PRWeek Insider

Let's bring old school PR flavor back

Chris Blake, Burson-Marsteller May 24, 2013

Communication exchanges between PR professionals and journalists can often times feel rushed. I worry that some of my fellow Generation Y PR professionals do not value face-to-face meetings with journalists.

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

Does it apply to me? How to improve messaging in healthcare communications

Olga Fleming, Cohn & Wolfe May 15, 2013

Message development is a science and an art.

Understanding the 'who' in healthcare communications

Olga Fleming, Cohn & Wolfe May 13, 2013

Understanding the "who" in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the "who" really is.

Hourly rates: time-sheeting or time-cheating?

Richard Grove, Ink May 06, 2013

It's no secret that recessions are hard on public relations budgets, which in turn is bad for the hundreds of PR firms in receipt of the shrinking largeness of those budgets.

What else is new in social media?

Hilary JM Topper, HJMT Public Relations May 03, 2013

We all hear about the new things going on with Facebook and Twitter, but often we don't hear much about the newer sites out there.

What's new in photo social sharing

Hilary JM Topper, HJMT Public Relations May 01, 2013

Instagram is one of the largest, fastest-growing photo-sharing sites with more than 90 million active monthly users and 40 million photos shared a day.

What's new in video social networking sites

Hilary JM Topper, HJMT Public Relations April 29, 2013

With more than 1 billion unique visitors to YouTube each month, there is no denying that videos should be part of your marketing mix.

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The Cycle

P&G CEO steps down amid investor criticism

Lindsay Stein May 24, 2013

Procter & Gamble chairman and CEO Bob McDonald has stepped down from his role after pressure from activist investor Bill Ackman, among other critics.

The real leadership lessons of Dan Edelman

Julia Hood January 15, 2013

The agency he built was his most important client.

Walmart job an offer H+K's Bartlett couldn't refuse

Steve Barrett May 23, 2013

Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.