Product Launch

Popchips goes on the road to promote brand and its new flavors

Kimberly Maul June 30, 2009

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.
 

Lowell International Foods taps Hanna Lee as AOR

Kimberly Maul June 29, 2009

NEW YORK: Lowell International Foods, the specialty food importer and producer, hired Hanna Lee Communications as its AOR.
 

Hotel review site taps 5W

Kimberly Maul June 26, 2009

NEW YORK: Oyster Hotel Reviews, a new Web site with hotel reviews written by journalists, hired 5W PR for support around the site's launch.
 

'Alpha' and 'Absolute Return' to merge into 'AR' for September launch

Frank Washkuch June 22, 2009

NEW YORK: Publishing company Euromoney Institutional Investor will combine business titles 'Alpha' and 'Absolute Return' into 'AR' magazine, effective with its September issue.
 

Toyota's Prius teams up with GSTV for social media effort

Alexandra Bruell June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.
 

TCM launches social networking site for film buffs

Frank Washkuch June 17, 2009

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.
 

JetAmerica campaign takes off for summer launch

Kimberly Maul June 17, 2009

CLEARWATER, FL: JetAmerica is in the midst of a three-pronged PR campaign to support the launch of the new indirect air carrier this summer.
 

Lincoln Center hires Goodman Media for launch of Visitors Space

Kimberly Maul June 15, 2009

NEW YORK: The Lincoln Center for the Performing Arts hired Goodman Media International to oversee media relations for the launch of the Center's Visitors Space.
 

Observer Media Group gains control of 'Very Short List'

Frank Washkuch June 15, 2009

NEW YORK: Observer Media Group, publisher of The New York Observer, has acquired majority control of the Very Short List daily e-mail newsletter from IAC.
 

Whitney Port hires Rogers & Cowan as AOR for clothing line

Kimberly Maul June 15, 2009

LOS ANGELES: Reality star Whitney Port (The Hills, The City) hired Rogers & Cowan as AOR for her clothing line, Whitney Eve, effective May 1.
 

Social media builds buzz for LGBT site MoxieQ

Kimberly Maul June 11, 2009

NEW YORK: MoxieQ, a mobile-centric entertainment Web site with LGBT sensibilities, is using social media and word-of-mouth to announce the new site and build a following of users and advertisers.
 

AOL launches 'feel-good' news site

Alexandra Bruell June 11, 2009

NEW YORK: As part of its commitment to launch 30 new individual Web sites this year, AOL introduced Good News Now (GNN.com), a media outlet that delivers daily "feel-good" news.
 

RMS introduces PR division for entrepreneurs and inventors

Kimberly Maul June 11, 2009

LADERA RANCH, CA: RMS PR launched a new division dedicated to inventors and entrepreneurs.
 

Disney to rebrand 'FamilyFun' title

Frank Washkuch June 11, 2009

NEW YORK: Disney will rebrand its 'FamilyFun' magazine 'Disney FamilyFun,' effective with the August issue. The company also rebranded its US Consumer Magazine Group the Disney FamilyFunGroup, effective immediately.
 

Industry group launches education campaign on advertising

Frank Washkuch June 11, 2009

NEW YORK: The Interactive Advertising Bureau (IAB) is conducting a campaign to educate lawmakers and consumers about the significance of Internet advertising to the economy.
 

Nonprofit expands, rebrands Jewish-focused Web site

Frank Washkuch June 10, 2009

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.
 

MWW Group launches first mobile app for marketing pros

Nicole Zerillo June 09, 2009

NEW YORK: MWW Group has reportedly launched the first mobile application for PR, marketing, and advertising professionals, M.insight.
 

'Washington Post' launches healthcare panel microsite

Frank Washkuch June 09, 2009

WASHINGTON: The Washington Post launched Health Reform RX, an online discussion panel and microsite covering the US medical system and government healthcare policy, on June 9.
 

Klosterman Baking Company hires RMD Advertising

Beth Krietsch June 08, 2009

COLUMBUS, OH: Klosterman Baking Company hired RMD Advertising, an intergrated advertising, social media, PR, and brand strategy agency, for a PR campaign in support of a product launch in August.
 

Brammo enlists Weber Shandwick

Aarti Shah June 08, 2009

SEATTLE: Brammo, manufacturer of plug-in electric motorcycles, has selected Weber Shandwick as its AOR.
 

True/Slant beta version launches

Frank Washkuch June 08, 2009

NEW YORK: True/Slant, a news Web site buoyed by editorial contributions from 100 "entrepreneurial journalists" and a sales program that allows marketers their own advertorial pages, launched in beta on June 8.
 

GM revs up 'Reinvention' efforts

Nicole Zerillo June 05, 2009

DETROIT: Filing bankruptcy on June 1, General Motors Corp (GM) announced it would downsize its holdings to four key brands and operations. With a leaner "new GM" expected to launch in the next 60 to 90 days, the communications team is presently seeking to inspire consumer confidence with a variety of different PR initiatives.
 

Sharpie taps influencers to broaden product's reach

Tonya Garcia June 05, 2009

Last year, Sharpie, purveyor of markers and other writing instruments, tapped celebrity soccer star David Beckham for an integrated marketing campaign. This year, the company is turning to lesser-known enthusiasts to promote the brand in the US.
 

'New York Observer,' advocacy group launch NYFi site

Frank Washkuch June 05, 2009

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.
 

Combination of messaging for GM key to regaining consumer confidence

Nicole Zerillo June 04, 2009

General Motors Corp. (GM) entered the second largest bankruptcy filing in industrial history on June 1.
 

PRN launches Social Media Metrics

Tonya Garcia June 03, 2009

NEW YORK: PR Newswire (PRN) has launched Social Media Metrics, a social media monitoring, measurement, and analysis tool.
 

Coke brings new coffee beverage to the 'chic' masses

Nicole Zerillo June 02, 2009

ATLANTA, GA: Executives from Coca-Cola Co. and Italian coffee company IllyCaffè SpA sipped samples of their new ready-to-drink coffee beverage alongside consumers last week, as part of the consumer lifestyle push for the product.
 

'Barron's' redesigns Web site, adds daily analysis to coverage

Frank Washkuch June 02, 2009

NEW YORK: Barrons.com, the Web arm of Dow Jones title Barron's, added a daily analysis column to its Web site on May 28 as part of a portal redesign.
 

United Airlines relaunches in-flight title for high-end consumer

Frank Washkuch June 02, 2009

CHICAGO: Ink Publishing and United Airlines relaunched the in-flight title 'Hemispheres' on June 1, featuring revamped editorial content targeting an affluent audience.
 

Cancer charity gets support from Will Ferrell

Kimberly Maul June 01, 2009

SAN DIEGO: Cancer for College, a nonprofit that awards scholarships to current and former cancer patients, is leveraging its relationship with actor Will Ferrell to launch a line of SPF-30 sunscreens featuring the actor.
 

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