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Five reasons not to own a PR agency

Scott Signore, Matter Communications June 17, 2013

Lately I've been reflecting on the experience of having founded and managed a PR firm. I've thought about the early decision to go in this direction, but also the challenges along the way. I thought, too, about reasons why owning a PR agency may not make the most sense for others.

The client is always right, except when it's not

Richard Grove, Ink June 12, 2013

For more than 40 years, I've had drummed into my head and tried my darndest to believe and follow the No. 1 "truism" in PR and advertising: "the client is always right."

Is PR 3.0 a Trojan Horse?

Richard Grove, Ink June 10, 2013

There's nothing like a great story on CNBC, or in The Wall Street Journal, or even the local small-town gazette, to bring a smile to the CEO's face. Now that's worth charging for.

Game on

Dan Ward, Curley & Pynn Public Relations Management June 07, 2013

We always ask four questions when we're developing communication strategy: Who do we want to reach? What do they already know about us? What do we want them to know? What do we want them to do?

The value of old-school communications

Dan Ward, Curley & Pynn Public Relations Management June 05, 2013

I wrote previously about "old school" communication, and realize I probably sounded like a curmudgeon who misses the days of the manual typewriter and smoke-filled newsrooms. Nothing could be further from the truth.

Latest does not always equal greatest

Dan Ward, Curley & Pynn Public Relations Management June 03, 2013

I recently had an issue with a job applicant whose email I overlooked and deleted without reading.

Adapting to the iGen Generation

Stefan Pollack, The Pollack PR Marketing Group May 31, 2013

iGen, the new consumer that came of age in 2012, landed in a marketplace environment where the online world and real world are inescapably connected.

Say hello to The Next Generation: iGen

Stefan Pollack, The Pollack PR Marketing Group May 29, 2013

More than half the world's population is under 30. That means 50% of the world's population was born after the year 1982.

Let's bring old school PR flavor back

Chris Blake, Burson-Marsteller May 24, 2013

Communication exchanges between PR professionals and journalists can often times feel rushed. I worry that some of my fellow Generation Y PR professionals do not value face-to-face meetings with journalists.

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.

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The Cycle

NY federal prosecutor's comms officer to join SVC

Brittaney Kiefer June 13, 2013

Ellen Davis, the top public affairs executive for US federal prosecutors in New York, is joining Sard Verbinnen & Co., the firm that represents a $15 billion hedge fund under investigation by Davis' employer.

The real leadership lessons of Dan Edelman

Julia Hood January 15, 2013

The agency he built was his most important client.

Find your inner PESO at the PRWeek Conference

Steve Barrett June 14, 2013

Last week I noted how much of the content on the official program at Cannes will focus on content and the owned, shared, and earned part of the PESO media mix that is increasingly dominating modern marketing.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.