PR Play Articles

Google succumbs to 'evil' tendency

February 01, 2012

Google's self-prescribed motto is "don't be evil," which puts more pressure on it to follow the rules.
 

Zynga discovers a friend in Baldwin

January 01, 2012

Reporters and PR pros alike are familiar with the "quiet period" - the months-long stretch when a pre-IPO company doesn't share much of anything with the public - and doesn't get much positive publicity in return.
 

Jay-Z should not Occupy All Streets

December 01, 2011

Jay-Z just wanted to lend spiritual support to Occupy Wall Street when his Rocawear clothing label debuted "Occupy All Streets" T-shirts last month.
 

Netflix fixes what was never broken

November 01, 2011

Take a company with a stock price north of $300 a share and millions of new subscribers every year.
 

Kindness of Cox overpowers Irene

October 01, 2011

After Hurricane Irene spread its wrath along the East Coast, millions of people were left without power.
 

Seattle cops guilty of Twitter misuse

September 01, 2011

The Seattle Police Department sought to improve its perception and increase public engagement by showing the wide range of challenges officers have to face.
 

Royal couple nets 'regular' response

August 01, 2011

The royal couple made a point of experiencing the decidedly unaristocratic side of life during their stay in California.
 

Grand Rapids kills 'dying city' stigma

Matthew McGevna July 01, 2011

When Newsweek ran a syndicated article that included Grand Rapids, MI, on a list of "Dying Cities," the magazine had no idea the viral pushback that would ensue on behalf of the besmirched town.
 

Faulty judgment by Planet Fitness

Matthew McGevna June 01, 2011

Planet Fitness' "Judgment Free Zone" slogan is nothing new.
 

McDonald's takes on unemployment

Matthew McGevna May 01, 2011

It would take massive hires from a major corporation to put a dent in the US' unemployment numbers, but McDonald's might do just that after it announced its intention to hire 50,000 people in a single day.