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Randi Schmelzer

Recent Articles

On the beat: entertainment/Los Angeles

December 23, 2007

Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR looked back.

Sensational reporting can be bad news

December 10, 2007

The week after Thanksgiving, newspapers across the country made space to call out the disappearance - now murder - of Emily Sander, an outgoing, well-liked, and ambitious freshman at Butler Community College in El Dorado, KS.

Cbeyond heightens its community role

December 10, 2007

Company's volunteer and networking initiative benefits both employees and the community.

Sensational reporting can be bad news

December 04, 2007

Firms should encourage clients to plan ahead

November 30, 2007

For client-agency relationships to thrive, planning ahead is key.

Cohen feeds growing need with Caring.com

November 28, 2007

Connecting with an untapped audience is the ultimate form of marketing success. Such is the goal for Andy Cohen, cofounder and CEO of Caring.com.

Digital campaigns offer profile upgrades for nonprofits

November 26, 2007

There's nothing like a community pancake breakfast to raise money and goodwill for a nonprofit. But to stay competitive with changing demographics, nonprofits must keep up with changing outreach methods - beyond all-you-can-eat flapjacks.

Film aids Simmons

November 20, 2007

LOS ANGELES: Simmons Bedding Company took a nontraditional approach to displaying its mattresses through a product-placement opportunity in the new Fox-Walden movie Mr. Magorium's Wonder Emporium.

Hallmark touts online content

November 20, 2007

LOS ANGELES: The Hallmark Channel hopes to promote its latest films and widen its target audience by encouraging viewers to participate with content online.

Ken Crane's TV push says size does indeed matter

November 19, 2007

Ken Crane's is a familiar brand in Southern California, a mini-chain that has provided the region's residents with televisions and components for more than six decades.

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