Valuable to whom?

Robert Chandler, Chandler Chicco Companies February 08, 2012

It is a central tenet of healthcare reform - repeated so often it has become a kind of mantra - that our healthcare system must stop paying for procedures and begin paying for results.
 

Learn your lessons well

Robert Chandler, Chandler Chicco Companies February 06, 2012

Affordable, quality care is the primary goal of President Barack Obama's healthcare reform.
 

SOPA protests show commitment to fighting censorship

Emmanuel Tchividjian, Ruder Finn February 03, 2012

The Stop Online Piracy Act introduced by US Rep. Lamar Smith provoked strong opposition from the public, the blogosphere, and from Web content providers such as Wikipedia and Google.
 

Character defines the crisis response

Emmanuel Tchividjian, Ruder Finn February 01, 2012

On January 13, the Costa Concordia, a 144,000-ton, $600 million cruise ship with 4,200 passengers and crew members hit some rocks off the coast of the Italian island of Giglio and capsized.
 

Negative ads the norm, but not necessary

Emmanuel Tchividjian, Ruder Finn January 30, 2012

With the presidential election process in full swing, the public is subject to a great number of negative ad campaigns.
 

How corporate PR can undermine trust

Lev Janashvili, IR Maven January 27, 2012

Arguably, the PR industry is generally getting better at conveying the right messages to the right audiences at the right time.
 

Defining PR's CSR roadmap

Lev Janashvili, IR Maven January 25, 2012

Many of us advise clients on matters of corporate social responsibility.
 

Lack of trust will force PR to rethink its methods

Lev Janashvili, IR Maven January 23, 2012

We enter 2012 with the world around us mired in a crisis of trust.
 

Internal communications boost marketing ROI

Christine Barney, rbb Public Relations January 20, 2012

Using internal communications as an extension of marketing brings additional ROI to your bottom line.
 

Love the one you're with

Christine Barney, rbb Public Relations January 18, 2012

We know we are more likely to reap returns from someone who already does business with us than with a new prospect.
 

Winning awards is more than just an ego trip

Christine Barney, rbb Public Relations January 16, 2012

Every year, we face the frenzy of industry award season, scurrying to get our applications in order.
 

Content is a connection with the social consumer

Aedhmar Hynes, Text 100 January 13, 2012

Every company is a media company. It's a phrase we've heard time and time again since Tom Foremski penned it.
 

Community management holds social business in tact

Aedhmar Hynes, Text 100 January 11, 2012

As the realm of social business evolves and catches on with brands large and small, we've seen a number of new job functions come up - most notably, the role of the community manager.
 

The spokesperson evolution: executives to experts

Aedhmar Hynes, Text 100 January 09, 2012

Companies have historically relied on small groups of executives to get their messages out.
 

Myth 3: Ignorance is bliss

Erin Allsman, Brownstein Group January 06, 2012

For my final myth of the week, I'd like to reveal that PR professionals are not clairvoyant.
 

Myth 2: All ROI is tangible

Erin Allsman, Brownstein Group January 04, 2012

Time and again we hear about challenges many of us face laboring to demonstrate a quantitative, dollar-out dollar-in ROI on social media in a business-to-business, long sales cycle environment.
 

Debunking the location myth: New York or bust

Erin Allsman, Brownstein Group January 01, 2012

As PR professionals we're keeping pace with advancements, yet we seem unable to escape certain antiquated notions that linger from days past.
 

Achieving excellence in a large organization

Lawrence Lokman, Lokman Strategic Communications December 22, 2011

The communications chief needs to systematically identify, enlist, and maintain multiple leadership constituencies who feel vested in the program and are identified with its success.
 

Champion your creative team for inspired results

December 21, 2011

Chief communications officers face a tough challenge in building breakthrough programs in large organizations. Bureaucracies eschew risk, which often results in watered-down creative.
 

Navigating big organizations, without going bust

Lawrence Lokman, Lokman Strategic Communications December 19, 2011

Stepping into a chief communications job at a major corporation, government, or nonprofit institution poses a unique set of challenges to any executive who wants to create a sustainable, high-impact program in which communications are respected, understood, and accorded priority.
 

