PRWeek Insider

SOPA protests show commitment to fighting censorship

Emmanuel Tchividjian, Ruder Finn February 03, 2012

The Stop Online Piracy Act introduced by US Rep. Lamar Smith provoked strong opposition from the public, the blogosphere, and from Web content providers such as Wikipedia and Google.

Character defines the crisis response

Emmanuel Tchividjian, Ruder Finn February 01, 2012

On January 13, the Costa Concordia, a 144,000-ton, $600 million cruise ship with 4,200 passengers and crew members hit some rocks off the coast of the Italian island of Giglio and capsized.

Negative ads the norm, but not necessary

Emmanuel Tchividjian, Ruder Finn January 30, 2012

With the presidential election process in full swing, the public is subject to a great number of negative ad campaigns.

How corporate PR can undermine trust

Lev Janashvili, IR Maven January 27, 2012

Arguably, the PR industry is generally getting better at conveying the right messages to the right audiences at the right time.

Defining PR's CSR roadmap

Lev Janashvili, IR Maven January 25, 2012

Many of us advise clients on matters of corporate social responsibility.

Lack of trust will force PR to rethink its methods

Lev Janashvili, IR Maven January 23, 2012

We enter 2012 with the world around us mired in a crisis of trust.

Internal communications boost marketing ROI

Christine Barney, rbb Public Relations January 20, 2012

Using internal communications as an extension of marketing brings additional ROI to your bottom line.

Love the one you're with

Christine Barney, rbb Public Relations January 18, 2012

We know we are more likely to reap returns from someone who already does business with us than with a new prospect.

Winning awards is more than just an ego trip

Christine Barney, rbb Public Relations January 16, 2012

Every year, we face the frenzy of industry award season, scurrying to get our applications in order.

Content is a connection with the social consumer

Aedhmar Hynes, Text 100 January 13, 2012

Every company is a media company. It's a phrase we've heard time and time again since Tom Foremski penned it.

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The Cycle

Bud Light takes a crack at classy with 'Platinum' beer

Lindsay Stein February 03, 2012

Anheuser-Busch has launched a new Bud Light product called Platinum, which is meant to be a more upscale option for light-beer drinkers.

Komen forgot who it works for

Julia Hood February 03, 2012

If it hopes to recover, Komen must reconnect with its community

Comms to play big part in Facebook post-IPO growth

Steve Barrett February 03, 2012

Facebook dominated the news this week as it released its IPO filing with a view to raising $5 billion, which would value the social network at something in the region of $100 billion.

GOP frontrunner Romney aims for Obama

Virgil Dickson February 01, 2012

In a message to supporters following his victory in Florida on Tuesday, Mitt Romney said he intends to hold President Barack Obama to a statement he made three years ago.