When Politico executive editor Jim VandeHei sat down to talk with PRWeek last month, he was confident that his publication and Politico.com Web site would not see a plunge in interest after the November 4 presidential election.

On September 22, the publication announced that it will beef up its staff after the contest, adding a White House reporting team among an additional 20 staff members. The publication will also increase its circulation from 26,000 to 32,000 and add a Monday issue to its thrice-weekly printing schedule.

“I think there will some drop-off in interest because there will not be as sustained of an interest,” VandeHei said last month. “But if Obama were to win…there would be a fascination with how he governs and how he runs the White House, and if McCain wins it will be similar because he is, in his own sort of way, a larger-than-life figure, so I think there will be a tremendous amount of interest."