Keeping pace with the fast-moving world of social media innovation is one of the biggest challenges facing PR professionals today. By the time most in-person events are dreamed up, the agendas set, and the speakers recruited, a new social media application is just emerging. The PR industry is expected to instantly grasp the potential of these new tools and execute effective programs, and the demand for more immediate and credible sources of insight and inspiration for applying social media in the real world is increasing exponentially.

The PRWeek Lab is a fully interactive experience, with Q&A throughout, as well as polling of all participants on the quality of the content and the future of social media.

Our first PRWeek Lab event took place on June 2-3, 2010. It provided a two-day, online resource for PR professionals on the latest trends, tools, strategies, thought leadership, and case studies in the area of social media. The online platform included live webcast sessions, keynote speakers, and exhibitor booth environments for follow-up questions, live chats, and to download materials.