Public Apology

Brands in need of a comeback in 2012

PRWeek Staff December 29, 2011

Brands that have been left for dead sometimes stage dramatic comebacks - or sometimes they fade, or explode, into oblivion. Here are five companies we believe must stage a comeback in 2012.

British Airways' ticket to criticism

July 01, 2010

British Airways recently included an image of a fake boarding pass for Osama Bin Laden in an issue of LHR News, its employee magazine for London's Heathrow Airport. The image was in reference to an article about the airline's new boarding pass system for mobile phones - and it caught global media attention.

Politicians must learn how to use social media

Bob Sommer May 07, 2010

For elected officials, social media can't entirely replace meetings, phone conversations, and news releases, but it does unleash a new digital intimacy that previously didn't exist between elected officials and their constituents.

Apologies without action ring false

Robert Tappan April 09, 2010

I don't know about you, but I'm currently suffering from what can only be described as "Apology Fatigue."

Tiger, Toyota, and David Patterson

Torod Neptune February 19, 2010

Every so often events come along that make those of us who make a living predicting, analyzing, and helping others determine how to learn from similar lessons, take notice.

Tiger Woods addresses media, doesn't take questions

Kimberly Maul February 19, 2010

Disgraced golfer Tiger Woods read a statement in front of a crowd of pre-selected media, family, and friends this morning, apologizing for his "irresponsible and selfish behavior."