Leaders must 'walk the talk,' manage differently, and communicate

Shelley Bird, Cardinal Health December 16, 2011

This week, we've explored how healthcare services giant Cardinal Health is overcoming the stigma of failure to move its business and employees toward an atmosphere more conducive to risk-taking.
 

Shift from 'binary thinking' to 'beta thinking'

Shelley Bird, Cardinal Health December 14, 2011

Cardinal Health's second lesson was to shift from "binary thinking" to "beta thinking."
 

Innovation at work: remove the stigma from failure

Shelley Bird, Cardinal Health December 12, 2011

Throughout my career across several continents and industries, one business edict has been clear: failure is not an option.
 

Prepare clients for an equity event

Jeannette Bitz, Engage PR December 09, 2011

'Tis the season for experts from seemingly every sector to look into their crystal balls and reveal their "predictions" for the upcoming year.
 

Moving clients from tactical to strategic is a two-way street

Jeannette Bitz, Engage PR December 07, 2011

It's easy to complain about clients that seem firmly set in tactical mode.
 

Key factors to consider when evaluating a potential client

Jeannette Bitz, Engage PR December 05, 2011

As the owner of an independent PR agency, one of my most important challenges is evaluating potential clients.
 

Corporate brands must add value to society

Robert Schooling, APCO Worldwide December 02, 2011

Why, when given the ability of companies to adapt quickly to technological change, would corporate brands be out of step?
 

It's time for corporate brands to step up

Robert Schooling, APCO Worldwide November 30, 2011

Corporate brands need to step up. Now is the time to rethink your corporate brand in light of new expectations.
 

Brand comms strategies must evolve with technology

Robert Schooling, APCO Worldwide November 28, 2011

Let's talk about brands for a minute. I think this may be an area where semantics have overtaken common sense.
 

Marketing to Muslims: The results speak for themselves

Lisa Mabe, Hewar Social Communications November 23, 2011

With all this talk of the "new" opportunity to reach Muslim consumers, let's explore a timely example of a brand and retailer doing just that.
 

Should my brand reach out to Muslim consumers?

Lisa Mabe, Hewar Social Communications November 22, 2011

Does your brand want to be inclusive of more consumer groups and increase sales?
 

A new multicultural opportunity emerges

Lisa Mabe, Hewar Social Communications November 21, 2011

Muslim consumers are ignored altogether by most companies in America.
 

PR is the highest form of flattery

Adrianna Giuliani, Devries PR November 18, 2011

Social media is the best friend of public relations.
 

The new face of 'PR girls'

Adrianna Giuliani, Devries PR November 16, 2011

I think it's time young women in PR get a rebrand of their own, one that reflects what it takes to be successful in our business today versus an outdated cliché.
 

There is an "I" in integration

Adrianna Giuliani, Devries PR November 14, 2011

This post is dedicated to anyone who has ever rebelled against power dotting.
 

When things are slow, speed up

Bretton Holmes, Holmes World Media November 11, 2011

I know it's counterintuitive, but the fact is that most businesses land their axe on the one thing they should protect in slow times: their image by way of their marketing.
 

Why the 'TRUST factor' must be included in your outreach

Bretton Holmes, Holmes World Media November 09, 2011

It never fails. Every time I meet with a group of "experts," I always ask, "How many of you are experts in what you do?"
 

Social media doesn't mean you get a ticket to the party

Bretton Holmes, Holmes World Media November 07, 2011

Social media. Everyone is doing it, but not everyone is doing it effectively.
 

What communicators can learn from Occupy Wall Street

Ryan Barr, IGB Group November 04, 2011

As Occupy Wall Street enters its eighth week, there are many takeaways that we can glean from the movement - regardless of your feelings about it.
 

Social media: One size does not fit all

Ryan Barr, IGB Group November 02, 2011

When it comes to corporate social media programs, I have heard it all.
 

Employee communications key to unlocking value in CSR programs

Ryan Barr, IGB Group October 31, 2011

Corporate social responsibility is by no means a new concept. It was debated back in the mid 1700s when Adam Smith authored The Wealth of Nations.
 

