong advocacy campaign, aimed at pushing its jobs, innovation, and consumer value agenda.
 

Retailers increasingly sold on the comms power of QR codes

September 01, 2011

As mobile devices become increasingly ingrained in the daily lives of consumers, QR codes are growing in importance as a beneficial communications tool, particularly in the retail sector.
 

Kmart targets US Hispanics via new YouTube series

August 10, 2011

HOFFMAN ESTATES, IL: Kmart has launched its first original Spanish-language video series on YouTube, called "Madres y Comadres," to connect with Hispanic moms this back-to-school shopping season.
 

Australian clothing line makes a bold impression on US market

Michelle Lodge August 01, 2011

Australian company We Are Handsome, manufactured exclusively in Australia, is expanding into the US women's market.
 

Macy's sells youth on idea of activism

August 01, 2011

Macy's is partnering with DoSomething.org, one of the US' largest youth activism organizations, to encourage young people to volunteer for good social causes.
 

Kmart adds celebs to Latina blogger community

July 14, 2011

NEW YORK: Hispanic celebrities, including Sofia Vergara and Cristina Saralegui, will soon be lending their voice and presence to Kmart's Latina Smart blogger community, which launched this May.
 

Zapwater wins Topshop account

Michelle Lodge June 20, 2011

CHICAGO: The fashion-forward clothing retailer Topshop and Topman has retained Zapwater Communications to handle all PR and events for the September opening of its Chicago store.
 

Jones New York dresses up 'Empower' initiative for 2011

June 01, 2011

Jones New York is boosting its Empower Your Confidence campaign by adding real women and a more digitally skewed integrated tack.
 

OfficeMax marketing lead departs

April 26, 2011

NAPERVILLE, IL: Bob Thacker, SVP of marketing and advertising at OfficeMax, is no longer with the company, confirmed Bill Bonner, senior director of external relations.
 
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