PARIS: Publicis Groupe has acquired Flip Media, a Dubai, UAE-based digital agency network.
The network will be folded into Leo Burnett Worldwide but retain its brand.
Flip Media founders Martin Diessner and Dinesh Lalvani will continue at the agency as non-executive directors. Yousef Tugan will remain CEO and report to Raja Trad, CEO of Leo Burnett's Middle East-North Africa division.
Flip Media provides services for digital strategy, digital design and production, content delivery, and technology platforms. The agency was founded in 2003 and has more than 100 employees in the Middle East and India.