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Podcasts

Podcasting tips, why radio is still a go-to source, and more

Beth Krietsch March 24, 2009

What are some tips for creating a podcast?

PRWeek 2009 digital roundtable: Talk about change

Keith O'Brien, Alexandra Bruell March 16, 2009

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable in New York on the topic

Verdiem's new launch takes an eco-conscious approach

Aarti Shah March 04, 2009

With the market flooded with information about green data centers and environmentally sound IT, introducing another product into this mix can be a challenge.

Book of Lists 2008

December 22, 2008

Though 2008 was dominated by a groundbreaking presidential election, there was still plenty of other news. PRWeek's editorial team reviews the year's PR hits and misses

WS aids Detroit Pistons' digital outreach effort

Frank Washkuch December 18, 2008

AUBURN HILLS, MI: The Detroit Pistons NBA franchise, with an assist from Weber Shandwick, is increasing its digital outreach to fans by launching numerous online outreach initiatives.

Social media pros form a firm

Aarti Shah December 17, 2008

SAN FRANCISCO: A group of social media specialists have formed AdHocnium, an ad-hoc agency that trains PR firms and clients to use new media.

Cleveland helps CJP's clients see digital benefits

Tonya Garcia November 24, 2008

Wilson Cleveland works for CJP Communications, a firm known for clients such as Edward Jones and GE Financial Corporate Services, but he has found a way to parlay his entertainment PR background into his work there.

Industry needs to make a better connection between digital, PR

Erica Iacono November 10, 2008

By now, few in the PR industry still need to be convinced of the power of digital marketing. Yet for those companies still hesitant to make the leap, The 2008 PRWeek/Burson-Marsteller CEO Survey provides further proof. The survey, which polled 200 non-agency CEOs, shows that in the coming year, 67% of respondents plan to spend "much more" on digital marketing.

Athletes bring connection, inspiration to endorsements

Kimberly Maul October 20, 2008

With memories of Olympic athletes shining in Beijing fresh on the public's collective memory, the strategy of hiring athletes for product or service endorsements is timely. David Beckham kicks it for Adidas, Maria Sharapova poses for Canon, and the Williams sisters and Manning brothers challenge each other in Oreo-dunking contests.

CDC broadens its child flu vaccination campaign

Jaimy Lee October 10, 2008

ATLANTA: The Centers for Disease Control and Prevention (CDC) began its 2008 influenza vaccination push with a $1 million PR budget.

Financial practices highlight their value in crisis

Tanya Lewis October 10, 2008

Agencies have been watching the financial markets for months, and corporate practices kicked into high gear in response to the upheaval on Wall Street.

T-Mobile, Google team up to introduce the G1 smartphone

Aarti Shah September 26, 2008

SAN FRANCISCO: T-Mobile and Google launched the carrier's G1 phone - the first smartphone that runs on Google's long-awaited Android operating system - through a collaborative marketing effort.

Corporate video placement, changes in radio, and more

Beth Krietsch September 23, 2008

Should we post our corporate video on YouTube?

The new battleground

Erica Iacono September 22, 2008

From YouTube videos to online fundraising efforts to Facebook groups, digital media has played an unprecedented role in the 2008 presidential campaigns, and could affect future political comms

Video podcasts, the impact of spokespeople, and more

Beth Krietsch September 09, 2008

PR specialists are beginning to realize that podcasts are a key option in their online and new-media efforts. How effective are video podcasts in consumer outreach?

Best use of mobile devices, enhancing IR efforts, more

Beth Krietsch July 29, 2008

How can we make the most of mobile devices?

Microsoft targets non-traditional gamers

Frank Washkuch July 16, 2008

Microsoft targets non-traditional gamers, A&E tries a rebrand, presidential contenders continue Hispanic outreach, and more.

BlogTalkRadio, Middleberg reach out to bloggers

Frank Washkuch July 01, 2008

NEW YORK: BlogTalkRadio, a service that allows consumers to create and host live talk shows over the Internet, launched a blogger outreach campaign June 25 after securing $4.6 million in financing during a search led by the Kraft Group.

The digital effect

Erica Iacono June 23, 2008

Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As Erica Iacono discovers, those brands that are fully engaged in this space have found real value in the opportunities it affords

Hollywood helps Terlato hit the big time

Ted McKenna June 16, 2008

Wine producer's movie exposure proves to be a nice complement to its traditional comms tactics

Leaders have responsibility to change

Harvey Greisman May 26, 2008

The communications industry exists in a state of constant change and evolution, and that's probably never been truer than it is today. Powerful changes in how media is created and perceived are shifting and shaping the communications landscape.

Webinars provide participants interactive experience

Jaimy Lee May 19, 2008

Many agencies see webinars as the next generation of press releases. Unlike webcasts, which function as online conference calls, webinars produce an interactive - and more interesting - experience for participants at home or the office, says Doug Winfield, VP of digital strategy at Waggener Edstrom, who points out that the technology has taken a foothold in retail, healthcare, and financial PR.

Citizen journalism affects nonprofits

Elizabeth Toledo April 28, 2008

Profound changes in the way that advocacy groups interact with mainstream media outlets is on the horizon, yet most organizations have not restructured to take advantage of this new frontier.

Humana engages public on health-sector solutions

Jaimy Lee April 24, 2008

Health insurance company Humana expanded its ChangeNow4Health campaign with the April 21 launch of Innovation xChange, an online forum to encourage the public to suggest solutions for the healthcare industry

TMNT25, Peppercom join for 'shell-ebration'

Kimberly Maul April 24, 2008

Mirage Studios and 4Kids Entertainment have hired Peppercom to lead PR for TMNT25, the 25th anniversary "shell-ebration" of the Teenage Mutant Ninja Turtles, who made their comic-book debut in 1984.

McAfee promotes 30-day 'spam' diet

Aarti Shah April 02, 2008

SANTA CLARA, CA: McAfee launched a global "30-day spam diet" campaign March 31 to point out the possible dangers of responding to spam e-mail.

Improving research efficiency, mat release placement, more

Beth Krietsch April 01, 2008

Coverage researchWith a growing client list, we are finding that our staff members are spending more time researching coverage opportunities. How can we reduce time spent on this activity?