PRWeek Column Articles

Once predictable, goings-on in PR are a bastion of change

Julia Hood February 01, 2010

Awards season starts soon, with the March 11th PRWeek Awards dinner in New York.
 

PR's growth lies in recognizing subtle rhythms of today's consumer mindset

Rose Gordon January 29, 2010

Amid Wednesday's frenzied news day of Apple's iPad reveal and President Obama's impending State of the Union address, a friend's Facebook status update caused me to pause.
 

On finding inspiration in a Hollywood storyline

Julia Hood January 22, 2010

While on maternity leave, I became shamefully addicted to reruns of The West Wing, which airs on Bravo every weekday morning for two hours.
 

Social media's value shines in a crisis

Erica Iacono January 15, 2010

I'll admit that there are times when I become completely frustrated with social media. Like when my Facebook "friends" decide to share way too much personal information.
 

Abolish roadblocks to your team's success

Julia Hood January 08, 2010

During a period of widespread salary freezes, lean teams, and the decline of employee perks, one might assume that engendering greater productivity out of employees is a near-impossible feat.
 

When everybody is a walking ad, there's a heavy price to pay

Rose Gordon January 01, 2010

As the media industry continues its transition to online formats, we're seeing, amid the gloomy closures and layoffs, great creativity in journalism, including tinkering with the business model.
 

True experts of social media know how to handle extremes

Julia Hood January 01, 2010

People can be mean on the Web. Those thoughts that you normally suppress find means of escape, primarily through the increasingly omnipresent social networks.
 

Setting the right pace in 2010

Julia Hood December 18, 2009

Bye bye, 2009. We won't miss you. Enjoy the holiday season, people, because next year brings new challenges to the profession that will demand all of our collective attention and resources.
 

Differentiate your agency on innovation

Julia Hood December 04, 2009

'Tis the season for budgets and 2010 planning, an anxious, busy time of introspection as well as exploration.
 

The lack of formal titles can tell you a lot about an agency

Gideon Fidelzeid December 01, 2009

A title really should explain what a person does, one would think. In PR, where clear communications is the backbone of the discipline, this would be especially true, wouldn't it? By Gideon Fidelzeid
 
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