Tourism BC leverages Olympic attention

VANCOUVER: Host cities for the Olympics are given a rare global spotlight that few let go to waste, and British Columbia is no different.
 

Journalist Q&A: Adam Davidson, NPR

Adam Davidson's work on topics from the Mideast to the economy has been featured on public radio stations, and in outlets like Rolling Stone and The New York Times Magazine.
 

Lion Brand Yarn finds success in measured approach to social media

Despite its reputation as a seemingly ageless pastime, knitting has found a new life on the Web, spawning numerous knitting blogs and even a few online communities.
 

Podcasting tips, why radio is still a go-to source, and more

What are some tips for creating a podcast?
 

PRWeek 2009 digital roundtable: Talk about change

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable in New York on the topic
 

Verdiem's new launch takes an eco-conscious approach

With the market flooded with information about green data centers and environmentally sound IT, introducing another product into this mix can be a challenge.
 

Book of Lists 2008

Though 2008 was dominated by a groundbreaking presidential election, there was still plenty of other news. PRWeek's editorial team reviews the year's PR hits and misses
 

WS aids Detroit Pistons' digital outreach effort

AUBURN HILLS, MI: The Detroit Pistons NBA franchise, with an assist from Weber Shandwick, is increasing its digital outreach to fans by launching numerous online outreach initiatives.
 

Social media pros form a firm

SAN FRANCISCO: A group of social media specialists have formed AdHocnium, an ad-hoc agency that trains PR firms and clients to use new media.
 

Cleveland helps CJP's clients see digital benefits

Wilson Cleveland works for CJP Communications, a firm known for clients such as Edward Jones and GE Financial Corporate Services, but he has found a way to parlay his entertainment PR background into his work there.