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Reputation Management

Finding the perfect social media balance

Eileen Sheil, Cleveland Clinic April 27, 2012

Social media can give PR pros a great advantage and allow them to broaden a company's message.

Dun & Bradstreet taps Porter Novelli as AOR

Lindsay Stein April 26, 2012

SHORT HILLS, NJ: Business information company Dun & Bradstreet has selected Porter Novelli as its AOR following an RFP.

Wal-Mart responds to bribery allegations with social media

Lindsay Stein April 23, 2012

Wal-Mart, which is under fire for allegedly paying bribes to obtain building permits in Mexico in 2005, quickly responded by posting a video statement on YouTube and its corporate website.

Best Buy works with H+K on corporate shake-up

Lindsay Stein April 12, 2012

MINNEAPOLIS: Best Buy has brought on H+K Strategies to handle the company's recent corporate shake-up, including the departure of CEO Brian Dunn.

Goldman PR change comes as it fights to save reputation

Virgil Dickson March 15, 2012

A changing of the PR guard is happening at Goldman Sachs just as the company's reputation has "received another nail in the coffin" after the very public ranting of a former executive.

Your global reputation depends on local impact

John Patterson, Reputation Institute March 01, 2012

Global reputation management across borders is where local reputation management was in the 1990s.

Social beats ads for building corporate rep numbers

Lindsay Stein February 24, 2012

Advertisements have less of an impact on corporate reputation than social media or news stories, according to previously unreleased statistics from the 2012 edition of the Harris Interactive Reputational Quotient study.

Bringing the outside in is key to strengthening reputation

Sheldon Jones, Novartis February 01, 2012

All businesses that rely on good stakeholder relations treat reputation as a key corporate asset.

BP touts progress ahead of oil spill's two-year anniversary

Virgil Dickson December 30, 2011

BP's post-Deepwater reputation rehab continues this week with a new campaign. The oil company unveiled a multifaceted campaign to update the public on its progress in restoring the Gulf Coast region as the second anniversary of the accidents nears.

Protecting your own reputation during external collaborations

Eileen Sheil, Cleveland Clinic December 02, 2011

Quite often, nonprofit hospitals are approached by outside companies to take part in joint news releases, educational videos, case studies, satellite tours, or a number of other promotional activities that can be mutually beneficial.

PR rarely causes problems, but it frequently solves them

December 01, 2011

Much of the discussion at PRWeek's recent NEXT Conference at The TimesCenter in New York revolved around cementing communications' place at the epicenter of corporations and organizations to ensure it is embedded in top-level strategy and plays a fundamental role in how companies do business.

NASDAQ OMX acquires Glide

Danielle Drolet October 24, 2011

NEW YORK: NASDAQ OMX Group has acquired Glide Technologies, a London-based software-as-a-service provider that specializes in corporate communications and reputation management.

Reputation revamp boosts funding at health center

Tanya Lewis September 16, 2011

With the Howard Brown Health Center's reputation in tatters, the center needed to raise $500,000 in 50 days to keep operating.

A tale of new cities

Emily Scardino September 01, 2011

Whether a calamity was truly historic or exacerbated by the media, PR execs have a vital role in defining their regions. PRWeek looks at how four cities have reshaped their reputations.

Tourism PR heats up this summer

Chris Daniels July 29, 2011

International tourism boards are hiring PR agencies at a rapid pace this summer to better appeal to US travelers, particularly in countries facing perception problems.

Video: Mike Paul, MGP & Associates PR

Steve Barrett July 29, 2011

MGP & Associates PR president and senior counselor Mike Paul, "the Reputation Doctor," speaks about reputation management in the wake of the News Corp. scandal.

The communications skills are there to fuel Weiner comeback

Gideon Fidelzeid July 01, 2011

The recent sext-ploits of former Rep. Anthony Weiner (D-NY) are well documented.

Is Wal-Mart's gender discrimination win really a win?

Michelle Lodge June 24, 2011

The Supreme Court passed down a major victory for Wal-Mart this week, but as anyone who has come out on top knows, it's how you handle the win that can build up or tear down a reputation.

Video: Robert Fronk, Harris Interactive

Danielle Drolet June 03, 2011

PRWeek's Danielle Drolet speaks with Harris Interactive's Robert Fronk about the results of its 12th annual U.S. Reputation Quotient Survey.

Groupon hires Brunswick for financial PR

Steve Barrett May 23, 2011

CHICAGO: Daily deals web site Groupon has appointed Brunswick as its financial PR firm.

Hipple&Co. hires McChesney as associate counsel

Danielle Drolet May 03, 2011

ATLANTA: Hipple&Co. Reputation Management appointed Lawren McChesney as associate counsel.

Corporate reputation plays increasing role in strategy

Chris Daniels April 08, 2011

Amazon.com's recent rise to the top of the Most Reputable Companies list seems to indicate that corporate communicators are placing an increased value on the role of reputation on consumer behavior.

Amazon tops Most Reputable Companies list

Chris Daniels April 05, 2011

NEW YORK: Amazon is the most reputable company in the US, according to the sixth annual list from advisory firm Reputation Institute (RI), in partnership with Forbes Media.

Goldman's ad campaign promotes the positive

Kimberly Maul September 29, 2010

Goldman Sachs launched an advertising campaign this week, focusing on the good things the embattled investment bank is doing, including clean energy and business education projects.

Jacob Tyler adds reputation management practice

Kimberly Maul September 16, 2010

SAN DIEGO: Jacob Tyler Creative Group launched a new reputation management practice, to be led by EVPs Tracy Benelli and Robert Blodgett.

Travel spots use comms to win the perception battle

Alexandra Bruell September 01, 2010

From the Gulf Coast to Atlantic City, destinations are working to build their reputations as part of the ongoing effort to attract tourists.

NYT falls short again in its portrayal of PR

August 27, 2010

The PR industry was once again the subject of mainstream media analysis this past Sunday when The New York Times published a 5,100-word article titled "In Case of Emergency: What Not to Do." The subtitle was "PR Missteps Fueled Fiascos at BP, Toyota and Goldman".

The new world of reputation management

Andy Tannen August 27, 2010

In the first six months of 2010, the world saw great and huge corporations such as Toyota, Goldman Sachs and BP stumbling badly in the public arena, harming their reputations and financial performance.

For-profit industry cited for deceptive practice claims

Jaimy Lee August 04, 2010

Senator Tom Harkin said at a Congressional hearing that he plans to pursue legislation to address reported systemic problems in the for-profit education industry.