
PRWeek Virtual Event: The Bottom Line on Data - Now on Demand!
October 25, 2012
Register below to watch On Demand

Communications has changed, and not everyone is keeping up. Are you?
While traditional PR could once eschew hard-core metrics, today's successful communications leader is an expert on a world of data - gaining invaluable insight into customers, reputation, and trends that are impacting organizations quickly and profoundly.
Your brand, your clients, and your CEO demand that you understand, synthesize and report on the real-time metrics that are defining their world - including purchasing habits, usage, and brand sentiment. Converting tangible insights into programs that lead directly to business outcomes is what differentiates the best in-house and agency teams from the rest.
PRWeek's new virtual event highlights how the PR sector is meeting this demand through cutting-edge innovations. Leading technology providers will offer detailed information and insights on the data solutions most in demand today. Attendees can also participate in dynamic webinars on critical analytics topics and ask the experts about the biggest emerging trends.
A trio of webcasts will focus on a multitude of vital subjects including:
• What should I use? Navigating the ever-growing number of channels from which to glean data from consumers to pinpoint the best data sources for your particular brand or program.
• How do I demonstrate my value? Winning over the C-suite by demonstrating the impact data has on business outcomes in a language that resonates with them.
• Social business is now part of normal business. Learn how data can take you from conversation to conversion.
Don't miss this essential program that will help you deliver on the fast-changing needs of your clients, companies and brands.
Event Information and Registration
Adele Durham
Senior Events Manager
(646) 638-6157
Interested in exhibiting?
Lauren Lombardo
Advertising Manager
(646) 638-6032
Approximately 450 people convened June 28 for PRWeek's Dashboard Virtual Event where they networked, listened to expert advise, and engaged with top PR firms in exhibitor booths.
Even if you missed the live day, the event is available on demand until September 30.