PC

Lenovo to build 'brand personality' in US

January 30, 2012

RALEIGH, NC: Chinese technology company Lenovo is enhancing its consumer outreach in the US with experiential and emotional marketing.
 

Microsoft new ad strategy to cut Seinfeld

September 22, 2008

Valleywag broke news that Microsoft is entering "phase two" of its ad campaign withhout Jerry Seinfeld. Even though Microsoft reportedly still has an unaired...