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reputation

GE promotes its positive impact amidst criticism

Virgil Dickson April 16, 2012

WASHINGTON: General Electric is working to defend its reputation with a recently launched campaign that highlights the company's altruism and positive impact on its communities.

Goldman handles Smith's exit with in-house team

Lindsay Stein March 16, 2012

NEW YORK: Goldman Sachs is managing the public resignation of Greg Smith, executive director and head of the firm's equity derivatives business in Europe, using its internal communications team.

Your global reputation depends on local impact

John Patterson, Reputation Institute March 01, 2012

Global reputation management across borders is where local reputation management was in the 1990s.

Bringing the outside in is key to strengthening reputation

Sheldon Jones, Novartis February 01, 2012

All businesses that rely on good stakeholder relations treat reputation as a key corporate asset.

Trust in media up, says Edelman Barometer

Danielle Drolet January 23, 2012

NEW YORK: Informed consumers trust the media more than they did last year, while trust in businesses, government, and non-governmental organizations all dropped slightly from 2011, according to the 2012 Edelman Trust Barometer.

US has top national brand: study

Brittaney Kiefer October 13, 2011

NEW YORK: Despite ongoing economic woes, the United States has the best national reputation worldwide, according to the 2011 Anholt-GfK Roper Nation Brands Index.

Video: Mike Paul, MGP & Associates PR

Steve Barrett July 29, 2011

MGP & Associates PR president and senior counselor Mike Paul, "the Reputation Doctor," speaks about reputation management in the wake of the News Corp. scandal.

Video: Robert Fronk, Harris Interactive

Danielle Drolet June 03, 2011

PRWeek's Danielle Drolet speaks with Harris Interactive's Robert Fronk about the results of its 12th annual U.S. Reputation Quotient Survey.

Lowdown: Reputation report

June 01, 2011

For the 12th year running, Harris Interactive polled the US public to determine the reputation of America's biggest corporations.

McDonald's CCO Jack Daly dies after battle with cancer

PRWeek staff February 07, 2011

OAK BROOK, IL: Jack Daly, SVP of corporate relations and CCO of McDonald's Corporation, died on Saturday at age 62 after a battle with cancer.

Survey: Americans turning away from 'uncivil' social networking sites

Sheelagh Doyle June 23, 2010

NEW YORK: One-third of Americans are turning away from social networking sites because of uncivil behavior and disrespectful dialogue, according to a survey from Weber Shandwick.

Food and beverage companies face a PR challenge

Eric Bovim June 04, 2010

First Lady Michelle Obama made big news earlier this year when she declared war on childhood obesity.

Burson hires Lawrence as MD of Proof

Kimberly Maul May 03, 2010

WASHINGTON: Burson-Marsteller has hired Dallas Lawrence as MD of Proof Integrated Communications, the agency's advertising, digital, and integrated communications agency, effective May 10.

Zócalo Group: PNC Bank, credit unions top recommended banks

Kimberly Maul April 29, 2010

CHICAGO: PNC Bank is the most recommended consumer bank, according to Zócalo Group's latest Recommendation Index.

Study: Corporate America's reputation slowly improving

Kimberly Maul April 05, 2010

NEW YORK: The reputation of corporate America is starting to bounce back, according to this year's Harris Interactive US Reputation Quotient (RQ) Survey, which ranked Berkshire Hathaway as the top company in terms of corporate reputation.

Carol Cone joins Edelman

Jaimy Lee April 05, 2010

NEW YORK: Edelman created a new position for Carol Cone, to advise global and domestic clients on stakeholder engagement and corporate social responsibility, starting April 5. She reports to Matt Harrington, president and CEO of Edelman US.

PR's role in the marketing mix expands

MaryLee Sachs April 05, 2010

My favorite word at the moment is "blur" and how it relates to the indistinction between my professional and my personal life, between gender roles, and between marketing and the business of PR.

Journalists say credibility biggest challenge for financial sector

Erica Morris March 19, 2010

Financial journalists believe the financial sector's biggest challenge this year will be proving its credibility, according to the second annual Backbay-Marketwire Financial Services Reputation Survey.

Kraft offers apologies for Cadbury factory closure

Erica Morris March 17, 2010

Kraft Foods is offering its apologies for going back on its promise to keep Cadbury's Somerdale factory open, following the food giant's acquisition of the British candy maker in January.

State department to build public affairs staff

Jaimy Lee March 12, 2010

The State Department plans to create seven deputy secretary positions as part of an effort to counter negative media coverage of the US, said Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale.

Craft the perfect public apology

Jeffrey Graubard February 22, 2010

I called my older sister in a panic the day our 18-year-old cat died. We didn't know how to tell our 3-year-old son, and my sister, a child psychologist, had pithy advice: "No BS and don't tell him more than he needs to know."

Dow Jones declares Tiger the new Clinton

Erica Morris December 17, 2009

The Dow Jones media lab has put out data comparing coverage of the Tiger Woods scandal with other figures' media mentions during times of crises.

Geithner burnishing rep?

Tonya Garcia May 18, 2009

Not so long ago, Treasury Secretary Timothy Geithner’s job was in jeopardy. But thanks to a PR offensive that has included interviews on 60 Minutes,...