PRWeek's Cause Survey

Premium Edition

This year's survey, The Male Perspective, finds men are an important audience to consider when crafting cause-marketing initiatives. Featuring expanded and more detailed information on cause marketing—from the male consumer and corporate perspective:

CORPORATE

• Does your company engage in cause marketing programs?
• How important is targeting your cause efforts to specific consumer segments?
• Which segments have been most receptive to your company's cause campaigns?
• What is the level of involvement your company has in causes?

CONSUMER

• Do you think it is important for companies to support causes and charities?
• Which of the following types of causes are you most likely to support?
• Would you try a brand you normally wouldn't because it supports a cause you care about?
• Would you pay more for a brand or product because it supports a cause important to you?
• What are the most admired cause campaigns?

More than 50 pages of charts and analysis featuring:

• Results by consumers' age
• Results by consumers' household income
• Results by company revenue

To access all of this and much more, via immediate PDF download, click on the purchase buttons on this page.