Product Placement

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

Campari supports the arts to reach its audience

Tonya Garcia June 08, 2009

LOS ANGELES: Spirit brand Campari is relying on its ties to the Los Angeles art scene for experiential marketing efforts throughout 2009.
 

Companies reexamine events' role in overall strategy in the wake of recession

Nicole Zerillo June 01, 2009

As budgets tighten and company objectives change, marketers are reevaluating how to efficiently incorporate events into their 2009 plans.
 

Research and visuals key to landing a morning show placement

Kimberly Maul May 22, 2009

Booking clients on morning TV shows - whether national, local, network, or cable - can provide a boost in brand awareness and even sales, as well as lead to new opportunities.
 

'Newsweek' rebirth equals fewer but more in-depth placement opportunities

Tonya Garcia May 21, 2009

The May 25 issue of Newsweek marks the magazine's rebirth in both content and strategy.
 

True Religion hires Tracy Paul & Company as AOR

Alexandra Bruell May 18, 2009

VERNON, CA: True Religion Brand Jeans has hired Tracy Paul & Company as its AOR.
 

Tara, Ink adds eight clients to its roster

Alexandra Bruell May 05, 2009

MIAMI: Fresh, Ink., a new division within Tara, Ink. focusing on low-cost PR, has added eight clients to its roster.
 

Research pays off in product placement

Tonya Garcia May 01, 2009

Product placement has become a common tactic for marketers seeking to integrate their products into the storyline of a TV show or movie.
 

Aflac's integrated campaign focuses on everyday needs

Tonya Garcia April 24, 2009

COLUMBUS, GA: Insurance provider Aflac has launched an integrated campaign the will focus on the differences between Aflac insurance and traditional medical insurance.
 

CEO involvement buoys Ford's social media drive

Nicole Zerillo April 15, 2009

DEARBORN, MI: Ford Motor Co.'s CEO Alan Mulally took part in a Twitter-based Q&A on April 15 as part of an expanded foray into social media.
 

'The Post' offers Grace Before Meals

David Ward April 15, 2009

Who is your client? What are its media goals?
 

Aldo hires BPCM as US AOR

Alexandra Bruell April 08, 2009

NEW YORK: In an effort to bolster its editorial placement on the West Coast, shoe retailer Aldo hired Los Angeles- and New York-based BPCM as its US AOR.
 

ANRs retain their effectiveness in reaching consumers

Beth Krietsch April 05, 2009

Although there are a number of ways to disseminate information in the digital space, audio news releases (ANRs) remain an effective way to reach consumers, particularly when the message is compelling, concise, and easy to understand.
 

Giving information to different audiences

Ivey Overstreet March 30, 2009

An online newsroom should no longer be limited to members of the media.
 

High school athletics enter national stage

David Ward March 23, 2009

High school sports coverage was once the dominion of local media, including newspapers, TV, radio, and community weeklies.
 

Biotech companies tout their value

Jaimy Lee March 23, 2009

In an environment full of possible acquisitions and partnership deals, biotech companies are making sure to communicate their potential value.
 

Home design coverage still on solid ground

David Ward March 16, 2009

Despite the plunge in real-estate values, most Americans remain very proud of their homes.
 

PRWeek 2009 digital roundtable: Talk about change

Keith O'Brien, Alexandra Bruell March 16, 2009

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable in New York on the topic
 

Old London Foods 'Toasts' to a healthy life in awareness effort

Nicole Zerillo March 11, 2009

Old London Foods is aligning its cracker brands, such as Melba, with healthy lifestyle choices in a new campaign that its director of marketing calls the company's largest marketing effort for the year.
 

FTC reminds consumers of its free credit reports

Tonya Garcia March 11, 2009

WASHINGTON: The Federal Trade Commission (FTC) released two parody videos to inform consumers that its AnnualCreditReport.com is the only place to get a free annual credit report.
 

LA 18 puts AltaMed in a healthy spot

David Ward March 11, 2009

Who is your client? What are its media goals?
 

User content offers a new perspective

Tanya Lewis February 23, 2009

Including consumer generated media in campaigns not only helps brands generate buzz, but also gain insight into their target demographic.
 

Does your publicity deliver value?

Joseph Moran February 02, 2009

When budgets are being scrutinized in a tight economy, agencies are often asked if publicity delivers value.
 

Hollywood in the Bahamas

Kimberly Maul January 26, 2009

The Bahamas is working to promote itself as an entertainment destination - to both the movie industry insiders and tourists.
 

Getting the message to teens and parents

Tanya Lewis January 12, 2009

PSAs that target this dual audience need to employ a strategy that involves social media.
 

Snow sports remain hot despite economy

David Ward January 12, 2009

Few industries are immune to the current economic downturn, but one showing some resilience to the recession is snow sports. A recent report by SnowSports Industries America (SIA) found sales of new skis, snowboards, and related products were up 9% this fall.
 

A new way to see green

Aarti Shah January 05, 2009

With environmental issues taking a back seat to financial concerns among consumers, companies in this sector are rethinking their PR plans.
 

Book of Lists 2008

December 22, 2008

Though 2008 was dominated by a groundbreaking presidential election, there was still plenty of other news. PRWeek's editorial team reviews the year's PR hits and misses
 
 
 

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