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PR Stunt

Old Spice goes beyond hot-man-in-towel approach to boost sales

Alexandra Bruell July 21, 2010

As of July 18, Old Spice can take credit for having the most-viewed sponsored channel on YouTube.

Brown-bag lunch provides Net gain

May 01, 2010

The New Jersey Nets were close to breaking a record in March, but not the kind you'd want.

Can iPhone marketing mystery translate to positive product perception?

Alexandra Bruell April 20, 2010

Apple's reportedly tight product security has many questioning the authenticity of Apple software engineer Gray Powell's latest move, in which he left a new iPhone prototype at a birthday party at a Redwood City beer garden.

Animal Planet shares plans for Vegas snake stunt

Kimberly Maul January 13, 2010

In our January Launch Pad, I wrote about Animal Planet's new show, Wild Recon, which debuted on January 4, and the network released more details about an upcoming PR stunt.

Hasbro travels a popular road to mark Candy Land's 60th birthday

Kimberly Maul November 01, 2009

To celebrate Candy Land's 60th anniversary, Hasbro turned San Francisco's famed Lombard Street into a huge version of the board game.

Pepsi fails to 'score' with Amp app

October 16, 2009

In the overcrowded iPhone app market, it can take a lot to stand out. This is doubly true if you're a marketer trying to find relevance for your brand, rather than offering a service, such as a New York Times app or Yelp.

Vegas campaign lures CA businesses

Tanya Lewis September 04, 2009

Somer Hollingsworth, president/CEO of the Nevada Development Authority (NDA), explains that NDA has targeted California businesses for nearly a decade with "edgy" ad campaigns that tout the advantages of relocating to Las Vegas.

Sandwich says a lot about people

September 01, 2009

If you and your significant other aren't seeing eye-to-eye, you might want to compare notes on what you're eating for lunch.

Scorned flier doesn't sing United's praises

August 01, 2009

Passengers expect little from air travel nowadays.

CEO Q&A: Nelson Marchioli, Denny's

Rose Gordon July 01, 2009

Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs

Corner Bakery Cafe heats up brand with volunteer initiative

Tonya Garcia June 12, 2009

Corner Bakery Cafe is not only a restaurant with 115 locations nationwide, but it also provides catering services, a part of its business the company wanted to promote and build upon.

KFC searches for fresh face for grilled chicken brand

Aarti Shah June 12, 2009

Colonel Sanders has been the face of KFC for more than 65 years, but the fast-food chain decided its new grilled chicken line needed a fresh face.

Dos Equis gets adventurous with ''Most Interesting Academy'

Beth Krietsch May 15, 2009

WHITE PLAINS, NY: Dos Equis is ramping up its 'Most Interesting Man in the World' integrated campaign with the launch of the "Most Interesting Academy" this week.

Aflac's integrated campaign focuses on everyday needs

Tonya Garcia April 24, 2009

COLUMBUS, GA: Insurance provider Aflac has launched an integrated campaign the will focus on the differences between Aflac insurance and traditional medical insurance.

IPhone app uses Boston Marathon to build buzz

Kimberly Maul April 21, 2009

BOSTON: Jason Jacobs ran the Boston Marathon on April 20 dressed as an iPhone that was brandishing his company's RunKeeper application for the smartphone.

Childhelp uses a 'Trooper' to drive Web traffic, fundraise

Tonya Garcia April 15, 2009

Like many nonprofit organizations coping with the economic recession, Childhelp, a child abuse prevention and treatment organization, is on a tight budget.

Chicago lawyer makes strong case

David Ward April 01, 2009

Who is your client? What are its media goals?

Zales taps into consumers' emotions to promote brand

Alexandra Bruell April 01, 2009

Zales sponsored a giant heart installation in Times Square to engage consumers and media on the most important jewelry purchasing day of the year, Valentine's Day.

Giving information to different audiences

Ivey Overstreet March 30, 2009

An online newsroom should no longer be limited to members of the media.

Wristbands garner skin cancer awareness

Kimberly Maul March 27, 2009

NEW ORLEANS: The Copeland's of New Orleans restaurant chain is creating awareness for a rare form of skin cancer with limited-edition wristbands and a partnership with NBA player Chris Paul.

Hollywood Tans' rebranding shines with street team help

Beth Krietsch March 18, 2009

The executives at Sewell, NJ-based Hollywood Tans felt that the company didn't have a consistent identity.

Diesel launches largest store with recession-minded initiative

Alexandra Bruell February 18, 2009

NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign, including experiential store events, street teams, media relations, and paid media.

ESPN Zone encourages TV-watching to kick off 2009

Kimberly Maul January 06, 2009

CHICAGO: ESPN Zone kicked off 2009 with a PR stunt that challenged participants to remain in their recliners watching continuous sports coverage for as long as possible.

Challenges of '09 offer PR pros opportunity to show true value

Keith O'Brien December 30, 2008

Now that the most feared year in recent memory has begun, all organizations, especially those that do business in the consumer space, must look hard at their communications strategy.

Book of Lists 2008

December 22, 2008

Though 2008 was dominated by a groundbreaking presidential election, there was still plenty of other news. PRWeek's editorial team reviews the year's PR hits and misses.