CLOSTER, NJ: Confection and snack maker Promotion in Motion has hired 5W Public Relations.
The company's proprietary and licensed brands include Welch's Fruit Snacks, Sun-Maid Milk Chocolate Raisins, and Toggi Fine European Chocolate Wafers.
The agency will manage media relations, celebrity seeding, spokesperson procurement, product integration, co-branded partnerships, and event management for Promotion in Motion.