Research

StrategyOne hires Turner as UK research chief

April 16, 2012

LONDON: Edelman insights and analytics subsidiary StrategyOne has named James Turner head of its UK research division.
 

Iconoculture trend data helps agencies win business

April 09, 2012

Iconoculture is a global consumer research and advisory firm.
 

Gorkana acts as an extension of agency research

March 26, 2012

Gorkana Media Database provides detailed information on reporters.
 

Strengthened Edelman holding company won't copy ad-focused rivals

March 19, 2012

NEW YORK: The decision to build out Daniel J. Edelman Inc. into a PR-centric holding company does not mean it or principal agency Edelman are on the verge of a major acquisition or that its firms will regularly compete for business.
 

MSL hires Dixon as insights creation, measurement lead

February 15, 2012

NEW YORK: MSLGroup has hired Janelle Dixon as SVP and director of insights creation and measurement, a recently expanded role at the agency.
 

Myth 3: Ignorance is bliss

Erin Allsman, Brownstein Group January 06, 2012

For my final myth of the week, I'd like to reveal that PR professionals are not clairvoyant.
 

Weber wins Amway R&D work

January 05, 2012

ADA, MI: Direct selling company Amway has selected Weber Shandwick to work on a research and development project, following an RFP.
 

Corporations focus on career development: study

December 15, 2011

NEW YORK: Multinational companies are evolving their employee programs to focus more on career development and brand mission versus on-site perks, according to a study conducted by the Great Place to Work Institute and Burson-Marsteller.
 

Marketers must adjust to changing family unit

October 25, 2011

Two-thirds of gay fathers are more likely to purchase products marketed to them with their sexual orientation in mind, according to Edelman's Marketing to the Modern Family study.
 

Variety of talents needed for changing media world

Jim Weiss, WCG October 19, 2011

PR firms need to keep pace with the fast-changing economic and media environment by hiring a variety of talents, grounding strategy and recommendations in analytics and research, measuring results, and adjusting those strategies.
 

Great Place to Work Institute hires Burson as AOR

September 20, 2011

NEW YORK: Burson-Marsteller was selected as AOR for the Great Place to Work Institute, following an RFP.
 

Hill & Knowlton reorganizes NY research department

August 04, 2011

NEW YORK: Hill & Knowlton is in the process of reorganizing its New York research branch, making numerous staff changes and shifting resources to other regions.
 

MWW adds O'Reilly as VP, director of insights

July 18, 2011

NEW YORK: MWW Group has appointed Doug O'Reilly as VP and director of insights and research.
 

Edelman's StrategyOne acquires PluggedIN

July 11, 2011

NEW YORK: Edelman's research company StrategyOne has acquired Rochester, NY-based PluggedIN Co., which specializes in developing and managing market research online communities.
 

PR to remain stable or grow through 2011, report says

May 27, 2011

BARCELONA: A report on the status of the PR industry worldwide revealed that the US market showed sustained growth in 2010 and is projected to remain stable or continue expansion in 2011.
 

Amazon tops Most Reputable Companies list

April 05, 2011

NEW YORK: Amazon is the most reputable company in the US, according to the sixth annual list from advisory firm Reputation Institute (RI), in partnership with Forbes Media.
 

Widmeyer hires Panetta

March 11, 2011

WASHINGTON: Widmeyer Communications hired Christopher Panetta as a senior analyst in the research and polling practice.
 

APCO launches new healthcare division

January 28, 2011

WASHINGTON: APCO Worldwide hired Chrystine Zacherau to lead a new healthcare research division, effective January 1.
 

Ketchum launches health and wellness tool

December 16, 2010

NEW YORK: Ketchum launched a research tool aimed at helping consumer brands build communications strategies that highlight their health and wellness benefits.
 

How strategy will differ in a divided government

Jeff Mascott October 29, 2010

If political pundits and polling data are to be believed, November 2 will usher in an era of divided American government.
 

Science Coalition issues report to underscore the value of its research

October 01, 2010

The Science Coalition, a DC-based group of private and public research institutions, sought to show the social and economic benefits of its members' research.
 

Don Draper's view on focus groups: ignore them

August 17, 2010

There's a joke going around PRWeek's offices that I'm obsessed with Mad Men, and I have to admit that there is some truth to it.
 

Required reading - a definitive guide to PR blogs

August 01, 2010

Here are some of the individual blogs and Twitter feeds that all communications pros need to bookmark.
 

Women will respond to social media's call to action

Jodi Kahn June 01, 2010

Social media has become the new normal, changing the way we connect, conduct our business, and even manage our daily routines. Online communities have become the new world we live in - blogs and message boards have now become the centerpieces of our "online" lives.
 

How to integrate research into practice

Frank Ovaitt May 21, 2010

Research is all about the questions.
 

Improving numbers do not curtail ongoing uncertainty

April 01, 2010

The numbers are in and the agency rankings are closed for another year.
 

Heart & Mind announces launch

March 29, 2010

WASHINGTON: Heart & Mind Strategies, a strategic research firm that has a working relationship with Fleishman-Hillard, announced its launch.
 

Down the PR measurement rabbit hole

March 12, 2010

The ongoing debate about PR measurement is like the scene in 'Alice in Wonderland' where Alice has slipped down the rabbit hole and falls past old mirrors, lamps, grandfather clocks, and Victorian furniture on her way to Wonderland.
 

Pew study shows US global image is on the rise

March 09, 2010

WASHINGTON: The US is currently enjoying its most favorable global image in years, according to data collected by the Pew Research Center (PRC).
 

Newspapers maintain the lead in breaking stories

March 01, 2010

A recent study from the Pew Research Center's Project for Excellence in Journalism found that despite the rise of online news sites, the vast majority of actual new reporting on stories still comes from traditional media, primarily newspapers.
 
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