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Public Relations

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.

Marcomms integrations put spotlight on PR

Lindsay Stein April 26, 2013

The increasingly popular move to combine marketing and communications departments into one unit at major corporations will benefit the PR industry as a whole, say experts.

PR is now a 24/7 industry, so should staffers be able to work from home?

April 25, 2013

Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.

Goodbye news, hello PR

Elinor Mills, Bateman Group April 24, 2013

I recently left journalism to work for a public relations firm, and I often get asked how I like PR. The short answer: is "I'm enjoying it." The longer answer is: "It's got its advantages and disadvantages, but overall I'm very satisfied and glad I made the jump."

Process vs. goals

Andrew Maraniss, McNeely Pigott & Fox Public Relations April 10, 2013

In Monday's post, I began a discussion of the public relations lessons I learned by observing Vanderbilt University football coach James Franklin's interaction with a group of freshman students.

Make business relationships before you need them

David Neff, Neff Associates February 15, 2013

Relationships are at the core of both good public relations and good business in general. We hear this time and time again, but do we practice what we preach?

The Super Bowl cycle creates marketing opportunities

John Maroon, Maroon PR February 08, 2013

With the game now behind us, brands, PR professionals, and advertising executives are scrambling to capitalize on our country's favorite sporting event.

10,000 hours to nowhere

Charlotte Sherry, Women in Leadership October 22, 2012

Most people are familiar with Malcolm Gladwell's "10,000 hour rule" from his well-known book Outliers: The Story of Success. It claims that the key to success is practicing a specific task for more than 10,000 hours.

PR's new frontiers

October 01, 2012

PRWeek highlights the global reach of comms and public relations by going one on one with agency leaders in the hottest emerging markets.

Clients and agencies have changed much in 50 years

Robert Leaf September 21, 2012

During the more than five decades I have been active in public relations, there have been a great number of changes, many highly significant. One of the most important has been in the area of client-consultancy relations.

Quote approval a hot topic, but a gray area, for PR pros, journalists

Brittaney Kiefer September 21, 2012

Quote approval is not an everyday practice among PR professionals, but many contend it is sometimes necessary to ensure accuracy by the media.

The three most important words in personal and professional relationships

Gil Bashe, Makovsky + Company September 12, 2012

The hubris of business leaders and politicians is comically commonplace. With issues of fidelity, performance, or promises forgotten, we almost expect leaders to fail us on their social charge.

Latin America sizzles

Chris Daniels September 01, 2012

Multinationals and agencies are setting their sights on the booming economies of countries including Brazil, Argentina, and Colombia, but care must be taken to maneuver through local marketplace challenges.

Do you think that the PR industry is a boys' club at executive levels?

September 01, 2012

PR is clearly male-dominated at the top levels and that will take time to change as talented women make their way toward the corner offices. Executives should embrace the growing number of women in top-level roles.

Global reach of effective PR is epitomized on these pages

Steve Barrett September 01, 2012

Just as with the PR industry in general, PRWeek is increasingly casting its net globally to bring you the most important and insightful content and analysis to help inform your work on a daily basis.

Does our reputation make us prunes?

Mike Hatcliffe, Ogilvy Public Relations August 29, 2012

One of the minor perks of working in our industry is that you can waste very valuable time trawling esoteric websites in the middle of a working day and convince yourself it is all part of the job as you keep your finger on the zeitgeist.

Brazil on the world stage: growing its PR market

Paulo Lima, Lagrant Communications August 15, 2012

With the World Cup in 2014 and the Olympic Games in 2016 accelerating investments and infrastructure building in Brazil, now, more than ever, the country needs to position itself on the world stage with an excellent PR campaign.

CDC hires PRR to evaluate Ogilvy cancer campaign

Virgil Dickson August 06, 2012

ATLANTA: The Centers for Disease Control and Prevention has hired PRR Incorporated to evaluate part of the agency's "Inside Knowledge: Get the Facts about Gynecologic Cancer" campaign, which is managed by Ogilvy PR.

CMO Q&A: Kurt Kane, Pizza Hut (extended)

Lindsay Stein August 01, 2012

Kurt Kane, CMO of Pizza Hut, talks to Lindsay Stein about how the fast-food giant is approaching public relations with a new outlook

Don't allow Cannes to simply become a distant memory

Jody Venturoni, Hill+Knowlton Strategies July 27, 2012

It's been a few weeks since the 2012 Cannes Lions Festival wrapped up. We'd be remiss if we didn't take a bit of time to more fully reflect on how public relations departments' and agencies' programs continue to fare each year at the festival awards program.

Making a small organization a household name

Andrea Hagelgans, Camino Public Relations July 26, 2012

As a public relations firm working mostly with small nonprofits, we're frequently asked by our clients how they can possibly generate significant and nuanced media narratives when there is so much competition for space.

PR's next act

Jeff Beringer, GolinHarris July 23, 2012

Real-time marketing hasn't simply created a new line of service for our firm. It's changed the way our teams operate everywhere we do business.

Are we living in the 'Mad Men' era of PR?

Joe Cohen, MWW July 20, 2012

As my Facebook, Twitter, and RSS feeds erupt with stories on how 'Mad Men' may set new records at the Primetime Emmys, it gives reason to pause and think about the show and the era it captures - the "Golden Age of Advertising."

CustomerWinHQ tailored to ease the task of monitoring

Tanya Lewis July 02, 2012

CustomerWinHQ is a cloud-based platform developed specifically for the PR and customer reference industries.

Mayor's Doughnut Day sugar slip-up

Frank Washkuch July 01, 2012

Large quantities of soda are bad; doughnuts are OK. Unfortunately, that's the message New York Mayor Michael Bloomberg sent with the city's latest proposal to tackle obesity.

Habits: Susan Blond, President, Susan Blond Inc.

July 01, 2012

This business is about relationships as much as it is results.

Latest programs elevating PR are best use of time, resources

July 01, 2012

It is fairly well documented that PRWeek was not particularly impressed with the PRSA's initiative at the end of last year and the start of 2012 to define, or redefine, PR.

Is it cost effective for large firms to apply for small clients' business?

July 01, 2012

Large agencies certainly can and should take on small clients, especially in the tech space, since today's unknown startup is tomorrow's Pinterest. Yet they should only do so if they can satisfy that client and give it enough attention.

Jon Iwata is a PR influencer who everyone can aspire to follow

Steve Barrett July 01, 2012

Power can be an ephemeral thing and the task of choosing the 50 communicators who wield the most of this elusive quality for our ann-ual Power List is one that inevitably leads to intense debate inside and outside of PRWeek Towers.