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PRWeek Column Articles
Political strawmen fight back against election-year smears
Frank Washkuch
April 01, 2012
Political attacks on unaffiliated people or groups are nothing new - remember Anita Hill?
Always make room for ideas such as Homeless Hotspots
Bernadette Casey
April 01, 2012
BBH's Homeless Hotspots effort enlisted about a dozen homeless people to man South by Southwest wearing Homeless Hotspots T-shirts and providing a high-quality connection on 4G devices for a donation.
Marcomms execs are starting to show consumers the love
Rose Gordon
March 01, 2012
It's not often I hear the word "love" popping into marketing and communications conversations.
Student of the Year finalists provide textbook PR example
Gideon Fidelzeid
March 01, 2012
One of my favorite PRWeek functions is judging the Student of the Year category.
Penn State still has a lot to learn about navigating a crisis
Bernadette Casey
February 01, 2012
There is a Golden Rule in medicine, first do no harm.
Credit to American Express for its "Shop Small" initiative
Rose Gordon
January 01, 2012
It's hard working in comms in the financial services sector. Between Dodd-Frank and #OWS, complications abound.
Enduring IBM partnership is a model for all of us to follow
Julia Hood
January 01, 2012
I was a newbie at PRWeek in 2001 when IBM decided to consolidate its global agency roster from dozens to three.
PhoneDog is right. They own that Twitter handle.
Rose Gordon
December 29, 2011
Twitter fanatics were all aflutter during the holidays over a case where a company is suing a former employee over his Twitter account, which it says rightfully belongs to it.
California High-Speed Rail Authority gives pitch process a black eye
Rose Gordon
December 16, 2011
Agencies frequently grouse over the RFP process from unannounced cattle calls to the involvement of pencil-counting procurement trolls.
Without solid comms, Occupy Wall Street lacks staying power
Bernadette Casey
December 01, 2011
Has Occupy Wall Street's 15 minutes come and gone?
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