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Public Relations

Next Fifteen reports 4% organic revenue growth

Virgil Dickson April 24, 2012

LONDON: Next Fifteen posted 4% organic revenue growth during its six-month period that ended January 31. Revenues for the period totaled $73.1 million, compared to $65.8 million in the prior year period, an 11% improvement.

The Tao of PR: The eye of the beholder

Patrick Slevin, Hill+Knowlton Strategies April 23, 2012

I've learned over time that instead of trying to explain PR, I counter by asking "what do you think PR means?" The answers are predictably as different as the people, and they begin to reveal the Tao that is public relations

Sarah Palin: 'rage against the machine' [VIDEO]

Rose Gordon January 30, 2012

The Republican queen of off-the-wall sound bites came up with a new one this weekend as she threw her support behind presidential candidate Newt Gingrich.

Havas CEO makes case for CSR at NYSE

Rose Gordon January 19, 2012

David Jones, the CEO of Havas and Euro RSCG Worldwide, made the case for better behavior from corporations last night in New York.

People we'll miss

PRWeek Staff December 29, 2011

The PR and media businesses lost giants in 2011. Here are some trailblazers who passed on this year that we'll remember.

FMC shifts internal role of comms with new appointment

Rose Gordon December 29, 2011

PHILADELPHIA: FMC Corp. recently named Kenneth Gedaka its VP of corporate communications, shifting the reporting line for communications at the $3.1 billion chemical company.

TheraBiogen takes TheraMax Cold & Flu to Times Square

Virgil Dickson December 28, 2011

NEW YORK: TheraBiogen, maker of over-the-counter nasal sprays, is running a Times Square event this week as part of a larger campaign to ramp up sales for TheraMax Cold & Flu.

Allianz Life Insurance hires new external comms director

Rose Gordon December 28, 2011

MINNEAPOLIS, MN: Sara Thurin Rollin is now director of external communications for Allianz Life Insurance Company of North America where she is tasked with building the financial services company's reputation.

Technologies that will impact business in 2012

Luca Penati, Ogilvy PR Worldwide December 28, 2011

The approaching 2012 year will be transformative in terms of how new technologies will impact our lives.

The PR Week - December 22, 2011

December 22, 2011

Gideon Fidelzeid and Frank Washkuch discuss the AT&T and T-Mobile merger that never was, as well as Shift Communications' pick up of social media and PR duties for the McDonald's Advertising Cooperative, which represents restaurants in New England.

Media Survey 2011: Multiple sources

Rose Gordon November 01, 2011

A shifting media makeup has led to the death of the scoop, the simultaneous rise of punditry, and, in turn, a crop of new influencers, finds the 2011 PRWeek/Porter Novelli Media Content Survey.

Senior PR executive exits OfficeMax

Rose Gordon October 21, 2011

CHICAGO: Bill Bonner has left his position as senior director of external relations at OfficeMax.

PRSA's 'the man in red'

Rose Gordon October 17, 2011

Every good conference has its own meme. At the annual PRSA International Conference that meme is The Man in Red.

BAE Systems names Weber Shandwick AOR

Rose Gordon September 21, 2011

WASHINGTON: BAE Systems has formalized its longstanding relationship with Weber Shandwick by naming the agency its AOR after a competitive review that stretched over the last year.

PMK-BNC picks up three AOR accounts

Beth Krietsch September 07, 2011

LOS ANGELES: PMK-BNC, an entertainment communications agency, recently added three AOR accounts: IMDb, Beats by Dr. Dre, and The One Group.

The ROI Conundrum

Ruth Pestana, Hill & Knowlton June 20, 2011

A future path for PR measurement was charted on June 9 when nearly 200 delegates at the AMEC and IPR Measurement Summit in Lisbon, Portugal voted on the 2020 Measurement Agenda.

Defining excellence in Cannes

Dave Senay, Fleishman-Hillard June 15, 2011

The judges will have 819 entries in 25 categories to sift through. We're bound to see some amazing work.

The communications world awaits Cannes

Dave Senay, Fleishman-Hillard June 13, 2011

Next Wednesday, judging begins in the PR section of the Cannes Lions International Festival of Creativity.

Trio of traits will help new PR pros tell their story

John Doorley March 01, 2011

In the 1956 movie The Man In The Gray Flannel Suit, Gregory Peck returns a hero from World War II to a job that does not pay enough.

Salary Survey 2011: Recovery takes hold

Chris Daniels March 01, 2011

A better business environment has created optimism in the job market and the search for talent is on.

Is PR truly starting to take the lead in more integrated campaigns?

February 01, 2011

Matt Kirdahy, director of financial and corporate practices group at Middleberg Communications, and Mario Almonte, managing partner at Herman and Almonte PR, debate whether PR is taking the lead in integrated campaigns.

Facebook fails to use "Social Network" opportunity

PRWeek Editorial October 01, 2010

The Facebook movie The Social Network is opening in theaters today, and what better way to denote the occasion than to discuss the potential PR fallout of the film and how it characterizes Facebook CEO Mark Zuckerberg.

20/20 Vision

Doug Spong October 01, 2010

Two weeks ago, Carmichael Lynch Spong celebrated its 20th anniversary with 400 of our favorite staff, clients, alumni and friends of the firm. While mingling with guests that evening, the most common question was "What's changed the most over the past 20 years?"

Six years of coverage reveals a significantly different industry

Erica Iacono October 01, 2010

Last month marked my sixth anniversary at PRWeek. It's hard to believe that much time has passed.

Learning the lingo of the placement dance

Arthur Solomon September 10, 2010

Next to being hired, one of the most exciting moments in a rookie account executive's career is the first time an editor or producer says, "Sure, I'll use it." And one of the most disappointing is when the "hit" doesn't materialize.

What Don Draper can teach the PR industry

Erica Iacono July 26, 2010

Last night was the long-awaited season premiere of "Mad Men," AMC's critically acclaimed series about a 1960s advertising firm.

Are promoted tweets a good thing for PR professionals who use Twitter?

June 01, 2010

Ketchum Digital's Jonathan Kopp and Makovsky's David Rosen offer opposing views on whether promoted tweets are a good thing for PR professionals who use Twitter