PR news, features, opinions, and analysis

Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

RSS | Login | Register

PRWeek Column Articles

Political strawmen fight back against election-year smears

Frank Washkuch April 01, 2012

Political attacks on unaffiliated people or groups are nothing new - remember Anita Hill?

Always make room for ideas such as Homeless Hotspots

Bernadette Casey April 01, 2012

BBH's Homeless Hotspots effort enlisted about a dozen homeless people to man South by Southwest wearing Homeless Hotspots T-shirts and providing a high-quality connection on 4G devices for a donation.

Marcomms execs are starting to show consumers the love

Rose Gordon March 01, 2012

It's not often I hear the word "love" popping into marketing and communications conversations.

Student of the Year finalists provide textbook PR example

Gideon Fidelzeid March 01, 2012

One of my favorite PRWeek functions is judging the Student of the Year category.

Penn State still has a lot to learn about navigating a crisis

Bernadette Casey February 01, 2012

There is a Golden Rule in medicine, first do no harm.

Credit to American Express for its "Shop Small" initiative

Rose Gordon January 01, 2012

It's hard working in comms in the financial services sector. Between Dodd-Frank and #OWS, complications abound.

Enduring IBM partnership is a model for all of us to follow

Julia Hood January 01, 2012

I was a newbie at PRWeek in 2001 when IBM decided to consolidate its global agency roster from dozens to three.

PhoneDog is right. They own that Twitter handle.

Rose Gordon December 29, 2011

Twitter fanatics were all aflutter during the holidays over a case where a company is suing a former employee over his Twitter account, which it says rightfully belongs to it.