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Penn State

Edelman unveils 'Faces of Penn State' to trustees

Frank Washkuch August 27, 2012

Richard Edelman gave Penn State trustees on Sunday a sneak peak of the "Faces of Penn State" campaign it will run to show off the accomplishments of students and professors - and begin the rebuilding process from the Sandusky scandal.

Transparency is job No. 1 for Penn State after Freeh report

Lindsay Stein July 13, 2012

To recover from the Sandusky scandal, Penn State University must significantly change the school's culture, industry experts told PRWeek.

Freeh: Paterno, Penn State did little to stop Sandusky

Lindsay Stein July 12, 2012

Former FBI Director Louis Freeh said Thursday that Penn State University's leadership, including former head coach Joe Paterno, took practically no action to protect children from former assistant football coach Jerry Sandusky.

The PR Week - April 27, 2012

April 27, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss Wal-Mart's response to bribery allegations; Mountain Dew's new agency; staff change at PepsiCo; Penn State's selection of agencies; and earnings from IPG, Havas and Next Fifteen.

Penn State spent $5M on crisis comms, investigations

Frank Washkuch April 18, 2012

Penn State University has spent more than $5.3 million on firms for internal investigations and crisis communications, including work done by Ketchum and Kekst and Company.

Scandals teach schools some vital lessons in crisis comms

Danielle Drolet February 01, 2012

In 2006, Duke University was propelled into a frenzy of media scrutiny following allegations of sexual abuse by three lacrosse players that were later dismissed.

Penn State still has a lot to learn about navigating a crisis

Bernadette Casey February 01, 2012

There is a Golden Rule in medicine, first do no harm.

The PR Week - January 27, 2012

January 27, 2012

Steve Barrett, Frank Washkuch and Danielle Drolet discuss Davos; the Edelman Trust Barometer; the West Coast PR market; and Penn State University ending its crisis work with Ketchum.

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.