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Products And Tools

Traackr, Nimble team up for influencer marketing

Brittaney Kiefer May 17, 2013

SAN FRANCISCO: Influencer search engine Traackr has partnered with contact-management service Nimble to create an integrated platform for influencer marketing.

NASDAQ OMX launches WorkSpace cloud computing

Brittaney Kiefer May 08, 2013

NEW YORK: NASDAQ OMX has entered the $628 million virtual data room industry with the launch of WorkSpace, a cloud computing platform that will help communicators and executives share and store sensitive corporate information.

Marketwired promotes Delaney to chief executive

Brittaney Kiefer May 07, 2013

TORONTO: Marketwired has promoted COO Jim Delaney to CEO weeks after it rebranded from Marketwire.

Financial pros turn to social media for investment info

Sarah Shearman May 01, 2013

NEW YORK: A "significant" percentage of financial professionals are turning to social media for investment information as Wall Street experiences a generational shift, according to research from Marketwired.

HootSuite adds Chinese, Russian apps to directory

Brittaney Kiefer April 25, 2013

VANCOUVER, BRITISH COLUMBIA: Social media management company HootSuite has introduced Chinese microblogging platform Tencent Weibo and Russian social network VKontakle, commonly known as VK.com, to its app directory.

Racepoint launches measurement system

Brittaney Kiefer April 24, 2013

BOSTON: Racepoint Group has launched a campaign management system called FieldFacts.

Marketing software company selects Trevelino/Keller

Brittaney Kiefer April 24, 2013

ATLANTA: Social marketing software company Insightpool has hired Trevelino/Keller as its communications AOR.

PAN Communications unveils measurement tool

Brittaney Kiefer April 23, 2013

BOSTON: PAN Communications has launched a measurement service to provide insight on brand and campaign performance.

Fake release saying Baidu to buy Zynga crosses wires

Brittaney Kiefer April 22, 2013

Another fake press release has crossed the wires, this time saying Chinese search provider Baidu offered to acquire social gaming company Zynga.

Spredfast helps clients drive social engagement

Tanya Lewis April 22, 2013

Spredfast provides an enterprise class social media management platform that allows clients to scale social across their organizations.

PressKing unveils new version of media platform

Brittaney Kiefer April 17, 2013

PARIS: PressKing, a media relations agency, has updated its online media-relations-management platform.

Bloomberg to launch news monitoring service

Brittaney Kiefer April 17, 2013

NEW YORK: Bloomberg is launching a service that will allow communications professionals to monitor Bloomberg News articles about their companies.

360i unveils influencer management tool

Brittaney Kiefer April 17, 2013

NEW YORK: Digital agency 360i has launched a platform to help brands manage relationships with influencers.

Former NASDAQ comms leader named Social360 CEO

Brittaney Kiefer April 15, 2013

NEW YORK: Former NASDAQ OMX communications leader Frank De Maria has joined social media monitoring company Social360 as CEO of the Americas.

SocMetrics helps turn social influencers into advocates

Tanya Lewis April 15, 2013

SocMetrics' Topical Influence platform helps clients identify and engage highly targeted influencers on social media channels and turn them into advocates.

Not your father's release distribution services

Frank Washkuch April 12, 2013

Press release distribution services are going far beyond their black and white, text-only foundations to embrace brands' focus on content creation, multimedia, and measurement and analytics.

Business Wire adds social analytics feature

Brittaney Kiefer April 10, 2013

SAN FRANCISCO: Business Wire has partnered with analytics company NUVI to integrate social media monitoring reports with press release distribution.

Clever Girls platform manages blogger programs

Brittaney Kiefer April 10, 2013

SAN FRANCISCO: Social media and content marketing company Clever Girls Collective is rolling out a campaign management system to connect brands with bloggers.

Relevant's customized app collects key consumer data for restaurants

Tanya Lewis April 08, 2013

Relevant offers customized mobile applications for chain restaurants. Popular features include loyalty programs, surveys, and integration with social media platforms, all of which roll into a single CRM.

Marketwire rebrands to emphasize social prowess

Brittaney Kiefer April 02, 2013

TORONTO: Marketwire has rebranded as Marketwired to reflect its shift to a more social-oriented company.

SumAll compares key social data in real time

Tanya Lewis April 01, 2013

SumAll is a cloud-based data analytics platform that enables users to integrate, view, and compare key data in real time on one central dashboard.

Socialbakers to expand US presence, launch mobile app

Brittaney Kiefer March 29, 2013

NEW YORK: Socialbakers, a social media measurement and analytics company, is ramping up its US operations by expanding its New York office and launching a mobile app.

Q&A: Ketchum's Flaherty on measurement in PR

Brittaney Kiefer March 27, 2013

Ketchum CEO Rob Flaherty will be the keynote speaker at AMEC's Fifth European Summit on Measurement on June 6 in Madrid. He spoke to PRWeek about how the PR industry should tackle its long-standing measurement challenges.

SlideShare Pro eases the pain of sharing presentations

Tanya Lewis March 25, 2013

SlideShare Pro is a platform that allows clients to upload and share presentations, documents, videos, and webinars, both publicly and privately.

Former Edelman executive debuts blogger venture

Brittaney Kiefer March 21, 2013

NEW YORK: Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies with women bloggers.

Extole helps spread word of mouth for brands

Tanya Lewis March 18, 2013

Extole's social advocacy platform helps brands turn customers into social advocates who spread word-of-mouth recommendations and brand information with friends and social communities.