PRWeek Column Articles

Andy Rooney's impact will last a lot longer than "60 Minutes"

December 01, 2011

Andy Rooney would probably abhor what I'm about to propose, but ever since his passing on November 4, I couldn't help but think how much of a pioneer he was to the modern-day media landscape.
 

Comms lessons everywhere you turn

November 11, 2011

This has been quite a week in the world of communications. Without having to strain very hard at all, we can identify four major stories with significant communications overtones and lessons.
 

Measurement is becoming a key barometer of PR's success

November 01, 2011

"How do you measure PR?" Traditionally, this question has plagued the PR industry as marketers struggled to tie their media outreach to their bottom lines.
 

Transition, not survival, is the headline of today's media story

November 01, 2011

Since PRWeek began its annual Media Survey in 2008, the story has been about survival.
 

The Apple of our eye

October 07, 2011

As this column is being typed on a Mac, the reminders are all around of the tremendous impact Steve Jobs had on our world.
 

CSR's ripple effect is making serious waves in business arena

October 01, 2011

I've spent a fair amount of time lately interacting with key executives involved in CSR.
 

The US Postal Service needs to remember its comms roots

October 01, 2011

The US Postal Service's woes are now center stage, as recent reports have noted it might have to shut down next year due to financial insolvency.
 

Both parties face the ultimate comms challenge

September 30, 2011

The challenges facing both political parties are historically daunting because a good portion of the target audience is apathetic - a toxic condition to any communications effort.
 

Consider the customer if you want the CMO's consideration

September 01, 2011

I spent the last year as an editor with Direct Marketing News, and in that year, I learned to talk about the customer - a lot.
 

Change is a constant that any successful entity must grasp

September 01, 2011

Those who will be most successful in business, any business, have the deepest understanding about changes in the marketplace - changes that not only affect them, but their partners and clients, too.
 
« Previous
Next »
Popular Topics
Account Win Advertising Agency AOR Brief Campaign Consumer Corporate Crisis Communications CSR Digital Events Facebook Food And Beverage Healthcare Marketing New Hire News Brief News Briefs People Move People Moves Public Affairs RFP Social Media Technology