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Pharmaceutical

Moving digital to the core

Bonin Bough, Kraft Foods May 04, 2012

As new technologies emerge on an almost daily basis, we are seeing major transformations in the way people work, learn, communicate, and share.

Pharma's social media 'Hunger Games'

Peter Pitts, Center for Medicine in the Public Interest April 20, 2012

Last month, at the Pharmaceutical Marketing Research Group Annual National Conference, I participated on "The Coming of Age of Social Media and Healthcare" panel.

GSK to increase consumer healthcare comms team

Virgil Dickson January 31, 2012

GlaxoSmithKline is looking to bolster its consumer healthcare communications staff, following a three-month department review by Leslie McGibbon, VP of global communications and consumer healthcare.

Pharmacy benefits group describes 'what PBMs do'

Virgil Dickson January 23, 2012

WASHINGTON: The Pharmaceutical Care Management Association has launched the "That's What PBMs Do" campaign, highlighting the value of pharmacy benefit managers.

Key learnings as FDA issues off-label guidance

Peter Pitts, Center for Medicine in the Public Interest December 30, 2011

The FDA recently issued a draft guidance on how drug and device companies can respond to requests about off-label uses of their products, and there are lessons to be learned if you are willing to read between the numerated lines.

Celgene Corp. snags Gov. Christie's Richard Bagger as SVP

Virgil Dickson December 28, 2011

SUMMIT, NJ: Celgene Corporation has hired New Jersey Gov. Chris Christie's chief of staff Richard Bagger as SVP of corporate affairs and strategic market access. Bagger joins the company January 30.

Merck to pay $950m to settle Vioxx charges

Frank Washkuch November 22, 2011

Merck became the second major pharma company to agree to a large settlement with the federal government this week.

Pharma companies should embrace the possibilities new Facebook rules offer

Laura Kempke, Schwartz MSL October 01, 2011

Facebook notified pharma companies that, as of August 15, they could no longer disable the comments functionality on their Facebook pages.

DC Influencer: Carol Kelly, National Association of Chain Drug Stores

October 01, 2011

National Association of Chain Drug Stores SVP, government affairs Carol Kelly discusses risks of online pharmacies with Bernadette Casey.

Merck gave $1.2B to CSR initiatives last year

Danielle Drolet September 30, 2011

WHITEHOUSE STATION, NJ: Pharmaceutical giant Merck increased its total giving to $1.2 billion in 2010, up from $923 million the prior year, via philanthropic programs focused on health, education, and community involvement, according to its 2010 global corporate responsibility report.

With patents expiring, Big Pharma shifts outreach focus

Craig McGuire September 01, 2011

With patents on 20 of the top-selling prescription drugs expiring within 14 months, generic versions will siphon $255 billion in annual sales from pharma companies.

Pharma companies adapt to Facebook mandate

Emory Sullivan August 24, 2011

Facebook last week announced a policy change that is having a significant impact on the ability of pharmaceutical companies to communicate via the social network.

Is big pharma a social media nincompoop?

Peter Pitts, Center for Medicine in the Public Interest August 12, 2011

There's only one Golden Rule in healthcare social media : maintain 100% transparency, 100% of the time.

Merck subpoenaed by Justice Department

Lindsay Stein August 11, 2011

Pharmaceutical giant Merck & Co. is currently undergoing a criminal investigation by the US Department of Justice for its marketing and selling activities for three prescription drugs.

AstraZeneca turns to social media for clinical trials

Beth Krietsch August 02, 2011

WILMINGTON, DE: AstraZeneca is using social media for the first time to recruit patients for a nationwide clinical trial.

Facebook deadline will keep pharma busy

Steve Barrett June 30, 2011

There are going to be some busy pharmaceutical companies over the next few weeks as the deadline Facebook set for disallowing companies on its social network from disabling the comments section on their profiles approaches.

Fleishman-Hillard to handle IR for BioStar Pharmaceuticals

Danielle Drolet June 13, 2011

XIANYANG, CHINA: BioStar Pharmaceuticals, a manufacturer of over-the-counter Hepatitis B medicine for the People's Republic of China, has tapped Fleishman-Hillard as its investor relations agency.

AspenBio Pharma taps Liolios Group for IR

Danielle Drolet June 10, 2011

CASTLE ROCK, CO: Liolios Group was appointed to handle investor relations for AspenBio Pharma, a developer of products focused on diagnostic and therapeutic needs.

Pharma company debuts film about rare disease

Michelle Lodge May 26, 2011

EXTON, PA: Pharmaceutical company ViroPharma has released a film called Swell, which chronicles the trials of having a rare disease, including genetic malady hereditary angioedema.

An industry's addiction causes pain

Steve Rabin April 08, 2011

Can drug companies educate the public in a way that doesn't hurt their reputation?

InVentiv Health taps Chandler for SVP role

Jaimy Lee March 25, 2011

SOMERSET, NJ: InVentiv Health named Bob Chandler SVP of marketing and communications, a new role at the healthcare services company. The added responsibilities will not affect Chandler's role as principal of Chandler Chicco Companies.

P&G, Teva partner for global OTC venture

Jaimy Lee March 24, 2011

Procter & Gamble and Teva Pharmaceuticals said the two companies would combine their over-the-counter businesses outside of North America.

Shire Pharmaceuticals starts "The Great Food Fight"

Tanya Lewis March 18, 2011

When Philabundance asked Shire Pharmaceuticals for capital support, Shire did more than cut a $25,000 check - it also proposed a regional high school food drive.

Almeida named CEO at Covidien

Jaimy Lee March 16, 2011

Covidien said Jose Almeida will take over as president and CEO of the healthcare products company in July, following the retirement of Richard Meelia.

AstraZeneca launches healthy foods video program

Jaimy Lee March 09, 2011

WILMINGTON, DE: AstraZeneca, maker of cholesterol-lowering drug Crestor, is partnering with Food University to educate adult Americans about the role of diet in cholesterol management.

AstraZeneca brings in former JP Morgan Chase VP

Jaimy Lee March 09, 2011

WILMINGTON, DE: AstraZeneca hired Stephanie Jacobson as a director of brand corporate affairs.

BioMarck hires Largemouth

Jaimy Lee March 07, 2011

DURHAM, NC: BioMarck Pharmaceuticals hired Largemouth Communications to provide PR support around the company's work developing a treatment for chronic obstructive pulmonary disease (COPD).

Newsmaker: Adele Ambrose, CCO, Merck

Jaimy Lee March 01, 2011

Merck's CCO of three-plus years continues to answer the challenge posed by its merger with Schering-Plough and an ongoing focus on the company's reputation.