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The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

Does it apply to me? How to improve messaging in healthcare communications

Olga Fleming, Cohn & Wolfe May 15, 2013

Message development is a science and an art.

Understanding the 'who' in healthcare communications

Olga Fleming, Cohn & Wolfe May 13, 2013

Understanding the "who" in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the "who" really is.

Hourly rates: time-sheeting or time-cheating?

Richard Grove, Ink May 06, 2013

It's no secret that recessions are hard on public relations budgets, which in turn is bad for the hundreds of PR firms in receipt of the shrinking largeness of those budgets.

What else is new in social media?

Hilary JM Topper, HJMT Public Relations May 03, 2013

We all hear about the new things going on with Facebook and Twitter, but often we don't hear much about the newer sites out there.

What's new in photo social sharing

Hilary JM Topper, HJMT Public Relations May 01, 2013

Instagram is one of the largest, fastest-growing photo-sharing sites with more than 90 million active monthly users and 40 million photos shared a day.

What's new in video social networking sites

Hilary JM Topper, HJMT Public Relations April 29, 2013

With more than 1 billion unique visitors to YouTube each month, there is no denying that videos should be part of your marketing mix.

Five myths about PR

Elinor Mills, Bateman Group April 26, 2013

There's an "us" versus "them" mentality in newsrooms that casts reporters as noble warriors in the battle for the truth and PR people as the minions of corporate clients who conflate news with marketing.

Goodbye news, hello PR

Elinor Mills, Bateman Group April 24, 2013

I recently left journalism to work for a public relations firm, and I often get asked how I like PR. The short answer: is "I'm enjoying it." The longer answer is: "It's got its advantages and disadvantages, but overall I'm very satisfied and glad I made the jump."

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The Cycle

Yahoo promises not to 'screw up' Tumblr

Brittaney Kiefer May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.

The real leadership lessons of Dan Edelman

Julia Hood January 15, 2013

The agency he built was his most important client.

Big Data comes with Big Responsibility

Steve Barrett May 17, 2013

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.