PepsiCo

Weber wins Diet Pepsi account

Lindsay Stein May 21, 2012

PURCHASE, NY: PepsiCo has selected Weber Shandwick as PR agency partner for its Diet Pepsi brand.

Former PepsiCo, Ford exec Jacuzzi joins Audi as CCO

Lindsay Stein May 11, 2012

HERNDON, VA: Joseph Jacuzzi, who joined Ford Motor Company's communications team less than three months ago, was named CCO for Audi of America on Friday.

PepsiCo promotes Karpf to lead digital, replacing Bough

Lindsay Stein April 24, 2012

PURCHASE, NY: PepsiCo has promoted its senior manager of digital media communications Josh Karpf to global director of digital and social media, replacing Bonin Bough.

PepsiCo selects Weber for Mountain Dew brand

Lindsay Stein April 23, 2012

PURCHASE, NY: PepsiCo has hired Weber Shandwick as the PR agency for its Mountain Dew brand after an RFP. Ruder Finn previously managed the account.

PepsiCo names Brunswick's Wilkinson EVP, comms

Lindsay Stein April 18, 2012

PURCHASE, NY: PepsiCo has appointed Brunswick Group managing partner Jim Wilkinson EVP of communications for the company.

Coke, Pepsi fight recipe-change reports

Lindsay Stein March 09, 2012

ATLANTA and PURCHASE, NY: Cola giants Coca-Cola and PepsiCo are pushing back against media reports that say they are changing the recipes for their beverages to comply with California state laws.

Frito-Lay builds 'TrueNorth Story'

Chris Daniels September 23, 2009

Frito-Lay continues to build on its “TrueNorth Story” campaign for its line of 100% natural nut snacks, TrueNorth. Developed by Strawberry Frog, the campaign launched...

Summit hires Eric Kops as SVP of publicity

Kimberly Maul August 13, 2009

LOS ANGELES: Summit Entertainment, the studio behind the 'Twilight' movies, hired Eric Kops as SVP of publicity, effective August 19.

PepsiCo North American CMO resigns

Aarti Shah August 03, 2009

Dave Burwick, PepsiCo North American CMO, is resigning from the company after 20 years to pursue "general management elsewhere." Jill Beraud, the company's global...

Industry's unemployment likely higher than reported data

WASHINGTON: Government statistics that place the jobless rate for PR managers at less than 1% for the second quarter of 2009 do not accurately reflect the difficult job market for senior industry professionals, according to managers at numerous communications staffing agencies.

Tropicana drops package redesign due to consumer complaints

Jaimy Lee February 23, 2009

PepsiCo is scrapping a redesign of its Tropicana packaging because of consumer complaints, the company told The New York Times.

The redesign, which...

PepsiCo relies on bloggers to set Super Bowl ad slots

Nicole Zerillo January 27, 2009

Five days and counting, PepsiCo hasn’t slated all of the Super Bowl LVIII ads it plans to air. The soda giant is relying on blogosphere buzz...

PepsiCo plans 3,300 layoffs globally

Kimberly Maul October 15, 2008

PepsiCo is planning a major overhaul, including rebranding products, eliminating 3,300 positions globally, and closing six plants. In a conference call to discuss the...