Trisha Haas, administrator of the MomDot blog
, followed up her call
for an August “PR blackout” by saying
marketers should better engage bloggers, and bloggers should only endorse products they feel strongly about. She also said that PR professionals should purchase ads on mommy blogs, rather than sending out mass-pitches.
“What I don’t understand is why public relations firms are not saving money, and all this talk of ethics and brand managing, and supporting bloggers with a $20 ad displaying on a Web site, rather than sending out products in droves that may or may not have a clear and concise result,” she said on her blog
. "If bloggers only reviewed things they went nuts over, the quantity vs. quality issue would be resolved and maybe bloggers wouldn’t feel so burnt out and ethics would be a discussion of the past.”
She added that “every PR firm should have an online social media guru that embraces and understands the changing tide of the blogosphere and its demands.”