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reputation

Big Data comes with Big Responsibility

Steve Barrett May 17, 2013

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.

Health execs rate UnitedHealthcare interactions poorly

Virgil Dickson May 02, 2013

NASHVILLE, TN: Hospital and health system executives gave UnitedHealthcare the lowest marks of all major insurance providers in terms of their dealings with the company, according to a survey from ReviveHealth.

Fleishman: brands work to close gap between expectations, experiences

Lindsay Stein April 18, 2013

NEW YORK: Companies in the US, China, and Germany in 20 industries are finding the gap between customer expectations and experiences tough to bridge, according to research released Thursday by Fleishman-Hillard and Lepere Analytics.

Should PR be in charge of reputation?

Alan Towers, TowersGroup March 08, 2013

Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.

Amazon tops list of most reputable companies: Harris

Brittaney Kiefer February 12, 2013

NEW YORK: Amazon.com is the most reputable company in the US, according to Harris Interactive's 14th annual Reputation Quotient study.

Notre Dame's reputation Hail Mary

Sean Smith, Porter Novelli January 23, 2013

Fans of Notre Dame's sports teams have always believed they had a secret weapon on their side: the luck of the Irish.

Armstrong faces long road to restoring reputation

Virgil Dickson January 18, 2013

Despite a decade-plus of good deeds and a confessional-style interview with Oprah Winfrey, the deck is stacked against Lance Armstrong restoring his reputation, say industry experts.

No regrets: how to deliver a good corporate apology

Ron Hutcheson, Hill+Knowlton Strategies January 04, 2013

For many companies, 2012 was a sorry year. In fact, it could be called the "Year of the Corporate Apology."

Coupons must shed their grubby image

Steve Barrett December 07, 2012

How is it possible for an industry to go from being the darling of the business world and the hottest thing since Facebook to being a basket case where the stock of the leading player declined almost 90% in the year since it went public?

Keynote: Rebuilding the reputation of an industry

November 20, 2012

In his keynote address at the PRWeek Conference: Power to the People, former head of global corporate communications at Goldman Sachs Lucas van Praag explains the communications approach banks should make to restore the financial industry's reputation.

Van Praag: CSR not enough to restore banks' reputations

Brittaney Kiefer November 14, 2012

NEW YORK: Lucas van Praag, former head of global corporate communications at Goldman Sachs, said banks should avoid the "heads down" approach to restore the financial industry's reputation.

Departure of Entwistle should help BBC fix damage

John Owens, PRWeek UK November 12, 2012

The departure of BBC Director General George Entwistle should help the media organization with its reputational damage, but the broadcaster's structures still need to be overhauled, according to UK PR leaders.

BBC crisis claims scalps of news director, deputy head

John Reynolds, MediaWeek November 12, 2012

Helen Boaden, the BBC's director of news, and Stephen Mitchell, deputy head of news, have stepped down from their roles, marking the latest scalps to be claimed from the scandal engulfing the BBC.

Transparency cures many communications ills

Eileen Sheil, Cleveland Clinic November 09, 2012

Healthcare is a highly complex industry. Perception is often reality and negative experiences shared in social or traditional media forums can build momentum, affect your reputation, and be difficult to overcome. As such, transparency can go a long way.

Take note of the intersection of brand and reputation

Marjorie Benzkofer, Fleishman-Hillard October 29, 2012

Why aren't the people who manage my company's brand and those who manage my company's reputation on the same page? That's the question increasingly being asked by CEOs who are leading high-performing companies.

Armstrong takes another hit with USADA report

Brittaney Kiefer October 11, 2012

The Lance Armstrong Foundation and corporate sponsor Nike are continuing to back the cyclist despite a US Anti-Doping Agency report that says Armstrong drove "the most sophisticated, professionalized, and successful doping program that sport has ever seen."

Companies thread line on religion, brand reputation

Brittaney Kiefer October 01, 2012

According to corporate reputation experts, sharing personal beliefs can help humanize a company, but those communications should not interfere with the interests of the brand or stakeholders.

Employee comms start financial reputation rebuild

Brittaney Kiefer September 25, 2012

Employee engagement is crucial to restoring the financial services industry's reputation, said speakers at a panel discussion hosted by Makovsky & Company on Tuesday in New York.

Chick-fil-A moves closer to repairing its reputation

Brittaney Kiefer September 19, 2012

Chick-fil-A has agreed to end donations to groups that oppose same-sex marriage, according to a public official who led the opposition to an opening of the restaurant in Chicago.

Fleishman names Benzkofer global reputation leader

Frank Washkuch September 11, 2012

CHICAGO: Fleishman-Hillard has named Marjorie Benzkofer global lead of its reputation management practice.

Lowdown: Strong reputations

September 01, 2012

At single-brand companies, 92% of executives know the importance of parent company reputations. Business leaders also say consumers are researching products and brands more.

Edelman unveils 'Faces of Penn State' to trustees

Frank Washkuch August 27, 2012

Richard Edelman gave Penn State trustees on Sunday a sneak peak of the "Faces of Penn State" campaign it will run to show off the accomplishments of students and professors - and begin the rebuilding process from the Sandusky scandal.

The last thing corporations need is campaign mentality

Mike Hatcliffe, Ogilvy Public Relations August 27, 2012

"We need more of a campaign mentality," I have heard myself utter on more than one occasion. Never again. I really did have it the wrong way round.

Livestrong, Nike stand by Armstrong despite lifetime ban, loss of Tour titles

Brittaney Kiefer August 24, 2012

AUSTIN, TX: Livestrong is focusing on personal outreach to its supporters after the US Anti-Doping Agency banned founder Lance Armstrong from cycling and said it stripped him of his Tour de France titles.

Fleishman names Neville corporate rep co-chair

Brittaney Kiefer August 14, 2012

NEW YORK: Fleishman-Hillard has hired Betsy Neville as senior partner and co-chair of its national corporate reputation practice.

Parent company reputation as important as brands

Brittaney Kiefer July 24, 2012

NEW YORK: Most executives at multi-brand corporations believe a strong parent company is as important as individual product brands, according to a study from Weber Shandwick and KRC Research.

Our job to rebuild trust

Paul Gennaro, AECOM July 13, 2012

There is a significant amount of factual and anecdotal data suggesting that we are at, or near, a "perfect storm" for our own profession - a storm fueled by a growing crisis of trust.

Lowdown: A civil tongue

July 01, 2012

Weber Shandwick and Powell Tate released the "Civility in America: A Nationwide Survey" report, examining whether common courtesy is on the decline in the country's politics and in the media.