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 PR

Euro students: 'PR thinking' to dominate marcomms

May 21, 2013

NEW YORK: European marketing students said in a survey released by the MediaSchool Group on Tuesday that "PR thinking" will come to dominate marketing in the next decade.
 

Marcomms integrations put spotlight on PR

April 26, 2013

The increasingly popular move to combine marketing and communications departments into one unit at major corporations will benefit the PR industry as a whole, say experts.
 

Goodbye news, hello PR

Elinor Mills, Bateman Group April 24, 2013

I recently left journalism to work for a public relations firm, and I often get asked how I like PR. The short answer: is "I'm enjoying it." The longer answer is: "It's got its advantages and disadvantages, but overall I'm very satisfied and glad I made the jump."
 

Be prepared for opportunity

Andrew Maraniss, McNeely Pigott & Fox Public Relations April 12, 2013

One of the maxims I've picked up in my 15 years at MP&F in Nashville is that any good public relations campaign begins with research, which to me is just another way of interpreting the Boy Scout motto of "Be Prepared."
 

What can PR pros learn from a football coach?

Andrew Maraniss, McNeely Pigott & Fox Public Relations April 08, 2013

A couple of weeks ago, I had the opportunity to be a fly on the wall when Vanderbilt football coach James Franklin spoke to a group of about 20 of the university's freshman students (not athletes) about how he has changed the culture of the program.
 

Increasingly tech-driven PR still needs a human touch

Mark Weiner, Prime Research April 05, 2013

Despite many advances in public relations technology in recent years, the use of technology in PR is nothing new.
 

CMO Q&A: Anand Chandrasekher, Qualcomm

April 01, 2013

Qualcomm's Anand Chandrasekher talks to Lindsay Stein about being in the mobile technology game for almost 30 years and newfound success.
 

InterContinental Miami drives local buzz with image refresh

April 01, 2013

The InterContinental Miami unveiled its $30 million renovations in October 2012, and along with the edgy redesigns, the hotel launched a two-tier communications campaign.
 

Video: Gail Becker, Edelman

March 29, 2013

Gail Becker, Edelman's chair of Canada, Latin America, and the US Western Region, discusses women's roles in PR with PRWeek news editor Frank Washkuch.
 

Royal Canin consolidates PR, social under Olson

March 28, 2013

ST. CHARLES, MO: Mars pet-food brand Royal Canin has selected Olson PR as AOR for PR and social media following a competitive review.
 

Bushwick by Bus

Margie Fox, Ogilvy Public Relations March 22, 2013

Good PR people need to know what's hot before it cools off, identify what's new while it's still in creative utero, and then find ways to aptly and deftly bring these insights to bear on behalf of clients.
 

Video: Allison Rawlings, DreamWorks Animation

March 22, 2013

PRWeek consumer reporter Lindsay Stein speaks with Allison Rawlings, DreamWorks Animation's head of PR, to discuss her new role and branding for the studio's latest animated feature "The Croods."
 

Sorrell Twitter comment highlights networks' conundrum

March 22, 2013

WPP head honcho Martin Sorrell has been stirring the pot again this week by repeating his comments about Twitter being a "PR medium," not an advertising one.
 

Come back AVE, all is forgiven

Tom Coombes, Cognito March 15, 2013

At a time when a lot of industries are under budgetary pressure, the PR sector needs consensus on how to measure its worth. And it needs it soon.
 

How NASCAR fared after the devastating Daytona 500 Crash

Jason Mitchell, Movement Strategy March 08, 2013

At 4:05 pm EST on Saturday afternoon, Kyle Larson crashed during the Daytona 500 and pieces of his car flew into the stands injuring thirty.
 

Should PR be in charge of reputation?

Alan Towers, TowersGroup March 08, 2013

Barclays' new CEO made it clear: Protecting the global bank's reputation is his priority.
 

Paid internships ensure PR attracts the best young talent

Francis Ingham, PRCA March 01, 2013

In January, the Public Relations Consultants Association (PRCA), the UK's PR trade body, asked members to join our campaign to end unpaid internships by paying at least the minimum wage to interns.
 

Make business relationships before you need them

David Neff, Neff Associates February 15, 2013

Relationships are at the core of both good public relations and good business in general. We hear this time and time again, but do we practice what we preach?
 

Companies can't forget employees in M&A comms

February 15, 2013

Companies undergoing a merger or acquisition pour time and resources into preparing for the deal's announcement, but the biggest communications challenges come afterward.
 

Creativity for creativity's sake just can't compete

Todd Defren, Shift Communications February 15, 2013

What PR people do is the most valuable part of marketing. We help create, nurture, and strengthen reputation.
 

There's opportunity for PR in interactive, and vice versa

Todd Defren, Shift Communications. February 13, 2013

For several years back in the mid-2000s, our agency had a superb relationship with one of the leading interactive agencies in the world.
 

The Super Bowl cycle creates marketing opportunities

John Maroon, Maroon PR February 08, 2013

With the game now behind us, brands, PR professionals, and advertising executives are scrambling to capitalize on our country's favorite sporting event.
 

Brands' new goal: create the next 'dunk in the dark'

February 08, 2013

Oreo's acclaimed social media promotion during Super Bowl XLVII's blackout is galvanizing marketers to create of-the-moment, real-time content that takes advantage of major events.
 

Brands' Super Bowl work extends far beyond the big game

February 01, 2013

Super Bowl Sunday is no longer solely the advertising world's night to shine, nor is it a time for PR practitioners to just sit back and watch the big game.
 

Revealing your Bourne identity

February 01, 2013

It's hard to gauge the outcome of a job interview. I have had candidates call and excitedly report how well an interview went, only to learn the client was not impressed.
 

Telling one story

February 01, 2013

Comms and marketing units are being integrated to create cohesive strategies, but do the opportunities outweigh the challenges?
 

Collaboration in demand

Jason Compton February 01, 2013

A more coordinated and integrated slate of services helps agencies march to the same with client needs in today's real-time market.
 

Traits of a solid PR professional

Scott Signore, Matter Communications January 25, 2013

Having been around the block a while, I believe I have a good understanding of the personal characteristics that are commonly found in a successful PR professional.
 

Fortune will favor the brave as PR's next generation takes over

January 01, 2013

2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry.
 

Comms pros need to rethink the impressions they make

January 01, 2013

As each new year begins, I think about impressions, as in making good ones. Of course, in the PR world, a different kind of impression is also sought. And while media "hits" have their place, they are far from the be-all, end-all too many in the industry seem to still think they are.
 
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