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Restaurant

Pret A Manger names Sharp first US comms AOR

Lindsay Stein May 09, 2013

NEW YORK: UK-based restaurant chain Pret A Manger has selected Sharp Communications as its first PR AOR in the US as it expands its business in the country.

Southwestern chain El Pollo Loco taps Zeno Group

Lindsay Stein April 17, 2013

COSTA MESA, CA: Chicken restaurant chain El Pollo Loco has selected Zeno Group as its first PR AOR following a competitive review.

Restaurant week highlights Kansas City food scene

Tanya Lewis April 12, 2013

Page Communications has been hired by Kansas City Convention & Visitors Association and Greater Kansas City Restaurant Association for the last three years to help on an annual restaurant week event.

Relevant's customized app collects key consumer data for restaurants

Tanya Lewis April 08, 2013

Relevant offers customized mobile applications for chain restaurants. Popular features include loyalty programs, surveys, and integration with social media platforms, all of which roll into a single CRM.

D'Artagnan selects MWW as AOR

Lindsay Stein February 08, 2013

NEW YORK: Natural and organic food supplier D'Artagnan has named MWW AOR with the goal of raising awareness of the brand and reaching wider audiences.

Applebee's fires waitress, is served social media backlash

Lindsay Stein February 01, 2013

Applebee's fired one of its waitresses in St. Louis, MO, last week for posting a photo on Reddit of a receipt with a harsh message from a customer who stiffed her on a tip.

Zoës builds buzz one smile at a time

Tanya Lewis February 01, 2013

Zoës Kitchen significantly increased Facebook engagement by giving employees and consumers an opportunity to share acts of goodwill during the holidays.

Video: Rob Goldberg, Tommy Bahama

Lindsay Stein February 01, 2013

Rob Goldberg, SVP of marketing at Tommy Bahama, speaks with PRWeek consumer reporter Lindsay Stein about the brand's four-season approach to presenting its collection and the opening of its New York restaurant.

Newsmaker: Sue Hensley, National Restaurant Association

Virgil Dickson February 01, 2013

Sue Hensley, SVP of public affairs and communications at the National Restaurant Association, serves up healthy strategies as she gives the nation some food for thought.

Papa John's, Sitrick chase bloggers about ACA quotes

Brittaney Kiefer January 29, 2013

PR firm Sitrick and Company has asked bloggers to correct or remove posts about Papa John's CEO John Schnatter's widely criticized remarks that pizza prices would rise because of the Affordable Care Act.

Crown Group Hospitality taps Syndicate as AOR

Lindsay Stein January 28, 2013

NEW YORK: Restaurant management company Crown Group Hospitality has selected Syndicate Media Group as AOR.

Papa John's promotes Higdon

Brittaney Kiefer January 25, 2013

LOUISVILLE, KY: Papa John's International has promoted Steve Higdon to VP of global communications.

Blaze Pizza hires Morgan PR

Brittaney Kiefer January 22, 2013

IRVINE, CA: Blaze Pizza has selected Morgan Marketing and Public Relations for PR support as the fast-casual restaurant expands its footprint.

Nobu taps Kravetz & Company as first PR partner

Lindsay Stein January 17, 2013

NEW YORK: Nobu Restaurants has selected Kravetz & Company Public Relations as its first PR agency partner.

Burger King hires Starbucks marketer, promotes chili

John Reynolds, Marketing January 10, 2013

Burger King has appointed Starbucks senior marketer Natasha Naik to the new role of marketing manager for Northwest Europe, and it is launching a promotion to showcase its new chili line.

CEO Q&A: George Michel, Boston Market

Brittaney Kiefer January 01, 2013

Boston Market CEO George Michel talks to Brittaney Kiefer about the restaurant chain adding healthier food and PR to its ever-expanding menu.

Applebee's selects Crossroads as AOR

Lindsay Stein October 12, 2012

KANSAS CITY, MO: Restaurant chain Applebee's has selected Crossroads as its PR AOR following an RFP process that involved 12 agencies.

Morgan wins Embarcadero California Bistro AOR job

Lindsay Stein September 27, 2012

IRVINE, CA: Morgan Marketing & Public Relations has been named AOR for San Francisco-themed restaurant Embarcadero California Bistro.

Restaurant company shows off what's Goode in Texas

Tanya Lewis September 21, 2012

To celebrate its 35th anniversary, the Goode company and AOR IntegratePR are giving Facebook contest winners the opportunity to travel to one of six Texas cities to experience facets of the state's culture.

ESquared hires 5WPR

September 17, 2012

NEW YORK: ESquared Hospitality, an international restaurant and hospitality group, has hired 5W Public Relations.

Capital Grille parent Darden taps Ogilvy as PR lead

Lindsay Stein August 28, 2012

ORLANDO, FL: Darden Restaurants' Specialty Restaurant Group has selected Ogilvy Public Relations as its lead PR agency following an RFP that was issued in May.

Fleishman's Terfehr joins Pizza Hut as PR director

Lindsay Stein August 13, 2012

DALLAS: Yum! Brands subsidiary Pizza Hut has appointed Fleishman-Hillard SVP Doug Terfehr its PR director.

Vegan Divas taps Stuntman as AOR

Lindsay Stein August 07, 2012

NEW YORK: Pastry and dessert e-commerce store Vegan Divas has selected Stuntman as its AOR for lifestyle PR.

Savored selects 360 Public Relations as AOR

Lindsay Stein August 01, 2012

NEW YORK: Restaurant reservation and dining deal website Savored has named 360 Public Relations its AOR with the goal of raising brand awareness among consumers and media.

Fast-food chains use heritage, integrated marketing recipes

Lindsay Stein August 01, 2012

For 60 years KFC Corp, which was founded in 1952 by Colonel Harland Sanders, has communicated in advertising and PR that the Colonel always uses fresh, on-the-bone chicken, and the brand still does so today.