Porter Novelli

Dun & Bradstreet taps Porter Novelli as AOR

Lindsay Stein April 26, 2012

SHORT HILLS, NJ: Business information company Dun & Bradstreet has selected Porter Novelli as its AOR following an RFP.

Kennedy's death could impact healthcare reform debate

Jaimy Lee August 27, 2009

The death of Sen. Edward Kennedy (D-MA) may have given the topic of healthcare reform, what he called the "cause of my life," broader reach...

The social media Maginot Line

July 16, 2009

The Internet is agnostic. It’s a library without a librarian. The Internet is agnostic to truth, accuracy, and spelling. So, when we talk about social...

Don’t fix the blame—fix the problem

July 14, 2009

Pharmaceutical marketers are in a tough spot when it comes to social media. On the one hand, they understand the importance and opportunity of it....

Digital is dead; Long live social media

July 13, 2009

German philosopher Johann Wolfgang von Goethe said, “When ideas fail, words come in very handy.” Which brings me to the word “digital.” It’s a buzz...

Weber, PN earn millions with FDIC

Tonya Garcia June 10, 2009

Back in September, PRWeek reported on the PR efforts at the Federal Deposit Insurance Corporation (FDIC), which was trying to balance the need to...

Questions about PR funds arise for San Diego agency

Jaimy Lee May 18, 2009

The Centre City Development Corporation (CCDC), a nonprofit that promotes downtown development in San Diego, is under fire for hiring California Strategies to promote...

Pepsi/PN host Twitter gathering

Tonya Garcia April 13, 2009

PepsiCo and Porter Novelli joined forces earlier this month to host a Twitter party discussing the latest trends. The April 1 event brought together 100...

Jack and Bill shows results, power of fashion to elevate a corporate brand

Alexandra Bruell February 04, 2009

An established PR agency will often forget that it needs to maintain an image as fresh as that which it harnesses for a client, but...

Salzman to moderate Future of Content panel

October 30, 2008

The Future of Content panel is moderated by Porter Novelli's Marian Salzman, during PRWeek's The Next Conference, November 19th in New York.

Omnicom focuses on global female market with G23

Nicole Zerillo July 03, 2008

NEW YORK: The Omnicom Group recently announced it would form G23 a new strategic consultancy of female communications leaders to provide...

Winskie address Porter Novelli rumors

Aarti Shah May 27, 2008

Julie Winskie, Porter Novelli's Americas president, recently addressed industry rumors about the agency's SF office, which recently lost MD Steve Spurgeon. Winskie told PRWeek that...