Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

RSS | Login | Register

Rebranding

Weber debuts logo, tagline to highlight agency changes

Lindsay Stein May 17, 2012

NEW YORK: Weber Shandwick has rebranded with a new logo, tagline, and business model to showcase the agency's transformation in the last decade.

Publicis Consultants office rebrands as MSL Seattle

Lindsay Stein May 10, 2012

SEATTLE: MSLGroup Americas has launched a specialty food and beverage unit by rebranding the food-focused Publicis Consultants USA office in Seattle.

Horn Group rebrands to showcase digital focus

Lindsay Stein May 03, 2012

NEW YORK: Horn Group has rebranded as Horn: A Digital Communications Group to better reflect its services.

Ketchum revamps DC health, wellness unit

Virgil Dickson April 27, 2012

WASHINGTON: Ketchum's DC office is rebranding its consumer health and wellness practice as Brand, Well-Connected.

Ervin Technical Associates rebrands

Virgil Dickson March 12, 2012

WASHINGTON: Ervin Technical Associates, a business development and government relations firm, has changed its name to Ervin | Hill Strategy.

First Databank rebrands, expands digital presence

Virgil Dickson March 09, 2012

SOUTH SAN FRANCISCO, CA: First Databank, a clinical drug information provider, is rebranding.

GCI Health lends hand to Endo in rebranding effort

Virgil Dickson March 05, 2012

CHADDS FORD, PA: Endo Pharmaceuticals will rebrand as Endo Health Solutions in May, once its shareholders approve the change.

Planned Television Arts rebrands

Lindsay Stein March 01, 2012

NEW YORK: Book publicity firm Planned Television Arts has relaunched as Finn Partners Media Connect.

Aetna to bolster digital as part of rebranding process

Virgil Dickson January 20, 2012

HARTFORD, CT: Aetna is planning to expand its digital presence on the heels of its brand refresh.

BohlsenPR rebrands as Bohlsen Group

Lindsay Stein December 15, 2011

INDIANAPOLIS: BohlsenPR has changed its name to Bohlsen Group to portray that the agency provides additional capabilities for clients.

The PR Week - December 2, 2011

December 02, 2011

Steve Barrett, Rose Gordon and Frank Washkuch discuss the diversity awards winners; Hill & Knowlton's rebranding; agency consolidations; Weber Shandwick's account win; and PRWeek's annual salary survey.

H&K rebrands as Hill+Knowlton Strategies

Danielle Drolet December 01, 2011

NEW YORK: Hill & Knowlton has rebranded as Hill+Knowlton Strategies, effective immediately, in an effort to emphasize its position in strategic communications and increased investment in digital and research.

Wendy's old catchphrase gets revamped

Lindsay Stein September 28, 2011

Twenty-seven years ago, Wendy's asked consumers, "Where's the beef?" Now, the company is answering that question with its revamped catchphrase "Here's the beef!"

Esprit campaign seeks to reinvent the brand

Lindsay Stein September 01, 2011

NEW YORK: Esprit Holdings, an international apparel and accessory manufacturer, is targeting a new, albeit familiar demographic with its Fall/Winter 2011 campaign.

Social media motivates Aircell rebranding

Lindsay Stein July 18, 2011

ITASCA, IL: Aircell, a company that provides Wi-Fi services for airlines across the country, has rebranded itself as Gogo after observing consumers' affinity for the in-flight title on social media networks.

Domino's sees results from social media efforts

Lindsay Stein July 15, 2011

ANN ARBOR, MI: Domino's Pizza is reaping the rewards of an increased focus on in-house efforts to reinvent the brand through social media.

Dig Communications becomes Olson

Ilya Leybovich June 27, 2011

CHICAGO: Following its acquisition by Olson in December, Dig Communications has officially been renamed Olson.

Manpower rebrands as ManpowerGroup with new campaign

Chris Daniels April 01, 2011

MILWAUKEE: Manpower has changed its name to ManpowerGroup, as part of a rebranding campaign to become known as a workforce solutions company versus a traditional employment agency.

GolinHarris expands to Bucharest

Lindsey Siegriest March 02, 2011

CHICAGO: GolinHarris is rebranding the Bucharest, Romania office of Lowe PR under the GolinHarris name.

Publicis reports double-digit growth in Q4

Jaimy Lee February 10, 2011

PARIS: Publicis Groupe said that organic revenue rose 8.3% in 2010, a year in which the company officially rebranded its PR unit as MSLGroup and acquired four PR agencies.

Health nonprofit nears agency selection

Jaimy Lee December 03, 2010

CLARKSBURG, MD: The American Health Assistance Foundation is within weeks of hiring an agency to support a rebranding effort in 2011.

Veeder & Perman rebrands, adds new clients

Lindsey Siegriest November 23, 2010

NEW YORK: Veeder & Perman added a new partner and changed its name in a rebranding effort.

KEF Media rebranding, boosting staff

Kimberly Maul October 14, 2010

ATLANTA: KEF Media, a broadcast PR firm, promoted Yvonne Goforth-Hanak and Linda Buckley to co-presidents, and is rebranding as it celebrates its 25th anniversary in 2011.

Corn syrup petitions FDA to rebrand as corn sugar

Jaimy Lee September 14, 2010

The Corn Refiners Association is petitioning the Food and Drug Administration (FDA) to use "corn sugar" instead of "corn syrup," saying that the name "corn syrup" confuses consumers.

Seattle's Best hires Zeno amid rebranding efforts

Alexandra Bruell May 21, 2010

SEATTLE: As part of a recent rebranding and plans for expansion, Seattle's Best coffee hired Zeno Group as its PR agency following a competitive RFP process, effective April 9.

Luntz, Maslansky Strategic Research rebrands

Sheelagh Doyle May 05, 2010

NEW YORK: Omnicom's Luntz, Maslansky Strategic Research has re-branded to maslansky luntz + partners, effective May 4.

The NewsMarket rebrands as Synaptic Digital

Kimberly Maul April 07, 2010

NEW YORK: Six months after completing its acquisition of Medialink, The NewsMarket is rebranding to introduce the combined company as Synaptic Digital.

Pantene's rebrand takes an interactive approach

Alexandra Bruell April 02, 2010

CINCINNATI: Procter & Gamble's Pantene brand kicked off the first in a series of marketing efforts to promote the May roll out of its rebranded haircare products, dubbed "customized collections."