PRWeek Insider

Reversing the Times Square effect

Liz Kaplow, Kaplow May 18, 2012

I love to sit across the table from someone and just talk.

The power of CSR in building consumer relationships

Liz Kaplow, Kaplow May 16, 2012

Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates.

Bringing humanity back in a technology-driven world

Liz Kaplow, Kaplow May 14, 2012

Last month, I sat on a panel with several other practitioners to discuss how the role of PR has evolved in recent years.

Brand journalism: everyone has a story

Thomas Hynes, PR Newswire May 11, 2012

At first blush, the words "brand journalism" might seem like a contradiction of terms.

How to write a blog post people will read

Thomas Hynes, PR Newswire May 09, 2012

For better or worse, catching people's attention is probably the most crucial component to a successful blog post.

How to speak blogger

Thomas Hynes, PR Newswire May 07, 2012

There's a tendency to treat bloggers as this mysterious group of online publishers. There's a tendency to treat them as a different species of media. Resist this tendency! Bloggers, like you and me, are just people.

Is a worldwide social media program possible?

Leslie Campisi, Hotwire May 04, 2012

It's now a bit of conventional wisdom that one of the keys to a successful social media engagement - or PR engagement, for that matter - is to assure that the content is localized for its audience.

Social media compliance, community management innovation

Leslie Campisi, Hotwire May 02, 2012

I think the next frontier for social media engagement involves scaling up without messing up.

The rise and fall of influence metrics

Leslie Campisi, Hotwire PR April 30, 2012

The Klout backlash was inevitable - and, if I'm being honest, enjoyable.

Too many ad execs think like Don Draper about PR

Patrick Slevin, Hill+Knowlton Strategies April 27, 2012

In today's fractured and explosive media age, public relations has surpassed advertising as the integrated communications and strategic counselor to clients, and Mad Men's Don Draper doesn't like it.

Each week, PRWeekus.com will feature a guest blogger on its Insider blog.