recession

It's official. The Great Recession is over

Steve Barrett January 28, 2011

One of PR legend Harold Burson's great maxims is that communications doesn't operate in a bubble. It's important for anyone working in the industry to be fully cognizant of the wider business and economic environment within which the practice of communications operates.

Havas CEO cautious about US recovery

Kimberly Maul September 24, 2010

David Jones, CEO of Havas Worldwide, recently told Dow Jones, of the US market, "I think there is more uncertainty than optimism out there now."

Communications is vital to philanthropy

Lisa Witter June 18, 2010

If the current recession mirrors the one in the mid-1970s, donations likely won't rebound until at least 2012.

Premium brands respond to recession with value message

Aarti Shah May 01, 2010

Not so long ago, magazine editors would be moved to write a story about a product simply to showcase its staggering price tag.

Time-tested comms strategies still work in a changing world

Erica Iacono December 01, 2009

It's often said that during a recession what's old is new again.

Survey: CMOs still lagging on social media

Aarti Shah November 20, 2009

NEW YORK: Social media is not a top priority in marketing budgets, according to new study by The CMO Club and Hill & Knowlton.

Downturn spurs businesses to shed light on the positive

Tonya Garcia November 01, 2009

Given the damage that corporate reputations have suffered over the course of the past year, many companies have recognized the need to engage with consumers, establish competitive dominance, or simply shed some positive light on their organizations.

Report: PR manager joblessness at only 0.1%

Frank Washkuch July 10, 2009

Despite recent industry layoff reports, a survey by professional staffing agency Robert Half International places unemployment for PR managers at an extremely low 0.1%.

Join in the measurement discussion

Tonya Garcia January 30, 2009

Based on conversations I've had with a number of people in the industry, measurement (and measurement during this recessionary economy) is a hot topic. Join...

Sign of the times

Aarti Shah December 19, 2008

Josh Morgan, principal at Morgan/Dorado PR, says he’s seen a spike in his agency's “quick call retainer” program. The somewhat controversial program offers...

Cuts, bonuses, and recession

Tonya Garcia November 20, 2008

I got an e-mail the other day from Rick Gould, managing partner at consulting firm StevensGouldPincus with a few pieces of advice for firm leaders...

Seasons of other things

Keith O'Brien February 12, 2008

We're starting to hear louder rumors of layoffs and hiring freezes in anticipation of a potential economic downturn. If you have any heard any news...