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PR Play Articles

'Kony' sequel can't match the original

Frank Washkuch April 25, 2012

Sequels rarely generate the public interest or critical acclaim of the original.

Thousands join in to take on 'Bully'

Frank Washkuch April 01, 2012

Seemingly every week, there's a teen bullying case in the news.

McDonald's effort leaves a bad taste

Frank Washkuch March 01, 2012

In theory, McDonald's strategy for a recent Twitter marketing campaign made sense: tell the story of where your products come from, the people who grow them, and the good times consumers have at your restaurants.

Google succumbs to 'evil' tendency

Frank Washkuch February 01, 2012

Google's self-prescribed motto is "don't be evil," which puts more pressure on it to follow the rules.

Zynga discovers a friend in Baldwin

Frank Washkuch January 01, 2012

Reporters and PR pros alike are familiar with the "quiet period" - the months-long stretch when a pre-IPO company doesn't share much of anything with the public - and doesn't get much positive publicity in return.

Jay-Z should not Occupy All Streets

Frank Washkuch December 01, 2011

Jay-Z just wanted to lend spiritual support to Occupy Wall Street when his Rocawear clothing label debuted "Occupy All Streets" T-shirts last month.

Netflix fixes what was never broken

Frank Washkuch November 01, 2011

Take a company with a stock price north of $300 a share and millions of new subscribers every year.

Kindness of Cox overpowers Irene

Brittany Farb October 01, 2011

After Hurricane Irene spread its wrath along the East Coast, millions of people were left without power.

Seattle cops guilty of Twitter misuse

Ilya Leybovich September 01, 2011

The Seattle Police Department sought to improve its perception and increase public engagement by showing the wide range of challenges officers have to face.