Excellence in PR is raceless

Wynona Redmond, National Black Public Relations Society October 28, 2011

In the aftermath of the election of President Barack Obama, much was said about a potentially post-racial society. Are we really post racial?
 

A network adds to your net worth

Wynona Redmond, National Black Public Relations Society October 26, 2011

At the National Black Public Relations Society, we know that the true value of our organization is in our network.
 

Networking is a PR mandate, especially now

Wynona Redmond, National Black Public Relations Society October 24, 2011

Just because America is in a recession doesn't mean I have to be in one. I've heard this theme echoed repeatedly from podiums across the country.
 

The time for PR to adapt is now

Jim Weiss, WCG October 21, 2011

It's easy to imagine the sales force for classified ads in 2005 as being too blinded by success to reinvent themselves. Our challenge in PR is to avoid the same mistake.
 

Variety of talents needed for changing media world

Jim Weiss, WCG October 19, 2011

PR firms need to keep pace with the fast-changing economic and media environment by hiring a variety of talents, grounding strategy and recommendations in analytics and research, measuring results, and adjusting those strategies.
 

Agencies must 'adapt or die' to stay relevant

Jim Weiss, WCG October 17, 2011

Early in the Brad Pitt movie Moneyball, his character Billy Beane says prophetically to one of his colleagues, "Adapt or die."
 

Community relations and multiethnic communities

Megan Smith, Brownstone PR October 14, 2011

With an ever-evolving media sphere, connecting with minority communities requires a mash up of traditional media, social media, and digital media.
 

Multiethnic communities and mobile marketing

Megan Smith, Brownstone PR October 12, 2011

According to the Pew Hispanic Center, 85% of native-born Latinos older than 16 years of age use the Internet, and 78% of native-born Latinos ages 25 to 34 who have Internet access use social networking sites such as Twitter, YouTube, and Facebook.
 

Marketing to a multiethnic audience

Megan Smith, Brownstone PR October 10, 2011

Appealing to a multiethnic community takes more than simply printing brochures in different languages or hiring a bilingual salesperson.
 

There's no reason the next big innovation can't come from PR

Miles Nadal, MDC Partners October 07, 2011

What happens when you pull money and brainpower together?
 

Stars aren't born; they're built

Miles Nadal, MDC Partners October 05, 2011

This new perception of the PR industry, and the resulting dollars flowing into it, has translated into an unprecedented groundswell of talent.
 

Move over advertising - let's talk PR

Miles Nadal, MDC Partners October 03, 2011

Those in the marketing and communications fields can feel it. How we perceive and define PR is changing drastically.
 

Reciprocal altruism is imperative to building customer advocacy

Michael Brito, Edelman Digital September 30, 2011

We as marketers need to change the way we think. For too long, we have inundated the community with one-way marketing messages.
 

Content marketing is being proactive and reactive at the same time

Michael Brito, Edelman Digital September 28, 2011

There are two types of content creation: proactive and reactive.
 

Content marketing tips for PR pros

Michael Brito, Edelman Digital September 26, 2011

I work for the largest public relations firms in the world and know nothing about public relations.
 

Get comfortable being uncomfortable

Brad Buyce, Coyne PR September 23, 2011

Across all industries, companies or specialty areas, PR is a creative endeavor.
 

The endless well of creative inspiration

Brad Buyce, Coyne PR September 21, 2011

"We're looking for big ideas." I would guess I've heard that phrase from clients and colleagues 1,500 times over the last 20 years.
 

One more lesson from big brother

Brad Buyce, CoynePR September 19, 2011

As a younger sibling, I always struggled to equal my big brother - to run faster, win the driveway game of H.O.R.S.E. or bring home a better report card.
 

PR goes on long after the show is over

Alexis Rodriguez, Bobbi Brown Cosmetics September 16, 2011

I have chronicled what goes into putting on a show as an in-house fashion publicist and sponsoring a show as a beauty publicist, but what happens when the lights go down and the shows are over?
 

