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PRWeek Column Articles

Penn State still has a lot to learn about navigating a crisis

Bernadette Casey February 01, 2012

There is a Golden Rule in medicine, first do no harm.

Credit to American Express for its "Shop Small" initiative

Rose Gordon January 01, 2012

It's hard working in comms in the financial services sector. Between Dodd-Frank and #OWS, complications abound.

Enduring IBM partnership is a model for all of us to follow

Julia Hood January 01, 2012

I was a newbie at PRWeek in 2001 when IBM decided to consolidate its global agency roster from dozens to three.

PhoneDog is right. They own that Twitter handle.

Rose Gordon December 29, 2011

Twitter fanatics were all aflutter during the holidays over a case where a company is suing a former employee over his Twitter account, which it says rightfully belongs to it.

California High-Speed Rail Authority gives pitch process a black eye

Rose Gordon December 16, 2011

Agencies frequently grouse over the RFP process from unannounced cattle calls to the involvement of pencil-counting procurement trolls.

Without solid comms, Occupy Wall Street lacks staying power

Bernadette Casey December 01, 2011

Has Occupy Wall Street's 15 minutes come and gone?

Andy Rooney's impact will last a lot longer than "60 Minutes"

Gideon Fidelzeid December 01, 2011

Andy Rooney would probably abhor what I'm about to propose, but ever since his passing on November 4, I couldn't help but think how much of a pioneer he was to the modern-day media landscape.

Comms lessons everywhere you turn

Gideon Fidelzeid November 11, 2011

This has been quite a week in the world of communications. Without having to strain very hard at all, we can identify four major stories with significant communications overtones and lessons.

Measurement is becoming a key barometer of PR's success

Frank Washkuch November 01, 2011

"How do you measure PR?" Traditionally, this question has plagued the PR industry as marketers struggled to tie their media outreach to their bottom lines.