Randi Schmelzer

Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR looked back.

The week after Thanksgiving, newspapers across the country made space to call out the disappearance - now murder - of Emily Sander, an outgoing, well-liked, and ambitious freshman at Butler Community College in El Dorado, KS.

Company's volunteer and networking initiative benefits both employees and the community.

The week after Thanksgiving, newspapers across the country made space to call out the disappearance - now murder - of Emily Sander, an outgoing, well-liked, and ambitious freshman at Butler Community College in El Dorado, KS.

For client-agency relationships to thrive, planning ahead is key.

Connecting with an untapped audience is the ultimate form of marketing success. Such is the goal for Andy Cohen, cofounder and CEO of Caring.com.

There's nothing like a community pancake breakfast to raise money and goodwill for a nonprofit. But to stay competitive with changing demographics, nonprofits must keep up with changing outreach methods - beyond all-you-can-eat flapjacks.

LOS ANGELES: Simmons Bedding Company took a nontraditional approach to displaying its mattresses through a product-placement opportunity in the new Fox-Walden movie Mr. Magorium's Wonder Emporium.

LOS ANGELES: The Hallmark Channel hopes to promote its latest films and widen its target audience by encouraging viewers to participate with content online.

Ken Crane's is a familiar brand in Southern California, a mini-chain that has provided the region's residents with televisions and components for more than six decades.