Reporter Kimberly Maul speaks to Bill Reihl, EVP and head of the North American consumer marketing practice for Ogilvy PR, about trends in consumer marketing and how the first quarter is shaping up.

Aarti Shah, senior reporter with PRWeek, talks with Next Fifteen's Tim Dyson, CEO, and David Hargreaves, head of Project Metal, about the holding company's take on digital, as well as its growth strategy and pressure from procurement.

Jaimy Lee, healthcare and public affairs reporter for PRWeek, talks to Kevin Keane, SVP of public affairs for the American Beverage Association, about communicating on a soda tax and why industry wants to partner with government.

Jaimy Lee, public affairs reporter at PRWeek, talks to Kiki McLean, global head of public affairs for Porter Novelli, about the headlines that are driving interest from potential clients and where she is seeing growth in public affairs.

Aarti Shah, senior reporter at PRWeek, interviews Larry Weber, founder of W2, in Boston. Weber discusses life after Weber Shandwick and his vision for W2.

Reporter Kimberly Maul speaks to Vickee Adams, SVP and US director of media communications for Hill & Knowlton, about the relevance of Black History Month and how the 2010 Census will impact outreach to the community.

Aarti Shah, senior reporter with PRWeek, talks with Bryan Scanlon, president of Schwartz Communications, about the ongoing value of traditional media and how the recession impacted clients' long-term expectations.

IMG, the company that produces New York Fashion Week, worked with sponsors Tetra Pak and O.N.E. Natural Experience, as well as the CarbonNeutral Company, to reduce 2010 Fall Fashion Week emissions - travel, accommodations, energy use, etc. - to net zero.

Reporter Kimberly Maul talks to Emanate CEO Kim Sample about the agency's growth in a tough year and what to expect in 2010.

Jaimy Lee, healthcare reporter for PRWeek, speaks with Matthew Bannister, EVP of communications for the American Heart Association, about incorporating prevention messaging into campaigns like "Go Red for Women."