What is the PRWeek Lab?

A new, online-only resource for PR professionals where thought leadership meets exhibition.
The PRWeek Lab is an online resource for PR professionals on the latest trends, tools, strategies, thought leadership, and case studies in the area of social media—all without leaving your office. The online platform includes webcast sessions on demand, keynote speakers, and exhibitor booth environments for material downloads and more.

Why is this important?

All PR pros need to remain current with industry trends, especially in the area of social media.
This entirely virtual event, now available on demand, will provide the top resources in this subject area. The virtual exhibitor floor features all the benefits of a live trade show—without the hassle of having to travel. Visitors have the opportunity to view educational webcasts. Attendees are also able to move freely throughout the environment, visiting exhibitor booths to speak with top PR experts, as well as network with peers.

Who can benefit from this?

—Communications and marketing executives
—CEOs and CMOs
—PR agency leads
—Government agency leaders
—Marketing and advertising agency heads
—Nonprofit PR executives
—Business and communications students