A PRWeek/Marketwire webcast: The PR 2.0 movement is as diverse as it is exciting. Marketing communications professionals have a new arsenal of tools to reach consumers through a variety of mediums. Yet, despite this opportunity, there is still a lot of confusion, misunderstanding, and hype about how to successfully reach those constituents. This webcast will feature experts in the social media space who will discuss a specific new media opportunity, and explain why it matters, how to make the most of it, and where it is finally heading.