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Recall

Mad cow scare fails to shake meat industry

Virgil Dickson April 27, 2012

The first US case of mad cow disease since 2006 caused anxiety among consumers this week.

J&J stresses thorough transition process

Virgil Dickson February 23, 2012

TRENTON, NJ: Johnson & Johnson's communications strategy following the announcement that CEO Bill Weldon will step down from his post in April is to emphasize that the decision was years in the making.

Cargill upfront about second turkey recall

Danielle Drolet September 12, 2011

WICHITA, KS: Cargill has expanded its recall on ground turkey products to the company's Springdale, AR facility, following a possible salmonella contamination--the second such recall in two months.

Cargill responds to turkey recall

Lindsay Stein August 04, 2011

MINNETONKA, MN: Cargill is working with government bodies and tapping social media channels to provide transparency in response to the recall of 36 million pounds of ground turkey.

Turning lemons into lemonade

Sophie Ann Terrisse, STC Associates June 17, 2011

Even if your brand has never gone through a recall, you can probably imagine what a painful and negative experience the first one can be.

J&J recalls Sudafed for packaging typo

Jaimy Lee February 25, 2011

Johnson & Johnson is dealing with another recall - this time, the recall is due to a typo on 667,000 Sudafed packages.

Rolaids recall another setback for J&J

Jaimy Lee December 10, 2010

Johnson & Johnson faced another setback this week with the recall of more than 13 million packages of Rolaids antacids.

Fisher-Price comms efforts differ from 2007 recalls

Lindsey Siegriest September 30, 2010

EAST AURORA, NY: Fisher-Price announced recalls in four different product areas amounting to almost 11 million toys.

J&J CEO testifies on the Hill

Jaimy Lee September 30, 2010

Johnson & Johnson's CEO Bill Weldon testified before a congressional committee today, acknowledging that McNeil Consumer Healthcare should have handled the recall of medicines like Motrin "differently."

Hyundai engaged in standard comms around recalls

Alexandra Bruell September 29, 2010

FOUNTAIN VALLEY, CA: Working with AOR Ketchum, Hyundai Motor America is executing a traditional communications and social media strategy around the recent recall of 2011 Sonata sedans.

J&J CEO addresses quality

Jaimy Lee August 19, 2010

The CEO of Johnson & Johnson said the company is reorganizing its manufacturing unit and creating a new position to ensure quality production, following the recall of children's medicines and the temporary closure of a plant.

GolinHarris supports egg group during recall

Jaimy Lee August 19, 2010

ATLANTA: United Egg Producers, a trade group representing egg farmers, is working with AOR GolinHarris to handle the recall of 380 million eggs in the US due to a salmonella outbreak.

Toyota subpoenaed again on steering flaws

Sheelagh Doyle July 20, 2010

Toyota has been subpoenaed again by a New York grand jury seeking information on steering-related defects and potentially widening an investigation into the handling of the automaker's 2005 recall.

GM focuses on specifics with recall comms

Kimberly Maul June 08, 2010

DETROIT: General Motors announced a recall of 1.5 million cars and trucks today, and released a media statement focusing on unique aspects of the recall.

Recalls intensify the need for efficient, transparent comms

Erica Morris April 01, 2010

When Graco issued a voluntary recall in January of more than 1 million of its strollers, the manufacturer was praised by members of the blogosphere for its prompt consumer outreach, which was conducted almost entirely through Facebook, Twitter, YouTube, and Graco's corporate blog.

Infantino leans on PR firm in recall crisis

Rose Gordon March 25, 2010

SAN DIEGO: Infantino is working with Current Lifestyle Marketing to manage the recall of more than 1 million baby slings in the US after the products were linked to three infant deaths last year.

Toyota spreads promises of reform to restore company name

Erica Morris February 25, 2010

Toyota CEO Akio Toyoda rolled out a series of apologies and promises following his appearance before Congress on Wednesday.

Toyota's Congress comments point to practiced comms strategy

Erica Morris February 23, 2010

WASHINGTON: Toyota's appearance at a series of Congressional hearings this week has already resulted in some much anticipated testimony, with industry insiders pointing to a practiced communications strategy to groom the automaker's top two executives testifying.

Tiger, Toyota, and David Patterson

Torod Neptune February 19, 2010

Every so often events come along that make those of us who make a living predicting, analyzing, and helping others determine how to learn from similar lessons, take notice.

Toyota adds agency help in Washington

Chris Daniels February 09, 2010

WASHINGTON: Toyota Motor Sales has hired two PR firms in DC, as it prepares to be grilled about the safety of its vehicles at congressional hearings later this month.

Expanded recalls continue damage to Toyota brand

Chris Daniels February 02, 2010

TORRANCE, CA: As Toyota Motor Sales shifts into damage control, new research from Dow Jones Insight shows media coverage of the brand has taken a serious hit since the world's largest automaker recalled millions of vehicles.

Recall challenges Toyota comms team

Chris Daniels January 25, 2010

TORRANCE, CA: Toyota Motor Sales says it is using all available channels including social media to communicate its recall of about 2.3 million vehicles owing to accelerator pedals that get stuck.