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PSAs

VA to work with Ad Council on integrated campaign

Virgil Dickson May 08, 2012

WASHINGTON: The Department of Veterans Affairs plans to enter into a sole-source contract with the Advertising Council to help develop a campaign to reach veterans.

Spanish PSAs perform on par with English counterparts

Danielle Drolet February 10, 2012

NEW YORK: Spanish-language PSA campaigns perform nearly as well as English-language efforts, despite Hispanic-focused media outlets being underserved with PSAs, according to a study from WestGlen Communications.

Transportation Department plans public safety initiative

Virgil Dickson December 12, 2011

WASHINGTON: The National Highway Traffic Safety Administration said it will negotiate a two-year contract with three one-year options with the Ad Council for media services for a yet-to-be-created public service campaign.

Ad Council, US health agency debut "Conoce las Preguntas"

Danielle Drolet May 26, 2011

ROCKVILLE, MD: The Ad Council and the US Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ) have launched a multimedia Spanish-language campaign to encourage Hispanics to talk with their doctors and be informed.

MTV helps roll out annual 'GYT' campaign for STD Awareness Month

Matthew Schwartz April 01, 2011

NEW YORK: MTV and the Kaiser Family Foundation have partnered to support its ongoing "GYT" campaign, a public information push to encourage youngsters to get tested for STDs.

UN looks to Angelina Jolie for Pakistan flood effort

Jason Shuffler September 10, 2010

The United Nations is hitting up the star power of movie actress Angelina Jolie to raise money for the victims of the recent Pakistan floods.

Smokey Bear launches campaign around July 4th

Kimberly Maul July 02, 2010

WASHINGTON: A new phase of the "Get Your Smokey On" campaign is launching over July 4 weekend, educating consumers about Smokey Bear's messages of being responsible with backyard fires and barbecues.

Dr. Oz takes center stage for men's health campaign

Chris Daniels June 15, 2010

ROCKVILLE, MD: Dr. Mehmet Oz is driving the PR element of a PSA campaign from the Agency for Healthcare Research and Quality (AHRQ), in partnership with Ad Council, that aims to get more men to take preventative medical tests.

American Lung Association targets younger demographic with new campaign

Chris Daniels May 13, 2010

WASHINGTON: The American Lung Association has launched its first nationwide PSA brand campaign in more than a decade, aimed at engaging a younger demographic online.

Suicide prevention campaign connects teens through Web site

Kimberly Maul April 05, 2010

ROCKVILLE, MD: The Ad Council launched a suicide prevention PSA campaign aimed at teenagers ages 13 to 17, providing online resources and support.

Patty Duke promotes Medicare

Kimberly Maul March 24, 2010

The cast of The Patty Duke Show reunited to film a PSA that promotes online Medicare applications.

PR should take leading role in PSAs

March 19, 2010

A recent study from Northwestern University's Kellogg School of Management found some anti-binge drinking PSAs have the opposite effect on their viewers.

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.

Trio of groups unite to boost arthritis awareness

Kimberly Maul February 04, 2010

WASHINGTON: A coalition led by the Arthritis Foundation launched a three-year, national public awareness campaign to help Americans understand the joint disease and its most common form, osteoarthritis.

WestGlen to offer free PSAs

Erica Morris January 20, 2010

NEW YORK: A WestGlen Communications campaign is offering nonprofits a chance to air public service announcements (PSA) via satellite feed, free of charge.

HHS to reveal new H1N1 PSA during college bowl

Rose Gordon December 31, 2009

The US Dept. of Health and Human Services plans to reveal a new H1NI flu vaccination PSA this week. Secretary Kathleen Sebelius, along with members of the CDC, will announce the new effort at a press conference today, December 31, at noon.

ONE uses celebs and social media to target young adults

Kimberly Maul December 01, 2009

WASHINGTON: ONE, a global advocacy organization, launched its first national campaign targeting young people with "Coming Together as ONE," a celebrity-filled PSA about fighting extreme poverty and preventable disease.

Ad Council site launched at PSA Awards

Erica Morris November 19, 2009

Last night's Ad Council PSA Awards at the Waldorf Astoria was filled with leaders from the media, marketing, and advertising world.

Veterans Day PSAs target Iraq and Afghanistan vets

Kimberly Maul November 11, 2009

NEW YORK: Iraq and Afghanistan Veterans of America (IAVA) launched the second year of its Veterans Day PSA campaign with the Ad Council, focusing on a new message and more interaction.

American Heart Association promotes Hands-Only CPR

Kimberly Maul October 29, 2009

DALLAS: The American Heart Association and the Ad Council launched PSAs around the AHA's Hands-Only CPR campaign this week, encouraging the public to try this recently-approved form of CPR, without mouth-to-mouth.

AUA Foundation partners with NFL for prostate awareness

Jaimy Lee October 22, 2009

LINTHICUM, MD: The American Urological Association (AUA) Foundation is working with the Zeno Group on its 'Know Your Stats' campaign, an ongoing prostate cancer awareness initiative.

American Diabetes Association partners with Ad Council on PSAs

Kimberly Maul October 01, 2009

NEW YORK: The American Diabetes Association (ADA) partnered with the Ad Council for PSAs highlighting the seriousness of diabetes and complications of the disease, including heart attack and stroke.

Ford, AT&T tackle safe mobile use

Chris Daniels September 30, 2009

DEARBORN, MI: Ford educated various stakeholders about the safety of hands-free mobile use while driving in the lead up to the federal Distracted Driving Summit that took place earlier this week.

American Lung Association brings PSAs back for Christmas Seals

Tonya Garcia September 21, 2009

WASHINGTON: The American Lung Association has included PSAs in this year's Christmas Seals campaign for the first time since 1996 in order to raise visibility and stop falling revenue numbers.