The beauty of Fashion Week

Alexis Rodriguez, Bobbi Brown Cosmetics September 14, 2011

As much as I loved Fashion Week as a fashion publicist, I love it even more as a beauty publicist with new responsibilities that are equally as challenging and exciting as those on the fashion side.
 

Fashion's fabulous fortnight flies by in 15 minutes

Alexis Rodriguez, Bobbi Brown Cosmetics September 12, 2011

These two weeks are the most stressful of a fashion publicist's life.
 

Going to the few who fuel the many

Cassie Hughes, Grow Marketing September 09, 2011

While PR professionals work with the media every day to keep clients' brands top of mind, the opportunity also exists to tap into everyday consumers and influential thought leaders to spread the word about events, new products, and brand movements.
 

The keys to an effective pop-up campaign

Cassie Hughes, Grow Marketing September 07, 2011

The holidays are around the corner, and brands will be competing harder than ever to win their share of press coverage and consumer wallets.
 

PR can make or break your event

Cassie Hughes, Grow Marketing September 05, 2011

We've all seen it happen. The PR machine either blows the event out of the water or becomes a detriment to the experience.
 

Curiosity doesn't always kill the cat

Paul Turner, Hill & Knowlton September 02, 2011

I love to watch "Jeopardy." I remember my grandparents watching it together almost every evening, competing against each other and the onscreen contestants from their recliners.
 

The inside story is of utmost importance

Paul Turner, Hill & Knowlton August 31, 2011

Under the intense pressure of today's economic climate, many executives want to focus all of their time on the story they are telling to investors or customers.
 

How to deal with data overload

Paul Turner, Hill & Knowlton August 29, 2011

I always thought I'd be immune, but I can now admit to feeling the symptoms of information overload.
 

Stop praying and start analyzing

Martin Jones, March Communications August 26, 2011

There's an old industry saying that PR is "prayed for, not paid for."
 

Monitoring the role of monitoring

Martin Jones, March Communications August 24, 2011

Let me begin by noting this caveat: we use a variety of both paid and free monitoring tools at March.
 

Demystifying analytics

Martin Jones, March Communications August 22, 2011

It's high time that communications - as an industry - takes the mystery out of analytics.
 

Free advice with long-term value

Jeff Graubard, The Graubard Group August 19, 2011

What is the best advice you put into practice?
 

Hiring young employees

Jeff Graubard, The Graubard Group August 17, 2011

If you want me to tune out, start a sentence with "Kids today..."
 

Courtesy is a stepping stone to good business

Jeff Graubard, The Graubard Group August 15, 2011

I recently heard an interview with actor Bill Murray in which he said that courtesy is one of the most important things we could teach our children. How about our colleagues?
 

The catalyst for creativity

Patrice Tanaka, CRT/tanaka August 12, 2011

In studying business innovation and success, it appears that collaboration is the key to producing breakthrough creativity.
 

Community building is part of PR's portfolio

Patrice Tanaka, CRT/tanaka August 10, 2011

An important byproduct of great collaboration is the creation of thriving communities.
 

Collaboration is the key to survival and success

Patrice Tanaka, CRT/tanaka August 08, 2011

That a group of 535 elected officials ended up jeopardizing our economy and future because of their failure to work together is unacceptable and unconscionable.
 

A case for retainer fees

Jessica Sharp, Maven Communications August 05, 2011

When clients look to cut marketing costs, they often ask their agency to move from a monthly retainer to hourly or per-project billing, but this method is not one-size-fits-all.
 

Why measurement should be part of the proposal process

Jessica Sharp, Maven Communications August 03, 2011

Most people think that evaluation is something that happens at the completion of a campaign. In fact, it should happen throughout.
 

How much detail is too much in a proposal?

Jessica Sharp, Maven Communications August 01, 2011

We've been doing a lot of proposal writing lately, and that has generated internal conversation about how much information we should be sharing in a proposal.
 

Perfecting the art of doing nothing

Kim Hunter, Lagrant Communications July 29, 2011

When was the last time you did nothing?
 

Multicultural tourism is a little...different

Kim Hunter, Lagrant Communications July 27, 2011

The African-American and Hispanic markets are among the fastest growing segments of the US tourism industry. Yet there is still talk that these markets don't like to travel.
 

