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The PRWeek Conference

Backstage Interviews

Videos

Video: Sean Connolly, Hillshire Brands

November 16, 2012

PRWeek Conference keynote speaker Sean Connolly, CEO of The Hillshire Brands Company, sits down with corporate reporter Brittaney Kiefer to discuss the company's rebranding from Sara Lee.
 
Videos

Video: John Skipper, ESPN

November 16, 2012

PRWeek Conference keynote speaker John Skipper, president of ESPN and co-chairman of Disney Media Networks, speaks with news editor Frank Washkuch about ESPN's new forms of media.
 
Videos

Video: Lisa Caputo, Travelers

November 15, 2012

PRWeek consumer reporter Lindsay Stein speaks with Lisa Caputo, EVP of marketing and communications at Travelers, on "Beyond Communications" and what Travelers is doing in the digital space.
 
Videos

Video: Adam Lisberg, MTA

November 15, 2012

Director of external communications at the MTA Adam Lisberg speaks with PRWeek consumer reporter Lindsay Stein about the transportation agency's response to Hurricane Sandy.
 
Videos

Video: Jolie Hunt, AOL

November 15, 2012

Consumer reporter Linsday Stein talks with AOL's chief marcomms officer Jolie Hunt about social media and her session on "The Battle of Big Ideas."
 

Speakers and Panels

Keynote: Rebuilding the reputation of an industry

In his keynote address at the PRWeek Conference: Power to the People, former head of global corporate communications at Goldman Sachs Lucas van Praag explains the communications approach banks should make to restore the financial industry's reputation.
 

Keynote: Q&A session with John Skipper and Steve Barrett

In a Q&A session at the PRWeek Conference: Power to the People, PRWeek editor-in-chief Steve Barrett and ESPN president John Skipper talk about adopting new media and platforms for its content to reach sports fans.
 

Keynote: Actions speak louder than words

In his keynote address at the PRWeek Conference: Power to the People, Sean Connolly, CEO of Hillshire Brands, discusses embracing transparency to inspire trust in stakeholders.
 

Van Praag: CSR not enough to restore banks' reputations

NEW YORK: Lucas van Praag, former head of global corporate communications at Goldman Sachs, said banks should avoid the "heads down" approach to restore the financial industry's reputation.
 

ESPN adapts to tech first, then finalizes business model

NEW YORK: ESPN's first goal in adopting new media and platforms for its content is to reach sports fans, then it worries later about making money from those ventures, network President John Skipper said Wednesday.
 

Hillshire CEO: 'No good excuse' for chief executives not to embrace transparency

NEW YORK: Sean Connolly, CEO of The Hillshire Brands Company, said in his opening keynote at the PRWeek Conference Wednesday that more CEOs are embracing transparency partly because of PR and communications professionals' influence.
 

Utilities rely on social for outreach about Sandy

NEW YORK: Following Hurricane Sandy, which left millions without power and public transportation, social media played a key communications role, executives said at the PRWeek Conference on Wednesday.
 

Brands shift to consumer-engagement strategies

NEW YORK: Communications leaders from Walmart and MasterCard highlighted how engagement has become a central force propelling their outreach efforts in the "Power Shift" session at PRWeek's Power to the People Conference on Wednesday.
 

PR's future is strong data, content, and talent

NEW YORK: The keys to communications in the 21st Century and beyond are bringing on strong talent, using research, and creating compelling content, said PR executives at the PRWeek Power to the People Conference on Wednesday.
 

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