Haymarket Media, Inc. Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

 Product Launch

Microsoft hoping latest tech designs are its golden ticket

December 01, 2012

To build media anticipation for the new Surface RT tablet in October, Steven Sinofsky, then president of Windows, and Panos Panay, general manager of the Surface Team, welcomed 20 or so bloggers and journalists to Microsoft's Redmond, WA, headquarters.
 

GNC teams up with Mark Wahlberg for new product

August 01, 2012

GNC kicked off a campaign in July to promote a new line of nutrition products that were conceptualized and developed in partnership with actor and long-time GNC customer, Mark Wahlberg.
 

Kraft pitches breakfast biscuits to US consumers

February 03, 2012

NORTHFIELD, IL: Kraft Foods is launching its belVita Breakfast Biscuits in the US by promoting them as a new morning concept for American consumers.
 

Land O'Lakes seeks agency for product launch

October 28, 2011

MINNEAPOLIS: Land O'Lakes is conducting an agency search for communications assistance for a product launch, according to numerous industry sources.
 

Comic-Con 2011 kicks off in San Diego

July 21, 2011

Comic-Con International 2011, one of the country's largest consumer conventions, opens its doors today in San Diego.
 

Resound tapped as AOR by Superior Lithographics

July 07, 2011

PRINCETON, NJ: Superior Lithographics has selected Resound Marketing as AOR to raise the company's profile and generate buzz about its newest release.
 

Mattel drives Hot Wheels to young adults

February 11, 2011

EL SEGUNDO, CA: Mattel opened this year's Toy Fair with its first comprehensive marketing communications campaign for the Hot Wheels brand since its inception over 40 years ago.
 

The Daily makes its debut

February 02, 2011

The wait is finally over for media industry watchers and digital and interactive PR pros. Today in New York, News Corp. unveiled its iPad-only newspaper The Daily.
 

Murdoch's iPad newspaper launch imminent, reports say

January 14, 2011

A number of reports are popping up on the web claiming, with unidentified sources, that Rupert Murdoch's News Corp. is planning to unveil its iPad-only digital newspaper The Daily next week.
 

Verizon's iPhone timing is "just right," say PR pros

January 12, 2011

SAN FRANCISCO: Verizon's iPhone announcement was both inevitable and timely.
 

Tech notes: Apple product announcements

October 21, 2010

Just in case you have extra room in your vintage-looking, messenger laptop bag custom stitched for your iPhone, iPad, and iPod, Apple unveiled updates to its MacBook Air laptops yesterday.
 

Cision releases editorial calendar software

October 18, 2010

CHICAGO: Media monitoring and analysis software company Cision released a free, online software program for pinpointing editorial news calendars called EdCals.
 

NASDAQ launches DIY press release builder

October 18, 2010

WASHINGTON: NASDAQ launched a Do-it-Yourself press release platform at the Public Relations Society of America's International Conference.
 

Kmart touts online programs, new lines

, October 05, 2010

HOFFMAN ESTATES, IL: Kmart is focusing on a new in-store pick-up program, doing social media and online outreach, and raising awareness for its new Casa Cristina line, all leading up to the holiday season this year.
 

Thomson Reuters reveals integrated financial tool

October 04, 2010

NEW YORK: Thomson Reuters launched its next-generation desktop product for financial pros, Eikon, with a multi-media campaign.
 

Taser uses Shift to trump negative brand perception

September 23, 2010

SCOTTSDALE, AZ: Taser International selected Shift Communications as its AOR to help battle the public's negative perceptions about the brand, explained Jeff Kukowski, EVP of marketing at the company.
 

Financial tool launch leverages media, executives

September 20, 2010

NEW YORK: William O'Neil & Co. launched its new MarketSmith product last week with a media event in New York.
 

Athena hires Formula to introduce new products

September 09, 2010

NEW YORK: Athena, a technology company that produces artsy notebook computers, hired Formula as its AOR, effective in June.
 

Buick cruises into social media with Tweet to Drive

August 27, 2010

DETROIT: GM's Buick brand is debuting its first social media activity to promote the 2011 rollout of its Regal product among a younger, 30-something consumer.
 

PR tool developer eNR Services renamed Engage121

August 23, 2010

NORWALK, CT: Media monitoring and analytics app developer eNR Services changed its name to Engage121 to reflect the company's expanding focus on social media.
 

Beauty product utilizes speed dating

August 13, 2010

Purple Lab, a beauty product company founded in May 2009, held a January 29 speed dating event to launch its lip stain product called "Luvah."
 

IBM and Aetna partner on medical service

August 05, 2010

On Thursday, IBM and Aetna jointly launched a service designed to help hospitals improve patient care by making use of electronic medical records and other digital data.
 

Tetris reaches record awareness level as it marks 25th anniversary

August 01, 2010

Blue Planet Software is the exclusive licensing agent for The Tetris Company. Created by Alexey Pajitnov in the Soviet Union in 1984, Tetris was owned by the Soviet government until the mid-1990s.
 

Numbers add up for Medsphere as it introduces ROI calculator

August 01, 2010

Medsphere was founded in 2002, but only recently identified a need to raise awareness about its open-source electronic health record (EHR) with hospital C-suites, not just health IT and informatics pros.
 

Brands find comfort level in promoting new male products

August 01, 2010

Seinfeld's Kramer may have been ahead of his time when he invented "The Bro." But though the fictional man bra never hit shelves, established brands that typically targeted females, such as those produced by Spanx and Unilever, are now realizing new potential in their product portfolios for a male audience more aware of the products they're missing.
 

Lexus highlights dark side to build interest in new hybrid

August 01, 2010

Lexus aims to reach a new, younger consumer with an integrated prelaunch campaign for its CT 200h hybrid, slated to roll out in the US in 2011.
 

CMO Q&A: Andy Glaser, CMO, Hennessy

August 01, 2010

Hennessy's Andy Glaser speaks with Alexandra Bruell about where the company is increasing marketing spend and its latest product launch.
 

iPhone 4 set to debut in 17 more countries

July 26, 2010

Apple announced its controversial iPhone 4 model will go on sale in 17 additional countries on Friday, July 30.
 

Tribe dips into PR for new hummus line

July 07, 2010

BOSTON, MA: Hummus manufacturer Tribe Mediterranean Foods launched a PR-heavy campaign promoting Tribe Origins, its new line of four flavors slated to hit shelves in mid- to late July.
 

McDonald's backs down on smoothie promotions

July 01, 2010

McDonald's is introducing smoothies to its menu this summer, but the company has cut back on marketing the product in some areas to make sure they have enough product, The Wall Street Journal reported.
 
Popular Topics
Account Win Agency AOR Brief Campaign Consumer Corporate Corporate Communications Crisis Communications Digital Edelman Executive Changes Food Global Healthcare Ketchum Marketing New Business New Hire People Move Public Affairs RFP Social Media Technology UK