Picking your dream team

Kim Hunter, Lagrant Communications July 25, 2011

The PR industry lacks diversity, and people with ethnic minority backgrounds are, unfortunately, often underrepresented.
 

The real value of a PR firm's role in social media

Sharon Linhart, Linhart Public Relations July 22, 2011

We still haven't arrived at a definitive answer to the question: "What can we do with social media?"
 

Culture fit: A smart business practice

Sharon Linhart, Linhart Public Relations July 20, 2011

Ginger Hardage, SVP of culture and communications for Southwest Airlines, recently spoke to our team at Linhart PR about the secret of a successful agency/client relationship.
 

Job one: Keeping employees happy and engaged

Sharon Linhart, Linhart Public Relations July 18, 2011

In our business, our most important asset is, without a doubt, our people.
 

CCOs are lonely

Jen Prosek, CJP Communications July 15, 2011

I am lucky to work with some of the top corporate communicators in the world. However, I've learned something unexpected: chief communications officers are often lonely.
 

Staking our ground in new markets

Jen Prosek, CJP Communications July 13, 2011

Not only is it exciting to see money shifting from other disciplines to ours; it's also exciting to see entire new industries that have never valued our work starting to hire PR professionals.
 

Might business schools (finally) care about public relations?

Jen Prosek, CJP Communications July 11, 2011

I have been asked by the Arthur Page Society to head a subcommittee about PR and Business Schools, which has me reflecting upon my time spent earning my MBA.
 

Your people are everything

Ellen Ryan Mardiks, GolinHarris July 08, 2011

The most important asset for any PR agency is its people.
 

Fear is a great motivator

Ellen Ryan Mardiks, GolinHarris July 06, 2011

When we announced our agency redesign a couple weeks ago we talked a lot about opportunity, particularly the opportunity around a dramatically changed media environment.
 

The times are a-changin'

Ellen Ryan Mardiks, GolinHarris July 05, 2011

So said Bob Dylan several decades ago. The context was different, to be sure, but his words could be an anthem for the public relations business today.
 

Is time "to think" valued?

Barri Rafferty, Ketchum July 01, 2011

As the weeks fly by, I often run from meeting to meeting short of breath, but now I'm starting to learn the value of downtime.
 

For women only

Barri Rafferty, Ketchum June 29, 2011

I recently spoke at the NYU master's year-end event and realized that what I communicated to the graduating class would resonate with most of us during our careers.
 

Integration, 360, BAL...is there an easier way to slice the pie?

Barri Rafferty, Ketchum June 27, 2011

If a truly seamless, integrated approach is the "holy grail" of a marketing and communications campaign, then no wonder it is so hard.
 

Building the measurement house

Ruth Pestana, Hill & Knowlton June 24, 2011

The Barcelona Principles published last June were intended to "raise the floor" for measurement with minimum standards that were agreed upon by the industry.
 

Breaking down the barriers to measurement

Ruth Pestana, Hill & Knowlton June 22, 2011

Delegates at the recent AMEC and IPR Measurement Summit in Lisbon, Portugal, voiced a pressing need for an increase in education across the industry on the importance of measurement.
 

The ROI Conundrum

Ruth Pestana, Hill & Knowlton June 20, 2011

A future path for PR measurement was charted on June 9 when nearly 200 delegates at the AMEC and IPR Measurement Summit in Lisbon, Portugal voted on the 2020 Measurement Agenda.
 

Social mobile marketing in Cannes

Dave Senay, Fleishman-Hillard June 17, 2011

The Cannes Lions learning program opens shortly, and will feature 57 world-class seminars.
 

Defining excellence in Cannes

Dave Senay, Fleishman-Hillard June 15, 2011

The judges will have 819 entries in 25 categories to sift through. We're bound to see some amazing work.
 
Popular Topics
Account Win Advertising Agency AOR Automotive Brief Campaign Consumer Corporate Corporate Communications Davos Digital Healthcare Media People Move Politics Presidential Race Public Affairs RFP Social Media Sports Super Bowl Technology travel and tourism World Economic Forum