Product Launch

Cinnabon sees its future in cupcakes

Alexandra Bruell March 01, 2010

Cinnabon wanted to launch a new cupcake product by original Cinnabon creator Jerilyn Brusseau, as well as celebrate the retailer's 25th anniversary.
 

P&G turns to Venus Williams to launch Tide sport product

Kimberly Maul February 12, 2010

CINCINNATI: Tide, a Procter & Gamble brand, launched a new product, Tide plus Febreze Freshness Sport, with tennis star Venus Williams, kicking off a holistic campaign including advertising, PR, in-store, and digital elements.
 

My product is better than yours

Mike Valdes-Fauli February 11, 2010

If there is one overarching guideline of advertising, it's that companies should accentuate their benefits to consumers, while subtly highlighting negative attributes of their competitors.
 

Mamas & Papas seeks agency for US launch

Alexandra Bruell February 08, 2010

HUDDERSFIELD, UK: Mamas & Papas (M&P), a UK-based parenting retail company, is looking for a US agency to manage its consumer lifestyle PR and corporate branding ahead of its nationwide launch this summer.
 

PR campaign drives sales for Brammo's inaugural electric motorcycle

Tanya Lewis February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.
 

Group promotes yoga to US Hispanics

Kimberly Maul February 03, 2010

LOS ANGELES: Umbral Yoga is hoping to popularize yoga in the US Hispanic market through the launch of a new DVD, "Yoga en Español con Lina Navia."
 

Hallmark has card for blogging moms

Erica Morris February 01, 2010

Hallmark is launching its Kids Collections line, a series of cards and small gifts allowing parents to cheer on their kids during "everyday moments," like studying for a big test or going out for the soccer team.
 

Sarpes hires Kwittken & Company for product launch

Alexandra Bruell January 20, 2010

CHARLOTTE, NC: Sarpes Beverages hired Kwittken & Company to launch its Dream Water beverage line which claims to help induce sleep and relaxation.
 

Seventh Generation begins brand awareness push

Chris Daniels January 13, 2010

BURLINGTON, VT: Seventh Generation has launched an expansive brand awareness effort for its environmentally responsible home cleaning products.
 

CES remains bastion of product launches despite recession

Erica Morris January 08, 2010

The Consumer Electronics Show (CES) predicts an attendance of 110,000 at the four-day event in Las Vegas, a 21% decline from last year's figure of 140,000.
 

Velcro hires Litzky PR for Velcro Kids brand

Alexandra Bruell January 06, 2010

HOBOKEN, NJ: Velcro Companies hired Litzky Public Relations to handle PR for its Velcro Kids brand which it plans to launch in spring 2010.
 

PetNovations names CRT/Tanaka AOR

Erica Morris January 04, 2010

RICHMOND, VA: PetNovations named CRT/Tanaka its AOR.
 

A new personality for Animal Planet

Kimberly Maul January 01, 2010

Animal Planet is introducing a new personality, Donald Schultz, as it launches his new series, 'Wild Recon.' The show follows the South African reptile expert as he tracks down snakes for scientific research.
 

A book launch gets a social twist

Tanya Lewis December 18, 2009

Pulitzer Prize winning journalists Nicholas Kristof and Sheryl WuDunn didn't want to simply promote their new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (published by Knopf September 14).
 

CyberDefender retains Bohle Company as AOR

Christina Capodice December 16, 2009

LOS ANGELES: CyberDefender, an anti-virus and spyware software company, retained The Bohle Company as its AOR.
 

Mountain Dew continues "Dew-mocracy" campaign

Kimberly Maul December 15, 2009

PepsiCo's Mountain Dew is in the middle of its latest Dew-mocracy Campaign, putting the fate of new Mtn Dew products in the hands of consumers and devoted Dew fans.
 

American Bar Association taps LevLane as AOR

Christina Capodice December 10, 2009

PHILADELPHIA: The American Law Institute - American Bar Association (ALI-ABA) hired LevLane as its first AOR.
 

Zocalo, Marc Research create 'Recommendation Index'

Erica Morris December 10, 2009

CHICAGO: Zócalo Group and Marc Research, both part of Omnicom Group, have launched the Recommendation Index, a tool that allows marketers to see what products are being most recommended across a range of consumer categories.
 

TSA-friendly skincare site eschews advertising in launch

Alexandra Bruell December 07, 2009

NEW YORK: The founders of a new e-commerce skincare site, 3floz.com, hope a viral marketing strategy will lead to a successful launch of the Web site in January.
 

Starbucks strives for instant gratification with Via launch

Aarti Shah December 01, 2009

Starbucks added more complexity to its brand this fall by launching Via, an instant coffee product.
 

Cosentino shows beauty and value of green as it debuts Eco in the US

Alexandra Bruell December 01, 2009

In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.
 

Early critics inform Crosstour's rollout

Aarti Shah December 01, 2009

American Honda Motor Corp. launched the 2010 Accord Crosstour as a premium extension of the Accord brand, with a particular eye on appealing to empty nesters.
 

Martek gets smart results with DHA awareness campaign

Tanya Lewis November 20, 2009

Martek Biosciences produces a vegetarian docosahexaenoic acid (DHA), which reportedly supports brain health and is added to a number of nutritional products.
 

Pepto-Bismol leverages Olympic athletes to launch new product

Kimberly Maul November 18, 2009

CINCINNATI: Procter & Gamble has enlisted US Olympic athletes to promote its new Pepto-Bismol Chewables with InstaCool product, using a message of keeping cool while alleviating heartburn and other problems that might arise while traveling. The effort includes both traditional and social media tactics.
 

Hanky Panky to promote e-commerce site with social media

Alexandra Bruell November 04, 2009

Hanky Panky is going guerilla for the launch of its e-commerce site on November 20, just in time for the holidays, explains JD Breen, visual manager at Hanky Panky.
 

The big, BIG, campaigns keep coming

Rose Gordon October 09, 2009

Though skepticism about a turnaround in the recession-fueled downturn in marketing spend (measured by ad dollars, because frankly they're the most readily available) continues, the big campaigns keep coming.
 

ClearLite chooses Stern & Co. as AOR

Christina Capodice October 08, 2009

BOCA RATON, FL: Clear-Lite Holdings, a manufacturer of eco-friendly lighting, hired Stern & Co. as its AOR.
 

Chase offers new 'Ink' cards to connect with small businesses

Tonya Garcia October 05, 2009

WILMINGTON, DE: Chase Card Services has introduced a suite of cards, "Ink from Chase," and a marketing campaign targeting small businesses.
 

Royal Caribbean embraces citizen journalism with 'Reporter at Sea'

Alexandra Bruell October 05, 2009

MIAMI: Royal Caribbean recently embarked on a global interactive consumer effort to promote the launch of Oasis of the Seas, its largest cruise ship to date.
 

New search engine adapts quickly to monitoring needs

Kimberly Maul October 01, 2009

Collecta.com is a real-time search engine, monitoring social networks like Twitter and Facebook for status updates, as well as update streams for news sites and blogs.
 

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